Michael Crist – Ecom Profit Formula

Curriculum (Google Drive Proof)

If you’re serious about scaling a print-on-demand or ShineOn jewelry store, Michael Crist’s Ecom Profit Formula is one of those rare courses that’s built on real numbers, not theory. And when you pair that with TSCourses’ lowest-price access, instant delivery, and a 15‑day satisfaction guarantee, it becomes a very compelling shortcut to real ecom results.

Who is Michael Crist – and why should you listen to him?

Michael Crist isn’t a “fake it till you make it” marketer. He’s known in the ShineOn and print-on-demand community for a monster case study: going from zero to over $578,000 in just 16 days during a Christmas stretch using his own ad and product systems. Other established print-on-demand coaches publicly vouch that he’s outperformed them in raw numbers and that his methods are the real deal, not recycled beginner tactics.

He built his reputation inside private ShineOn circles, Slack channels and communities where he wasn’t just posting screenshots, but actively helping other sellers troubleshoot campaigns, refine offers, and scale with paid traffic. That’s important: he honed these strategies in one of the most competitive POD environments online, and only then packaged them as Ecom Profit Formula.

This is the kind of creator you want to learn from: someone who has scaled aggressively, has receipts, and has been vetted by other high-level sellers.

Inside the Ecom Profit Formula – what the curriculum really covers

Ecom Profit Formula is a focused, implementation-driven course. It’s not about “generic Shopify 101.” It’s built for print-on-demand and especially ShineOn/necklace sellers who want to move from random testing to a system that can be scaled.

Here’s the overarching structure of the curriculum and what stands out:

Introduction and mindset

Michael starts with the numbers and the story behind his big Q4 run. But the important part is his mindset framework: he drills into concepts like “you’re not losing money, you’re buying data” and “you don’t launch a profitable campaign, you build one.” Those two lines alone have been highlighted by multiple students because they completely shift how you look at ad spend, testing, and “failed” campaigns.

This section is about developing a winning mindset: staying in the game long enough, iterating systematically, and understanding what it really takes to build a six-figure store instead of quitting after a few unprofitable days.

Why China, why ShineOn, and why necklaces

One of the unique angles of Ecom Profit Formula is its strong focus on ShineOn jewelry and similar high-margin, emotional products. Michael explains why he leans into China-based fulfillment and ShineOn in particular: the balance between margins, scalability, and speed.

He breaks down:

– Why necklaces and jewelry are such powerful impulse buys (especially during Q4 and gifting seasons)
– How to choose product types within ShineOn and similar platforms
– When it makes sense to use different suppliers and how to think about fulfillment risk

This isn’t a generic “AliExpress + t-shirts” approach. It’s tailored to a niche that’s proven to produce large numbers quickly when done right.

Store setup and Shopify optimization

Yes, there is a store setup component, but it’s geared toward conversions, not just “click here” tutorials. Michael walks through:

– Building a Shopify store that loads fast and looks trustworthy
– How to structure product pages for ShineOn/necklaces and similar offers
– Using apps and layouts that increase average order value and repeat purchases

If you’re a complete beginner, you’ll appreciate the step-by-step walk-through. If you’re already running a store, you’ll probably pick up several practical tweaks to boost conversions.

Finding and validating winning products

This is the heart of any ecom course, and it’s one of the strongest pieces of Ecom Profit Formula.

Michael covers:

– How to research designs and products that tap into passion niches and gift-driven emotions
– How to decide which ideas are worth testing (so you don’t blow your budget on random “cool” concepts)
– How to interpret early ad data and “micro signals” to decide whether to keep iterating or kill a product

Instead of just saying “spy on competitors,” he shows you how to think about markets, not just products. That’s extremely valuable if you want to build a brand rather than chase fads.

Ad strategy and the “algorithm method”

This is where Michael separates himself from a lot of other course creators.

He shares the ad strategy he used to hit nearly $100,000 revenue in a single day during Q4 – a method one of his peers originally thought “would never work” until he saw the numbers behind it. Michael calls this his algorithm method: a structured way to launch, feed, and scale ads so the platform’s algorithm finds you buyers faster and more cheaply over time.

You’ll learn:

– How to set up Facebook (and other) campaigns for ShineOn or POD products
– How to design creative that sells emotional products, not just “pretty designs”
– How to read the data and adjust bids, budgets, and audiences step by step
– How to scale without “burning out” the campaign or tanking your ROAS

A lot of real students say this module alone paid for the course once they implemented it correctly.

Platform walkthroughs and technical setup

Because ShineOn plays such a central role, he also gives:

– A complete walkthrough of setting up your ShineOn (or similar) account
– Uploading your first products and connecting everything to your store
– Operational tips on managing orders, customer service, and avoiding fulfillment issues

If you’ve ever felt intimidated by the tech stack, this training makes the setup much more approachable.

Real student feedback – what are people actually saying?

Beyond Michael’s own claims, several third-party reviewers and students have weighed in on Ecom Profit Formula.

From transparent course review blogs and YouTube breakdowns, the feedback trends in a few clear directions:

– Many consider it one of the strongest print-on-demand courses available, especially for ShineOn and jewelry sellers.
– Reviewers emphasize that Michael’s content is practical, not hype. They like that he shows his thinking process and backs tactics with numbers from real campaigns.
– Students have reported hitting their first $10k months and beyond using his ad structure and product research methods.
– Some note that the original price tag around the $1,000 mark is steep if you’re brand new, but most agree the value is there if you implement seriously.

The recurring theme: this is not a “magic button,” but if you’re willing to test, iterate and treat your store like a real business, his system can shortcut months (or years) of trial and error.

Who is Ecom Profit Formula best for?

This course is especially suited for:

– Shopify entrepreneurs who want to build or scale a print-on-demand business
– ShineOn sellers and jewelry store owners who need a proven Q4 and evergreen strategy
– Marketers and side hustlers who already run ads but struggle to make them profitable
– Students and beginners who want a structured, step-by-step roadmap instead of piecing together random YouTube videos

If you expect instant riches without testing or learning, this is not for you. If you’re ready to grind through iterations