Steve Olsher – Closing From the Stage

Curriculum (Google Drive Proof)

If you could step on any stage – a local meetup, a virtual summit, or a 3,000‑seat event – and turn 20–30% of that audience into paying clients, how fast would your business grow?

That is the core promise behind Steve Olsher’s course, “Closing From the Stage.” And if you’re an entrepreneur, coach, consultant, course creator, or marketer who wants to turn speaking into a predictable sales machine, this program is worth a very close look.

Who is Steve Olsher – and why listen to him about selling from the stage?

Steve Olsher is not a theorist. He’s a veteran entrepreneur who has built several multi‑million‑dollar businesses, a New York Times bestselling author, a respected speaker, and the founder of Podcast Magazine and the Reinvention Workshop. Over decades, he has sold from physical stages, virtual stages, webinars, and podcasts, consistently turning audiences into high‑ticket buyers.

His background as both a DJ and a speaker is more relevant than it might seem. On interviews, Steve talks about learning to “read the room,” move people emotionally, and take them on a full-body, soul-level journey. That same skill – moving a crowd from passive listeners to committed buyers – is exactly what “Closing From the Stage” aims to transfer to you.

He’s known in the expert and info‑marketing world as the guy who understands how to:
– Craft a “Topic of Influence” that positions you as the obvious authority
– Design talks that naturally lead to an irresistible offer
– Close from live and virtual stages without feeling pushy or “salesy”

What “Closing From the Stage” actually covers

On his training platform, “Closing From the Stage” is positioned as a step‑by‑step system to become a well‑paid speaker who consistently, confidently, and profitably closes from the front of the room at high conversion rates.

While the exact module names may vary over time, the curriculum typically focuses on several key pillars:

1. Positioning and Topic of Influence
This part of the training helps you define a powerful “Topic of Influence” – the central subject and promise you become known for. Rather than speaking about “a little bit of everything,” Steve shows you how to craft a talk topic that:
– Instantly signals value to event organizers and audiences
– Aligns directly with a specific, monetizable offer
– Becomes the guiding light for your marketing, content, and stage strategy

The idea: an impactful Topic of Influence doesn’t just make you sound good, it streamlines your entire business around what you can sell from the stage.

2. The Anatomy of a High‑Converting Talk
Here, Steve breaks down the structure of a talk that sells. Not a motivational speech, not a TEDx‑style thought piece, but a designed “conversion talk” that:
– Grabs attention in the first 90 seconds
– Builds credibility and trust without bragging
– Surfaces your audience’s core problem in an emotionally resonant way
– Delivers meaningful value (so people feel transformed, not pitched)
– Naturally pivots into your offer so the sale feels like the logical next step

Expect frameworks, templates, and “plug‑and‑play” structures you can adapt to your own niche and price point, whether you’re selling a $997 course or a $15,000 coaching program.

3. Storytelling, Authority, and Emotional Connection
If you hate the idea of “hard selling,” this part is vital. Steve leans heavily on:
– Story arcs that subtly pre‑sell your method
– Strategic vulnerability that builds deep rapport
– Demonstrations, case studies, and mini “wins” inside the talk
so the audience feels “this person understands me – and can help me.”

As a former DJ, he’s big on pacing and emotional beats: knowing when to lift the energy, when to pause, and when to layer in proof, urgency, or future pacing so the final offer feels almost inevitable.

4. The Close: Offers, Price Points, and Conversions
This is the heart of the program: actually getting people to buy.

You’ll learn how to:
– Choose the right type of offer for a specific stage (low‑ticket, mid‑ticket, high‑ticket, or application-based)
– Present bonuses, scarcity, and guarantees ethically but powerfully
– Handle silent objections in the room before they’re spoken
– Use language that reduces fear and maximizes clarity: who this is for, what they get, what it costs, and how their life/business changes after saying yes

The focus is on repeatable conversion mechanics – so you can confidently go into any room or virtual event and know that “X% of this audience will buy if I deliver the talk correctly.”

5. Getting (and Monetizing) Stages
Closing from the stage is pointless if you aren’t regularly on stages.

The course often includes strategies for:
– Getting booked on other people’s events (online and offline)
– Using summits, webinars, and podcasts as “stages”
– Turning small rooms (10–20 people) into highly profitable opportunities
– Building a pipeline of stages so speaking becomes a core acquisition channel, not a once‑a‑year fluke

Steve repeatedly emphasizes that “big audiences start as small audiences.” What matters is your closing skill and your consistency – not whether you’re already a celebrity.

6. Mindset, Confidence, and Delivery
Finally, the program deals with the inner game:
– Overcoming fear of selling and fear of rejection
– Developing a repeatable pre‑talk ritual
– Staying present and adaptive so you can adjust to the energy of the room
– Detaching your self‑worth from any single performance and thinking in 5‑year “skill windows”

This is especially valuable if you’re new to speaking or have experience giving talks… but not talks designed around selling.

Real student feedback – the pattern that emerges

Because “Closing From the Stage” is part of Steve’s broader ecosystem of speaking, podcasting, and influence trainings, you’ll find feedback in multiple places: social posts, interviews, joint venture promotions, and mentions from other experts.

While individual comments vary, the recurring themes from students and collaborators look like this:

– High perceived value and depth
Students often mention that Steve doesn’t just give “inspirational fluff.” The course is described as tactical, detailed, and “over‑the‑shoulder” in terms of breaking down talk structure and the psychology behind each part.

– Big shifts in how they think about speaking
Many entrepreneurs come in believing that speaking is mainly for brand awareness. After going through the content, they start treating every stage as a direct‑response opportunity – a place where revenue is made, not just visibility.

– Practical wins: more bookings, better close rates
Some students report:
– Getting their first PAID speaking gigs after implementing Steve’s positioning and Topic of Influence work
– Doubling or tripling their conversion percentage from stages they were already on
– Finally understanding why their previous talks “felt good but didn’t sell” and fixing that problem

– Candid note: not a magic button
Several people indicate clearly that the course does not remove the need to practice, test, and refine your talk. You still need to put in reps, especially on smaller stages, to get truly consistent. The difference is you’re now iterating with a proven framework, not guessing.

Who “Closing From the Stage” is perfect for

This course is especially strong for:

– Coaches, consultants, and agency owners who sell high‑ticket offers and want to enroll multiple clients at once instead of endless 1:1 sales calls.
– Course creators who want to turn webinars, challenges, and virtual events into a reliable sales engine.
– Authors and experts who are already speaking but not monetizing those opportunities effectively.
– Podcasters and content creators who want to expand into live or virtual speaking as a main revenue channel.
– Local business owners and professionals (financial advisors, real estate experts, etc.) who host info evenings, workshops, or seminars and want to close more clients without sounding like “a salesperson.”

If you’re just dabbling, or terrified of ever being on camera or on stage, this may stretch you. But if you’re serious about using your voice and expertise to grow your business, the skill of closing from the stage is one of the highest‑ROI skills you can ever develop.

Potential drawbacks to keep in mind

No course is perfect, so it’s fair to mention a few considerations:

– You must be willing to speak
If you categorically refuse to host webinars, do live trainings, or get on any kind of stage, this is not a fit. The entire premise is leveraging speaking as a leverage point.

– Implementation is on you
Steve can provide the frameworks, but you still have to customize them, practice your talk, and actively seek out stages or run your own virtual events. Passive students won’t get the promised results.

– Better for experts than pure beginners
If you have no offer, no audience, and no clarity on what you do, you may first need foundational business/offer‑creation work. That said, Steve’s other materials about discovering your “what” and niching down are often complementary.

Why getting this course from TSCourses is a smart move

If you’ve decided that mastering sales from the stage is a lever worth pulling in your business, where you get the course matters – and that’s where TSCourses comes in.

Here’s how we make your investment in “Steve Olsher – Closing From the Stage” smarter and safer:

– The best price in the market
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