Joel Kaplan – SMMA Agency

If you’ve been eyeing Joel Kaplan’s SMMA / Agency course but hesitating to pull the trigger, this review will walk you through exactly what you’re getting – and how to get it at the cheapest price on the market through TSCourses.

Let’s break down the man, the method, and the real results – then I’ll show you why grabbing “Joel Kaplan – SMMA Agency” from TSCourses is one of the smartest moves you can make if you’re serious about building a profitable marketing agency.

Who is Joel Kaplan – and why do agency owners listen to him?

Joel Kaplan is not a “theory” guy. He’s the co-founder of Agency Lab and the creator of several high-level programs built specifically for digital marketing agencies and SMMA owners. Before coaching, he built and scaled his own agency into the multiple 7-figure range, and that real-world experience is exactly what his students pay for.

He’s known in the space for three key things:

– Systems: He is obsessed with processes – acquisition, fulfillment, operations, hiring – and turning an agency into a real business, not a freelancing hustle.
– Direct, no-fluff style: Students repeatedly say he doesn’t sugarcoat anything. He tells you what works, what doesn’t, and expects you to execute.
– Results with agencies: Testimonials and independent reviews show people using his systems to push past plateaus like $10k/month, $30k/month, and even into $100k/month territory.

Unlike many “gurus,” Joel has also released full-length free trainings and even turned his former $9,800 “7 Figure Agency” course into a free offer in 2023, which tells you he’s confident enough in his higher-level programs and coaching ecosystem to lead with value.

What’s inside the “Joel Kaplan – SMMA Agency” course?

The exact naming can vary (7 Figure Agency, Agency Accelerator, Agency Lab trainings), but the core SMMA Agency material follows a logical, battle-tested path: go from zero or stuck… to a streamlined client-getting machine.

Here’s how the curriculum typically breaks down:

1. Foundations and Niche Domination

You’re guided to pick a specific, profitable niche instead of trying to serve “everyone.” Joel walks you through:

– How to analyze and choose a niche with money and consistent demand
– Crafting a specialized offer that stands out from generic “we do ads” pitches
– Positioning yourself as the go-to solution, even if you’re new

This is where many agencies fail: they stay generalists and compete on price. Joel’s framework pushes you into the specialist lane where clients happily pay higher retainers.

2. Offer Creation and Prospecting Systems

Next, the course dives deep into turning that niche into an irresistible offer – with a clear problem, clear outcome, and a compelling guarantee. From there, it’s all about pipeline:

– Scraping and building targeted prospect lists
– Setting up outbound systems (especially cold email) to generate booked calls
– Templates, scripts, and processes for your intro calls and demos

One real student example: a marketer who spent $58k across multiple SMMA mentors credits Joel’s training for turning cold email into a reliable engine that brought in 3–4 booked sales calls per week with only a small ad spend on tools and sending. At a 50% close rate, that translated to roughly a client a week – a serious ROI when you’re charging proper retainers.

3. Sales Mastery and Closing High-Ticket Clients

Once you have prospects booking calls, Joel’s sales modules focus on:

– Structuring your discovery and demo calls
– Handling common objections (price, “need to think about it,” internal teams, etc.)
– Closing deals at premium prices instead of racing to the bottom

Many reviews mention that this is where a lot of agencies “click” – they were already talking to prospects, but the close rate was weak. Joel brings the missing structure and psychology to turn conversations into clients.

4. Service Delivery and Getting Clients Real Results

Unlike some courses that focus only on getting clients and leave you clueless on fulfillment, Joel goes inside what he and his team actually do to get results, including:

– Facebook and TikTok ads for local and online businesses
– Offer structuring and funnels that convert leads into paying customers
– Call center systems to increase show-up and closing rates for your clients’ leads
– Client management and retention processes so people stay for months or years

There’s also training from specialized partners and media buyers who have booked thousands of appointments for agencies and their clients. This is where you learn not just “how to run ads,” but how to be the strategic partner your clients can’t live without.

5. Scaling Systems: From Freelancer to CEO

This is where Joel’s background as a true operator really shows. The course gives you systems to:

– Hire and train media buyers, account managers, and a sales team
– Build a predictable lead machine instead of “hustle marketing”
– Use tools like GoHighLevel, automations, and project management systems
– Remove yourself from daily fulfillment so you can focus on growth

Many advanced students mention that the biggest shift came from adopting his processes and mindset around building a real company: SOPs, delegation, and building a team that can run without you.

6. Bonus Trainings, AI and Hybrid Models

Joel stays current with trends, so you’ll also find modules on:

– A.I. agency systems (voice AI, chatbot AI services)
– Hybrid models for clients who can’t afford high retainers
– Launch/onboarding masterclasses to reduce buyer’s remorse and boost referrals

These extras are especially powerful in crowded markets, letting your offer stand out with modern, high-margin services.

Real student feedback: does it actually work?

Independent reviews on YouTube and blogs paint a consistent picture of Joel Kaplan’s SMMA material:

– Strong coaching and support: Students highlight the value of being able to book calls with specialized coaches in sales, marketing, or operations when they hit bottlenecks.
– Tangible revenue jumps: One early Agency Lab student reports going from roughly $30k/month to $100k/month after implementing Joel’s systems, especially around paid ads and processes.
– Community and accountability: Several people mention that being surrounded by other serious agency owners doing big numbers shifted their mindset and standards.
– Not “push button easy”: The honest reviews are clear – this is not magic. It works if you implement. If you’re lazy or expect overnight success without learning and taking action, no course will save you.

There are also comparisons against other big SMMA names. In one video comparing Joel Kaplan’s program to Iman Gadzhi’s, the reviewer notes that Joel’s strength lies in coaching quality and the breadth of practical options (Facebook, TikTok, etc.) rather than just course “theory.” For more established or serious aspiring agency owners, Joel’s approach is often chosen for its depth on operations and scaling.

Why buy “Joel Kaplan – SMMA Agency” from TSCourses?

Here’s where it gets exciting for you as an entrepreneur, marketer, or student looking to start or scale a social media marketing agency.

TSCourses is positioned as The Best Place to Learn Online Courses – and we back that up with:

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