Harmon Brothers – 14-Day Script Challenge

If you’ve ever watched a Harmon Brothers style ad – Squatty Potty’s unicorn, Chatbooks’ “real mom,” Lumē’s hilariously honest deodorant videos – and thought, “I wish I could write like that,” the Harmon Brothers – 14-Day Script Challenge is essentially your shortcut behind the curtain.

And when you combine that powerhouse training with TSCourses’ lowest-price guarantee, instant Google Drive access, and 15-day satisfaction guarantee, it becomes one of the smartest, lowest-risk investments you can make in your marketing this year.

Let’s break down exactly what you’re getting, who it’s for, and whether it can really turn you from blank page panic into a script that sells.

Who are the Harmon Brothers – and why should entrepreneurs listen to them?

Harmon Brothers is not just another “ad agency.” They’re the creative force behind some of the most viral, sales-driven ads of the last decade for brands like:

– Squatty Potty
– Chatbooks
– ClickFunnels
– Lumē Deodorant
– Purple Mattress and others

These aren’t just “funny videos.” They are campaigns that drove tens of millions of views and, more importantly, massive revenue. The 14-Day Script Challenge is led by Daniel Harmon, the Creative Director who has personally helped craft these winners.

So when Daniel teaches you a sales script structure, he’s not guessing. He’s handing you the same framework they use internally for seven- and eight-figure campaigns.

What exactly is the 14-Day Script Challenge?

The 14-Day Script Challenge is a guided, step-by-step program that takes you from “I have a product and no idea what to say” to a complete, conversion-focused video ad script in about two weeks.

It’s not academic theory. It’s a practical, implementation-focused challenge built around three pillars:

1. Daily video lessons
2. Hands-on workbooks and templates
3. Real-world examples and behind-the-scenes thinking

You’re not passively “watching a course.” You’re doing the work each day on your own product, service, or offer – and by the end you have a finished script that can be filmed, animated, or handed to a video team.

Inside the curriculum: what you actually learn (day by day)

The structure of the challenge is one of its biggest strengths. It mirrors the real Harmon Brothers process and breaks an intimidating task into clear, doable chunks.

Day 1 – The Harmon Brothers structure
You start with the exact sales script structure Harmon Brothers uses in every ad. You’ll see how they break a winning script into key elements like:

– Hook
– Problem
– Solution
– Call to action
– Doubts & credibility
– Second call to action

Right away, you outline a rough version of your script using this framework. That first “rough and ugly” pass is designed to get you out of overthinking mode and into execution.

Days 2–7 – Nailing down your ad concept
During these days, the focus is on research and concept clarity. You learn how to:

– Identify your true target audience
– Dig into their pain points and language
– Test and refine ad concepts so you’re not guessing
– Find the angle that separates you from competitors

You also get to see behind-the-scenes footage of Harmon Brothers working through a real client script. That’s a rare chance to watch pros brainstorm, debate, and refine ideas in real time – critical if you want to understand their thinking, not just copy a template.

Days 8–12 – Building the sale
Once the concept is clear, you move into the sales engine of the script. In this phase, Daniel and the team walk you through:

– How to structure your narrative so viewers stay engaged
– Where and how to layer in humor (without killing the sale)
– The right way to introduce your offer so it feels natural, not pushy
– Techniques to overcome objections and build credibility
– Crafting calls to action that actually get clicks and orders

You’ll see why so many Harmon Brothers ads feel like mini-movies that happen to sell you something. The “build the sale” section is where they show you how to combine story, character, proof, and offer into one cohesive experience.

Days 13–14 – Writing and refining your script
Finally, you assemble your full script, play with ordering, tighten up your lines, and stress test the whole thing. You’ll:

– Combine your sections into a cohesive script
– Run exercises to remove fluff and sharpen your messaging
– Check your hook, problem, and CTA against proven criteria
– Refine your jokes, beats, and transitions

By the end, you’re not leaving with loose notes – you’re walking away with a real, production-ready script.

The workbooks and templates: the “secret sauce” for implementation

One of the most underrated parts of this challenge is the workbook system. You get a series of editable, 50+ page workbooks that:

– Mirror the Harmon Brothers seven-step structure
– Ask targeted questions so you can “fill in the blanks” on your script
– Force you to make decisions about your hook, offer, and positioning
– Track your progress from rough idea to final draft

This matters because most course creators stop at “teaching.” Harmon Brothers has clearly built this challenge to make sure you finish something. If you simply follow the daily prompts, you come out the other side with a finished asset, not just knowledge.

Real student feedback: does it work beyond the sales page?

Some of the strongest feedback comes from entrepreneurs and marketers who already had business or marketing education and still found this challenge more practical, more enjoyable, and more actionable than many of their university courses.

One MBA graduate in marketing and entrepreneurship described the 14-Day Script Challenge as more insightful and hands-on than most of their MBA classes. That’s a big statement – and it tracks with what this program is designed to do: compress a real-world creative process into a concrete, guided sprint.

Other students consistently highlight:

– How quickly they went from overwhelmed to confident about their messaging
– The value of watching Daniel and the team work through a real client script
– The power of having a clear structure, rather than staring at a blank page
– How the exercises sharpened not just one ad, but their entire way of thinking about offers and audiences

On top of that, Harmon Brothers has even opened this challenge for free periods in the past to help entrepreneurs during tough times, which says something about their belief in its impact.

Who is the 14-Day Script Challenge for?

This challenge is particularly valuable if you are:

– An entrepreneur or startup founder who needs a high-performing video ad but can’t afford a big agency
– A marketer, media buyer, or funnel builder who wants to plug in scripts that are engineered to sell
– A copywriter or content creator who wants to add “Harmon Brothers style video scripts” to your skill set
– A course creator, coach, or consultant who relies on video to convert prospects into buyers
– An eCommerce owner looking to turn product demos into viral, conversion-focused ads

You do not need to be a professional writer to benefit. In fact, the challenge is structured for non-writers: it holds your hand from research, to concept, to draft, to refined script.

Where TSCourses fits in: the smarter way to get the course

The original Harmon Brothers 14-Day Script Challenge has been sold at a list price around the $197 mark when purchased directly. With TSCourses, you’re getting some serious advantages that make the decision easier and more affordable:

– The best price in the market
We commit to the lowest price available. That means you get access to world-class ad training at a fraction of what agencies or consulting would cost you – and often less than a single hour of a mid-range copywriter.

– Instant delivery via Google Drive
No waiting, no complicated login issues. The moment you complete payment, you receive instant access via Google Drive. You can start your Day 1 lesson today and get your script moving immediately.

– High-speed, hassle-free access
Because we deliver via Google Drive, you don’t have to worry about slow streaming, account blocks, or platform access issues. Download the content, watch offline, rewatch key lessons whenever you want.

– 15-day satisfaction guarantee
We back this with a straightforward, 15-day satisfaction guarantee. Go through the lessons, start working with the templates, and if you genuinely feel it’s not helping you craft a better script, you’re protected. That makes your investment essentially risk-free.

– Brand you can rely on
TSCourses is built on one clear promise: The Best Place to Learn Online Courses. We curate courses that deliver real-world outcomes, not just information – and this challenge is one of the strongest examples of that philosophy.

The surprising angle: this is more than a “script course” – it’s a thinking upgrade

What makes the Harmon Brothers – 14-Day Script Challenge surprisingly powerful is that it doesn’t just teach you “how to write a video.” It rewires how you think about selling.

By the time you finish, you will:

– Look at your product through your customer’s eyes, not your own
– Understand how to turn complex offers into simple, emotionally compelling stories
– Know how to hook attention in the first few seconds – critical for today’s short attention spans
– See objections and doubts as script opportunities, not obstacles
– Have a repeatable structure you can apply to every future ad, webinar, or sales page

You’re learning a transferable skill set that upgrades every part of your marketing, from landing pages to emails to organic content.

Is this course right