Project 24 – Income School 2020

Project 24 – Income School 2020 Review: Can It Really Replace Your 9–5?

If you’ve been binge-watching Income School on YouTube and wondering whether Project 24 is actually worth paying for – especially the 2020 version – this deep-dive is for you.

As TSCourses, The Best Place to Learn Online Courses, we specialize in sourcing premium programs like Project 24 at the lowest prices in the market and delivering them instantly. But first, you need to know: is this course truly capable of helping you build a real income online, or is it just another overhyped “blogging course”?

Let’s unpack it.

Who’s Behind Project 24?

Project 24 is created by Jim Harmer and Ricky Kesler, the founders of Income School. They built multiple successful niche sites and a large YouTube channel before ever launching a paid program, which is why their reputation is built on transparency rather than flashy promises.

Their core philosophy is simple: publish a lot of genuinely helpful content, focus on search intent instead of fad SEO tricks, and give your site 24 months to become a real business. No fake screenshots, no “make $10K in 30 days” hype – they are very clear that it takes work, but that anyone willing to follow the steps can see results.

What Exactly Is Project 24?

Project 24 is a complete, step-by-step system for building a profitable niche website and/or YouTube channel from scratch. The “24” refers to their goal: replace your full-time income in about 24 months by publishing the right kind of content consistently.

Inside the 2020 version of Project 24, you get:

• 60+ hours of structured video and audio training
• A 60-step action plan that walks you from zero to a fully built, monetized site
• Dozens of mini-courses covering blogging, SEO, YouTube, monetization, and more
• A private community where students share strategies, wins, and troubleshoot issues

In other words, instead of random tips, you get a roadmap: do this first, then this, then this. For entrepreneurs, marketers, traders looking for side income, or students trying to build their first digital asset, that kind of clarity is invaluable.

A Look Inside the Curriculum

The heart of Project 24 is its clear, practical curriculum. Here are the core components that make it stand out:

1. 60 Steps to a Successful Site
This is the flagship course. It walks you through choosing a niche, setting up WordPress, understanding hosting and themes, and then dives deep into what really matters: content and traffic.

You learn:
• How to pick a niche that can realistically earn
• How to install, configure, and launch a clean, fast site
• How to structure your categories and content plan
• How to write SEO-friendly articles even if you “hate writing”
• How to publish the first 30–50 posts that will form your traffic foundation

The focus is on action. Every lesson ends with “do this now,” not just theory.

2. Search Analysis (Their Unique Keyword Method)
Instead of obsessing over keyword tools and competition scores, Project 24 teaches “search analysis” – their proprietary way of finding topics that real people search for but big sites are ignoring.

In this module, you learn:
• How to brainstorm topic clusters around your niche
• How to analyze Google’s first page manually to spot opportunity
• How to build a “hit list” of articles that can rank faster
• How to balance informational content, review content, and monetized posts

This is one of the most praised pieces of the system because it removes the guesswork from “what should I write about?”

3. Content Creation and On-Page SEO
Income School is famous for their “no over-optimization” stance. They show you how to write naturally while still signaling relevance to Google.

You discover:
• Simple article templates for informational posts, reviews, and comparisons
• How to structure headings, internal links, and FAQs for maximum clarity
• How long your posts should be (without wasting time on fluff)
• How to update and improve old content to trigger ranking jumps

4. Monetization: Ads, Affiliate, Info Products and Beyond
Once traffic starts coming in, the course shifts focus to monetization. You learn how to set up display ads, join affiliate programs (including Amazon Associates), and eventually create your own info products.

The 2020 version already includes trainings on:
• Display ads and RPM optimization
• Affiliate offers selection and comparison post frameworks
• Basic email list building and lead magnets
• Brainstorming and launching your first simple info product

5. YouTube and Multi-Channel Traffic
Project 24 is not just about blogging. There is an entire sub-course on starting and growing a YouTube channel, recording simple videos (including screencasts), and using that channel to feed traffic back to your site.

For many students, this opens a second income stream and a hedge against SEO volatility.

6. Advanced & Supportive Mini-Courses
Beyond the core system, Project 24 includes smaller trainings on:
• Branding and authority (E-A-T style)
• Hiring and training writers
• Site reviews and optimization
• Pinterest and other promotion methods

These become more relevant as your site graduates from “new” to “growing asset.”

Real Student Feedback: What Are People Actually Achieving?

Instead of focusing on income screenshots, Project 24 highlights timelines and progress. Across independent reviews and Income School’s own testimonials, a few patterns keep coming up:

• Beginners with no marketing experience are launching sites and seeing meaningful traffic and first earnings within the first 8–12 months, then scaling up from there.
• Some students report reaching full-time income in around 17–24 months when they follow the system and publish consistently.
• Many emphasize that the community is “worth the price alone” because they can ask questions and get feedback from people a few steps ahead of them.
• People praise the no-nonsense, step-by-step teaching style – clear, precise, and honest about the hard work required.

On the downside:
• Intermediate and advanced SEOs sometimes find the content “too beginner-focused.”
• A few users mention that the dashboard can feel a bit overwhelming at first due to the many sub-courses.
• It is absolutely not for anyone looking for a quick win without writing or publishing regularly.

Who Is Project 24 Best For?

Project 24 is a strong fit if you are:

• An entrepreneur who wants to build a content site as a long-term asset instead of relying only on paid ads
• A marketer who wants to master organic traffic through blogs and YouTube
• A trader or investor looking for an additional, semi-passive income stream over the next 1–2 years
• A student who wants to build a portfolio site that could turn into serious income before or shortly after graduation

It is less ideal if you already run several profitable content sites and are looking only for very advanced tactics. Project 24 is best as a complete system from zero to a few thousand dollars per month.

Why Getting Project 24 Through TSCourses Is a Smart Move

Here’s where TSCourses changes the