Ricky hayes – Youtube Ads Ecom Blueprint

Curriculum (Google Drive Proof)

If you are serious about scaling an ecommerce brand with YouTube Ads – not just “getting views” – Ricky Hayes’ Youtube Ads Ecom Blueprint is one of the few courses designed specifically for that goal. And when you pair it with TSCourses’ lowest-price guarantee and instant access, it becomes an even more compelling shortcut to profitable traffic.

Who is Ricky Hayes – and why should you listen to him?

Ricky Hayes is not just another faceless “ads guru.” He is an Australian ecommerce entrepreneur, founder of multiple 7-figure brands and co-founder of Debutify, a popular Shopify theme and ecommerce software brand. Over the last years, he has built a strong YouTube following in the ecommerce space, teaching Facebook ads, Google ads, YouTube ads and full-funnel strategies specifically for online stores, not generic lead-gen.

He is known for three things:

– Execution over theory: His training focuses on campaigns he actually runs for his own brands and clients, not textbook definitions.
– Ecommerce-first approach: Every strategy is tailored to Shopify and DTC stores – product testing, creatives, tracking, scaling – no fluff.
– Long-term presence: Ricky has been in the dropshipping and ecommerce game for years, with multiple courses (Ecom Lifestyle, Facebook Ads Ecom Blueprint, Google Ads Ecom Blueprint and this YouTube Ads Ecom Blueprint), which means his content is not a one-off cash grab.

If you want a mentor who understands the day-to-day reality of running an ecommerce brand, Ricky fits that profile very well.

What is Youtube Ads Ecom Blueprint, exactly?

Youtube Ads Ecom Blueprint is a comprehensive video training that shows you how to use YouTube Ads as a scalable, dependable traffic channel for ecommerce brands. It is designed as an A-to-Z blueprint: from store setup and product selection to creative strategy, campaign structure and scaling.

A reviewer who went through the course describes it as a “comprehensive course that’s going to teach you how to set up a store, how to find winning products, how to market using YouTube ads.” In other words, you are not just learning how to click around in Google Ads – you are learning how to build an offer that converts and then pour traffic into it profitably.

Inside the curriculum: what you actually learn

While module names may vary slightly depending on the latest version, here is the core structure and what you can expect to master:

– Ecommerce foundations
Ricky starts with the fundamentals: how to validate a product, position an offer, and structure a Shopify store that is built to convert cold traffic from YouTube. This includes layout, trust elements, upsell structure and basic conversion rate optimization.

– Product research for YouTube traffic
Not every “winning product” from Facebook or TikTok will work on YouTube. The course covers how to pick products that lend themselves to longer-form video storytelling and problem–solution angles, and how to mine YouTube itself for proof-of-demand.

– YouTube ad psychology and creatives
This is a huge part of the blueprint. You learn:
– How to script and structure high-converting YouTube ads (hook, story, offer, CTA).
– Different ad types (in-stream skippable, non-skippable, discovery) and when to use each.
– How to leverage UGC-style videos vs polished brand creatives.
– How to turn customer pain points and objections into persuasive video scripts.
The focus is always on ecommerce metrics: click-through rate, cost per add-to-cart, cost per purchase.

– Technical setup, tracking and pixels
You get step-by-step walkthroughs on:
– Setting up your Google Ads and YouTube channels for ecommerce.
– Installing and verifying tracking (Google Ads conversion tracking, GA4, enhanced conversions).
– Building remarketing and lookalike-style audiences using your store and video data.
This is where many ecommerce owners get stuck, and Ricky’s over-the-shoulder walkthroughs reduce the guesswork.

– Campaign structure and launch strategy
The course shows you precisely how to:
– Structure your campaigns, ad groups and ads for testing vs scaling.
– Choose targeting options (in-market, custom intent, keyword, placement-based) that make sense for ecommerce buyers.
– Decide on budgets, bidding strategies and daily testing frameworks.
The emphasis is on getting statistically meaningful data quickly without burning your whole budget.

– Scaling and optimization
Once you find winners, Ricky goes into:
– Horizontal scaling (new audiences, new geos, new creatives).
– Vertical scaling (budget increases, bidding tweaks).
– How to read and act on key metrics so you know when to kill, duplicate or scale.
This is critical if you want to go beyond a couple of random sales and actually build a predictable acquisition engine.

– Retargeting and full-funnel strategy
You also learn to build mid- and bottom-funnel campaigns that follow up with video viewers, site visitors, cart abandoners and previous buyers. The goal is to squeeze more profit out of each visitor and make your YouTube ad machine more resilient, even when cold traffic costs rise.

Real student feedback: what are people saying?

Because this course is more niche than generic dropshipping programs, you will not see as many screaming testimonials, but the feedback that exists has a few consistent themes:

– Strong execution-focused content: Students appreciate that the course is not just generic Google Ads theory; it is framed around ecommerce, with store examples, product angles and real campaign breakdowns.
– Clear explanations: Ricky’s teaching style is direct and easy to follow, even for beginners who are new to YouTube ads or to paid traffic in general.
– Useful if you are already running ecommerce: Many of the happiest students are store owners who already have a product and want to add YouTube as a second or third traffic source, not complete beginners hoping for a magic bullet.
– Not “get rich overnight”: Reviews highlight that this is a blueprint, not a promise–you still need testing budget, patience and the willingness to iterate creatives.

A few critical notes you should be aware of:

– YouTube ads still require capital: If your ad budget is only a few dollars a day, you will struggle to get meaningful data – that is not a fault of the course, but a reality of the platform.
– Implementation is everything: Some buyers who expected plug-and-play, “just copy this” results can be disappointed if they do not put in the work to test angles, refine creatives and track properly.

Who is Youtube Ads Ecom Blueprint best for?

This course is a strong fit if you are:

– An ecommerce entrepreneur or dropshipper who wants to diversify away from unstable Facebook/TikTok ads.
– A marketer or media buyer working with Shopify or DTC brands who wants a structured YouTube ecommerce framework.
– A student or freelancer who wants to add a high-value skill (YouTube ads for ecommerce) to their service offering.

It is less ideal if:

– You have no budget at all for advertising.
– You are not willing to create or commission video creatives.
– You are looking for a general YouTube creator course (this is ad-focused, not organic content).

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