Troy Ericsson – Get Your First Email List Management Client

Curriculum (Google Drive Proof)

If you could turn other people’s neglected email lists into a high-income skill you can sell in the next 30–60 days, without running paid ads or building a big personal brand… would you at least look at it?

That’s exactly the angle behind Troy Ericsson’s “Get Your First Email List Management Client” – and why this course has quietly become one of the most interesting offers in the online marketing space for freelancers, marketers, and entrepreneurs who want cashflow without the usual agency grind.

In this review, we’ll unpack who Troy is, what’s really inside the training, what real students are saying, and how you can get access through TSCourses for the lowest price on the market with instant delivery.

Who is Troy Ericsson – and why should you listen to him?

Before talking about the course, it’s important to understand the instructor.

Troy Ericsson is not a generic “email marketing guru” who makes most of his money selling courses. He is best known as:

– The founder of Email Paramedic and EmailMarketing.com – one of the top specialist companies in Email List Management, a model he largely pioneered.
– Ranked as the #20 copywriter in the world by Peter Tzemis from Traffic & Funnels.
– The guy whose emails and deliverability systems have driven over $200M+ in client revenue across dozens of brands in fitness, info products, coaching, ecom, and more.
– The “Email Paramedic” who built a reputation by reviving “dead” lists – often taking brands from stuck, spammed, and ignored… to 2–4x more email revenue in a matter of weeks.

His story is also what makes this course compelling for beginners.

Troy started as a failed college baseball player who lost his identity after an injury. He stumbled into online marketing, first running Facebook ads, then discovering that most companies had a bigger problem: emails going to spam, poor copy, dead lists, and no one on the team truly owning the email channel. That’s when he created the concept of Email List Management – a hybrid skill that combines:

– Email deliverability
– Direct response copywriting
– Strategic list segmentation and offers

Instead of being “just a copywriter” or “just a tech guy,” Troy became the person who could diagnose and fix the entire email profit machine. That’s how he got his first big client win: taking a brand from around $13k/month in email revenue to over $50k/month just by taking full control of their list, fixing deliverability, rewriting sequences, and optimizing frequency and offers.

This is the exact model he teaches in “Get Your First Email List Management Client.”

What is “Get Your First Email List Management Client” really about?

This is not a generic “how to write emails” course.

The specific promise: show you how to become an Email List Manager and land your first paying client using a simple, direct outreach and results-based offer – even if you’re not already a known expert.

The course is built around three pillars:

1. Skill: Understanding Email List Management
2. Offer: Packaging your skills into a no-brainer service
3. Client Acquisition: Getting your first paying client as fast as possible

Let’s break down the typical curriculum structure you can expect inside.

1. Foundation: What is Email List Management?

Troy starts by reframing email from “send a newsletter every week” to “treat the email list as a revenue-generating asset.”

You’ll learn:

– Why most businesses are leaving thousands (sometimes millions) on the table because of weak deliverability, boring copy, and inconsistent sending.
– The difference between a copywriter, an email marketer, and an Email List Manager – and why the last one gets paid more and is harder to replace.
– The basic metrics that matter: opens, clicks, revenue per subscriber, spam rates, list hygiene, and how these tie into your value proposition as a service provider.

This foundation is crucial, because it arms you with the language and understanding you’ll need to sound like a pro on sales calls – even if you’re just getting started.

2. Deliverability and “Inbox First” Principles

Troy built his name on fixing deliverability. So he goes deeper than most courses here.

Key topics usually include:

– Why emails go to spam or promotions, and the small technical and behavioral changes that shift you back into the primary inbox.
– How to audit a client’s account (ESP settings, sending history, engagement, list composition) and spot quick wins.
– The simple deliverability “triage” process that lets you safely increase revenue without blowing up the sender reputation.

Even at a beginner level, this section alone can make you more valuable than 90% of freelance copywriters, because you’re talking about the health of the list – not just the words in the email.

3. Email Copy That Actually Sells

Of course, the money still comes from good copy.

Troy walks through:

– How to structure subject lines that get opens without burning the list.
– The email “story + offer” formula that works across niches.
– How to write daily or frequent emails without running out of ideas or annoying subscribers.
– Examples of promos, re-engagement campaigns, and “cash surge” email sequences you can model.

The focus here is not academic theory – it’s “what can you plug into a client’s list this week to produce revenue and make yourself indispensable?”

4. The Email List Management Offer

This is where the course becomes truly unique.

Instead of just teaching you skills and leaving you on your own, Troy walks through his Email List Management offer structure, including:

– Positioning yourself as an “Email Paramedic” style problem-solver who revives lists and grows revenue.
– Pricing models: percentage of revenue, flat monthly retainers, performance bonuses, or hybrids.
– Guarantee structures Troy has successfully used, like “If I don’t increase your email revenue, you don’t pay” (or you pay a reduced fee) – which makes it far easier for businesses to say yes.
– How to scope your responsibilities: copy, strategy, deliverability, basic tech, reporting, and communication.

This part is specifically designed to help beginners overcome imposter syndrome: instead of selling yourself as a “guru,” you’re selling a specific outcome and a clear set of actions.

5. Client Acquisition: Getting Your First Client

This is the heart of the course – and the part most people care about.

Troy focuses on practical, lean, low-cost methods to land your first Email List Management client, such as:

– Identifying ideal prospects: brands already emailing, with decent traffic and product-market fit, but underperforming email results.
– How to spot “red flag” and “golden opportunity” email setups by simply joining lists, checking their sequences, and watching their sends for a few days.
– Cold outreach frameworks: what to say in your initial message, how to follow up, and how to lead the conversation toward a simple “Let me do a free audit” or “Let’s run a 30-day test.”
– How to perform a quick audit that impresses prospects and reveals obvious revenue leaks you can fix.
– How to structure and close your first deal without sounding salesy or desperate.

If you’re a freelancer, marketer, or student who wants to break into high-value services, this section alone can be worth the price of admission. It’s a straight line from “I know a bit about email” to “Here’s how I actually land someone who pays me for it.”

6. Onboarding, Delivery, and Retention

Once you sign your first client, you don’t want to lose them.

Troy usually covers:

– How to onboard efficiently: access, ESP logins, data, expectations, timelines.
– What to work on in week 1, week 2, and week 4 so you can show early wins.
– How to communicate results and send simple reports that highlight revenue increases and justify higher fees over time.
– How to manage your time and systems so you can eventually handle multiple clients without burning out.

Real student feedback – does the system work?

Across interviews, podcasts, and social media, one theme stands out among Troy’s students and followers: they appreciate that his methods are rooted in real client work, not just theory.

Common points you’ll hear from students and those who have implemented his ideas:

– Landing first-time retainers: Students who previously struggled to sell “plain copywriting” have been able to pitch themselves as Email List Managers and secure monthly retainers instead of one-off gigs. Often, their first deals come from brands they were already following or small online businesses they found through social media.
– Faster client wins: Because the offer is tied directly to revenue, some students report closing their first client within a few weeks of serious outreach – especially when they lead with a free or low-risk audit.
– Real revenue impact: Marketers who already had some email experience have used Troy’s deliverability and strategy frameworks to significantly bump client revenue and upsell themselves into more responsibilities (and higher pay).
– Confidence and clarity: Many newer freelancers note that, before this training, they didn’t even know “Email List Management” was a sellable niche. The course gives them a concrete identity and sales narrative, which makes it much easier to talk to business owners.

As with any skills-based program, results vary. The students who follow through with outreach, implement the frameworks, and treat this like a business – not a passive course – tend to be the ones who land clients and build a real income.

Who is this course best for?

Troy Ericsson’s “Get Your First Email List Management Client” is ideal if you are:

– A freelancer or aspiring freelancer