SiegeLearn – Content Marketing

Curriculum (Google Drive Proof)

If you already know content marketing matters but still feel stuck turning ideas into traffic, rankings, and real leads, SiegeLearn – Content Marketing is one of the few courses that actually teaches you the operational playbook agencies use for big-name clients, not just fluffy “create value” theory. And through TSCourses, you can get that playbook at the lowest price on the market, with instant access and zero risk.

Let’s unpack what makes this course different, who it’s really for, and how to get it in the smartest (and cheapest) way possible.

What is SiegeLearn – Content Marketing?

SiegeLearn is the flagship content marketing and SEO course created by the team behind Siege Media, a well-known content marketing agency that has worked with brands like Zillow, TripAdvisor, Y Combinator, and many more. Their entire model is built on ranking content and earning high-authority links—at scale.

Instead of a solo “guru,” this course is built and taught by practitioners who have spent years shipping content for demanding clients and proving results:

• Ross Hudgens – Founder/CEO of Siege Media, widely respected in SEO and content circles for building an agency on the back of scalable, high-ROI content.
• Caroline Gilbert – Former Director of Content Strategy at Siege Media, with 8+ years of experience in SEO, content strategy and PR. She helped fuel triple-digit growth for Siege clients.
• Vince Nero – Former senior leader at Siege, focused on research-backed, linkable content that earns coverage and backlinks.

In other words: you’re not learning abstract marketing theory. You’re learning the exact processes an elite agency uses daily to bring in organic traffic and links for serious brands.

Who is this course really for?

One of the biggest strengths—and weaknesses—of SiegeLearn is its level.

The course was clearly built for:

• In-house marketers who already publish content but need to grow traffic, rankings and links.
• Agency professionals with at least 1–2 years of experience who want a sharper, proven framework.
• Freelance writers, SEOs, and content strategists ready to move beyond “blogging” into performance-driven content.
• Founders and entrepreneurs who understand basic marketing and want to weaponize SEO and digital PR.

It is not a “what is content marketing?” 101 course. Some beginners have said that the course dives quickly into tactical details (like brainstorming link-driven content or crafting outreach emails) without enough high-level explanation of the “why” behind content marketing. That’s important context: if you are absolutely brand new and don’t yet understand why businesses invest in content or what link building is, you may feel overwhelmed at first.

But if you have at least a basic foundation and you’re hungry for specifics—how to rank, how to earn links, how to ideate content that actually performs—SiegeLearn is in its element.

Inside the SiegeLearn Content Marketing Curriculum

Think of this course as three big pillars:

1. SEO for content marketers
2. Content creation and ideation
3. Digital PR and link building

Each pillar is broken down into short, targeted lessons (40–45+ in total), plus 25+ videos that show the process, not just the slides.

Here’s what you’ll actually learn.

1. SEO: finally making search work for you

Instead of throwing you into technical SEO, SiegeLearn gives you only the SEO a content marketer truly needs, and then goes deep where it matters. Topics include:

• Must-know SEO terms for content marketers – The foundational vocabulary you need to actually understand SEO conversations and briefs.
• Beginner keyword research – How to uncover keywords with realistic ranking potential, not just obvious, impossible phrases.
• Ranking factors you should know – How Google evaluates pages and what you can realistically influence with content.
• Can I rank for this? – A critical question many marketers skip. This lesson helps you assess difficulty and intent so you stop wasting time on unwinnable battles.
• How SERPs can inform your content – Using search results to infer what Google and users really want to see for a query.
• How to rank for “how to,” “ideas,” “quotes,” “best” keywords – Siege breaks down specific archetypes of search content and what makes each one rank.

If you’ve ever stared at a keyword and had no idea what kind of content you should create—or if you keep publishing and nothing moves—this part alone can save months of trial and error.

2. Content creation: from “blog posts” to linkable, rankable assets

This is where SiegeLearn really separates itself from generic courses.

Your instructors walk you through:

• How to brainstorm ideas – Not “be creative,” but repeatable systems for generating ideas rooted in data, demand, and shareability.
• Brainstorming link-driven vs. search-driven content – Understanding the difference between content meant to earn links and content meant to rank for keywords (and when to use which).
• Using social proof to validate good ideas – Before you spend time and money on content, how to check if anyone will actually care.
• Determining a promotable market – Identifying audiences and niches who will link to and share your content.
• How to choose a content format – Blog post, infographic, survey, interactive, video, long-form guide… you’ll learn when each format gives you the highest chance of success.
• Design best practices for content – Even if you’re not a designer, you’ll understand what makes assets look credible and clickable.
• Listicles, SEO-driven articles, long-form, surveys, interactives, infographics – Each of these gets its own best-practices breakdown, with examples.

This is the kind of content decision-making that happens inside successful agencies and in-house teams every week—but is almost never documented in detail. SiegeLearn opens that black box.

3. Digital PR & link building: earning coverage and authority

Most courses gloss over link building or treat it as an afterthought. SiegeLearn puts it front and center.

You’ll learn:

• What link building is and what makes something linkable – The strategic foundation that separates “cool ideas” from assets journalists and bloggers actually use.
• Improving outreach with AIDA – Applying a classic copywriting framework to cold outreach that gets replies.
• Subject lines that get 20%+ open rates – Tested, real-world email angles that earn attention from busy editors.
• Prospecting methods – How to find the right websites and people to pitch, fast. The course covers multiple prospecting techniques, including advanced methods once you’ve mastered the basics.
• How to vet a prospect in seconds – Avoid wasting time with low-value or spammy sites.
• How to get coverage from major outlets – Specific tactics to land mentions and links from well-known publications and influencers.
• Broken link building, Reddit for links and traffic, follow-up sequences – Advanced digital PR methodologies that expand your toolbox.
• How to track and report on links – So you can prove ROI to bosses, clients, or investors.

This is where Siege’s agency muscle really shines. You’re essentially getting training similar to what their own team uses internally.

Does SiegeLearn come with a certificate?

Yes. Upon completion, you receive a certificate of completion you can add to your LinkedIn, portfolio, or CV. For freelancers, agency pros, and job seekers, this is a nice credibility booster—especially when backed by a recognized brand like Siege Media.

Real student feedback: what people actually say

The public feedback around SiegeLearn is strikingly positive, especially from experienced marketers.

Industry leaders like Kevin Indig (VP SEO & Content at major SaaS brands) and Cyrus Shepard (founder of Zyppy, former Moz) have publicly recommended this course to their teams. They praise it for being:

• Easy to consume
• Tactically dense
• Useful for both in-house and agency environments
• Underpriced relative to the value of even a few earned links

Reviews on platforms like AppSumo paint a largely positive picture, with strong overall ratings and comments about the course being “in-depth,” “practical,” and “packed with nuggets” that can be implemented right away.

There is, however, an important nuance: at least one beginner reviewer found the course frustrating because it jumps quickly into tactics (brainstorming, outreach, subject lines) without a broader introduction to what content marketing is, how it fits into business strategy, or when to use it.

The response from the SiegeLearn founder was candid: the course was built with people who already have 1–2 years of experience in mind. That transparency is useful for you as a buyer: if you’ve never done any content or SEO at all, you may want to pair this with some basic foundational reading. If you’re past that stage, you’ll likely appreciate that SiegeLearn doesn’t waste time on beginner fluff.

Why buy SiegeLearn through TSCourses?

You could buy SiegeLearn directly at full price—but if you’re price-sensitive or simply smart with your budget, TSCourses gives you several advantages.

Brand: TSCourses – The Best Place to Learn Online Courses

TSCourses focuses on curating high-impact courses like SiegeLearn and making them more accessible to entrepreneurs, marketers, freelancers, and students who don’t want to spend a fortune every time they level up.

Here’s what makes our offer compelling.

1. Lowest price commitment

We commit to offering the cheapest price in the market for SiegeLearn – Content Marketing. That means you can access premium agency-level training without paying premium agency prices.

If you’re an entrepreneur, freelancer, or student, this matters: a single new client, a few high-ROI pieces of content, or a jump in organic leads can easily pay back your investment multiple times over.

2. Instant, hassle-free access

After payment