Josh Braun – Sales DNA

“Josh Braun – Sales DNA” is a practical outbound sales training program that teaches you how to book more meetings and close more deals without sounding pushy, manipulative, or “salesy.” On TSCourses – The Best Place to Learn Online Courses – it is a strong fit for SDRs, AEs, founders, freelancers, and consultants who want a repeatable outbound system built on empathy, clarity, and honest conversations.​

What Sales DNA teaches
Sales DNA focuses on helping you start more conversations with skeptical prospects through better cold emails, cold calls, and objection‑handling, not through hype or pressure tactics. Josh Braun’s philosophy is to “stop persuading” and instead make prospects feel safe telling you the truth, which leads to more real opportunities and fewer polite brush‑offs.​​

The curriculum covers list building, crafting relevant outreach, using video audits, and framing messages around the prospect’s world and “expensive problems” rather than your product’s features. You also learn frameworks to defuse common objections and keep conversations moving without arguing or begging for time.​​

Structure and core components
Descriptions of Sales DNA highlight a playbook‑style structure with modules and templates you can plug directly into your workflow. Lessons typically include: defining your ideal customer, mapping their struggles, writing cold emails that teach a new idea, call frameworks, and multi‑touch outbound sequences.​​

Students get access to specific examples (like the “video audit” email) that show how to lead with value by pointing out a real improvement you can help the prospect make. This mix of mindset, language patterns, and ready‑to‑use sequences makes the course especially actionable for busy sales reps and founders.​​

Who this course is for
Sales DNA is ideal for:

SDRs and AEs who need to book more qualified meetings via cold outbound.​

Founders and solo service providers who do their own prospecting and sales.​

Consultants, coaches, and agencies that rely on outbound to reach higher‑value clients.​

Because the approach is grounded in empathy and clarity, it is particularly helpful for people who dislike traditional hard‑sell tactics but still need consistent results from outbound. It also works across industries, as it focuses on understanding the customer’s job and crafting relevant, low‑pressure conversations.​

Practical benefits and outcomes
By applying the Sales DNA playbook, learners can expect to increase positive replies to cold outreach, reduce ghosting, and feel more confident on calls and emails because they are following a clear structure. Over time, this can translate into a steadier flow of qualified meetings and a healthier pipeline, without resorting to spammy mass‑blast tactics.​​

For TSCourses students, Sales DNA pairs well with other trainings on copywriting, negotiation, and CRM or pipeline management, building a complete modern sales skill set. That combination makes it a compelling choice for anyone who wants outbound to feel more like helpful, adult‑to‑adult conversations—and still hit ambitious revenue targets