Stephanie Mitchell – The AD Lab

Curriculum (Google Drive Proof)

If you run a hair or beauty business and you’re tired of “cute” posts that get likes but not bookings, Stephanie Mitchell’s The AD Lab is one of the most practical, niche-specific ad programs you can take right now. It is built from the ground up for hairstylists, estheticians, lash techs, brow artists, PMU and other beauty pros who want a steady stream of clients from Facebook and Instagram ads, not just random engagement.

At TSCourses, we’ve added The AD Lab to our catalog for one simple reason: it doesn’t teach theory. It walks you through a complete “booked out ads” system that beauty pros are already using in the real world.

Who is Stephanie Mitchell – and why should you listen to her?

Stephanie is an online marketing coach and founder of Sunny Storm Marketing, specializing exclusively in hair and beauty professionals. She’s not a generic Facebook ads guru. She’s spent years working only with salons, studios and solo beauty-preneurs, helping them build waitlists using simple social ads.

She runs her own successful marketing business, teaches workshops, and has developed The AD Lab over multiple iterations based on real feedback from hundreds of stylists and beauty pros. This is the fifth version of the program, refined to be clearer, more effective and easier to implement for busy owners who don’t have time for fluff.

If you’ve ever watched her free trainings or YouTube channel, you’ll notice the same thing students love inside The AD Lab: she’s direct, step-by-step, and speaks your language as a beauty professional – not as a techie.

What exactly do you get inside The AD Lab?

The AD Lab is a complete roadmap to go from “I’ve never run a proper ad” to having profitable, consistent Facebook and Instagram campaigns that book clients on autopilot. Inside the course area, everything is broken into five logical modules that follow Stephanie’s Booked Out Ads Formula:

1. Crafting an irresistible offer
This is where most beauty pros fail before they even launch an ad. Instead of discounting randomly or “10% off for new clients,” Stephanie helps you create an offer that people feel silly saying no to – without cheapening your brand.

You’ll learn how to:

– Package your services into a compelling offer or bundle
– Add smart upgrades and value-adds that increase perceived value
– Position the offer so it attracts your ideal clients (not deal-hunters)

By the end of this module, you’re no longer guessing what to promote. You have a concrete, ready-to-advertise package that’s built to convert.

2. The Instant Attractor Video
Here’s where The AD Lab really stands out: Stephanie pushes you to use short, simple videos instead of static photos. Why? Because for hair and beauty services, movement, results and personality sell far better than still images.

In this module you’ll discover:

– The must-have elements of a scroll-stopping “Instant Attractor” video
– How to plan, shoot and edit these videos with just your phone
– What to say, how long it should be, and how to structure it so it “pre-sells” your service

If you’ve ever stared at your phone thinking “What do I even record?” this module removes all the guesswork and gives you a repeatable formula you can use for any service.

3. Simple Ad Launch – the grown-up ads setup
Stephanie is very clear about this: you’re not “boosting posts” anymore. You’re building a real, grown-up campaign inside Ads Manager – but she makes it accessible even if you’re a total beginner.

In this implementation-heavy module you’ll learn:

– Exactly how to set up your Facebook and Instagram campaign step-by-step
– How to choose the right objective, budget, placements and targeting
– Why your ad should show across multiple placements (not just Instagram feed)
– How to connect your ad to an automated Messenger funnel so leads come in 24/7

Think of this as sitting beside a patient coach who clicks every button with you. You can pause, copy her settings and launch with confidence instead of feeling lost in the interface.

4. Turning leads into booked appointments
Getting DMs and messages is great. Getting appointments on the calendar is what pays the bills. This module focuses on the sales side, where many creatives feel least comfortable.

Stephanie shows you:

– How to manage Messenger conversations so people don’t go cold
– Simple scripts and frameworks for replying in DMs without sounding “salesy”
– How to handle phone sales if you prefer to call leads
– How to track your analytics so you know if your ads are truly profitable

By the end, you’ll know what to say when someone messages “How much?” or “Is this still available?” and how to gently but confidently guide them to a booking.

5. Test, scale and run ads all year round
Once you have a winning campaign, the next step is to make it consistent and scalable. This is where most cheap “mini-courses” stop – but The AD Lab goes further.

Inside this final module you’ll learn:

– How to troubleshoot ads that stop working or never take off
– How to test new creatives and offers without restarting from zero
– How to scale your budget safely when campaigns are working
– How to plan a full year of ad ideas tailored to the seasons and trends in beauty

Stephanie even gives you a calendar of ad ideas so you can keep your pipeline full through holidays, slow seasons and peak demand times.

What real students are saying about The AD Lab

From our research and community feedback, a few themes repeat across reviews of The AD Lab:

– “Finally something built for beauty pros.”
Students love that every example, template and script is for lash sets, balayage, facials, brows, PMU and similar services – not generic ecommerce or info products.

– “I booked clients within days of launching my first ad.”
Many reviews mention getting their first batch of new bookings within the first 1–2 weeks of implementing the system, often from a tiny starting budget.

– “Ads don’t feel scary anymore.”
A lot of students started as complete beginners, terrified of Ads Manager. After going through the modules, they describe feeling “in control” and even excited to test new ideas.

– “The Messenger and DM scripts are gold.”
People praise how practical the communication templates are. Instead of awkward back-and-forths, they have a clear flow that leads to a yes-or-no decision and a booked appointment.

Of course, no course is perfect. A few students noted that because the content is very specific to hair and beauty, it’s not ideal if you’re in a totally different niche. Others wished there was even more done-for-you copy, but they still appreciated the frameworks provided.

Who is The AD Lab perfect for?

This course is an excellent fit if you are:

– A salon owner or studio owner who wants predictable new clients each month
– A solo stylist, lash tech, brow artist, PMU or esthetician looking to fill your books
– Already posting on Instagram/TikTok but not seeing consistent bookings
– Ready to invest a small daily ad budget to get big returns in appointments
– Tired of “boost post and hope” and ready for a real marketing system

It’s less suitable if you refuse to touch video at all, are in a non-beauty industry, or are looking for advanced agency-level scaling (it’s more about getting you consistently booked, not managing huge ad spends).

Why get The AD Lab from TSCourses?

At TSCourses, The Best Place to Learn Online Courses, we focus on delivering high-impact programs with maximum convenience and minimum cost for you:

– We commit to the cheapest price in the market for The AD Lab
– You receive an instant Google Drive access link right after payment – no waiting
– High-speed download and streaming with no risk of account blocking
– 15-day satisfaction guarantee so you can go through the material risk-free

That means you can be watching the course, planning your irresistible offer and filming your first Instant Attractor video tonight.

If you’re serious about filling your chair, treatment room or studio with clients who find you through social media – not relying on walk-ins or luck – The AD Lab gives you a battle-tested, beauty-specific ads system. And with TSCourses, you get it at the best price, with instant access and a clear guarantee.

Turn your Instagram from a pretty gallery into a real client-getting machine. Claim your copy of Stephanie Mitchell’s The AD Lab through TSCourses today and start building the booked-out beauty business you’ve been working for.