Laura Palladino – Smart Social

Curriculum (Google Drive Proof)

If you’re tired of posting randomly on social media and crossing your fingers for likes and sales, Laura Palladino’s Smart Social is the kind of systemized, real-world course that can completely change how you approach content – and your revenue.

At TSCourses, we’ve analyzed this program in depth – from the instructor’s background to the full curriculum and real student feedback – so you can decide if Smart Social is the missing piece in your marketing strategy.

Who is Laura Palladino – and why listen to her?

Laura Palladino is not a “theory-only” social media guru. She’s the woman behind the organic content engine of BOOM by Cindy Joseph and Smart Marketer, brands led by well-known ecommerce marketer Ezra Firestone.

Her story is what makes this course especially compelling for entrepreneurs and marketers who didn’t come from a traditional marketing background. When Ezra hired her in 2015, Laura was working at Cracker Barrel and had zero formal training in digital marketing. Within a few years:

– She helped BOOM grow from a small ecommerce startup into a $125M brand.
– She led social campaigns like “The Women of the Pro-Age Revolution” that went viral and helped drive BOOM!’s growth from $3M to tens of millions in revenue.
– She now manages social content responsible for millions of dollars in annual revenue.

In other words: she has actually done the thing this course promises to teach you – taking a brand from scrappy to dominant using organic social content.

What is Smart Social exactly?

Smart Social is a 13-module, on-demand course that walks you through Laura’s complete 5-step I.C.O.S.A. Social Framework. This is the exact framework she uses in her day-to-day work to plan, create, publish, and optimize content that not only gets engagement, but translates into real sales and growth.

The course was updated for 2024, which is crucial in a world where social media strategies from just two years ago can already feel outdated. You’re not getting a dusty archive; you’re getting fresh sessions, updated examples, and relevant tactics that match today’s algorithms and platforms.

It includes:

– Strategy sessions where Laura breaks down the “why” behind the system
– How-to tutorials showing you “click-by-click” style implementation
– Q&A recordings from previous live cohorts, where real students ask practical questions
– A library of worksheets and fill-in-the-blank templates you can plug directly into your business

Who is this course for?

Smart Social is built for anyone who wants organic social to drive measurable growth, not just vanity metrics. It’s particularly powerful for:

– Entrepreneurs who are tired of guessing and want a repeatable content system
– Ecommerce founders and marketers who need social to feed their ads, emails, and funnels
– Social media managers who want to become true revenue-drivers (and justify higher fees or salaries)
– Agencies that want a real framework to offer clients instead of “posting for the sake of posting”
– Creators and info product sellers who rely on content to drive launches and evergreen sales

You do not need a marketing degree or previous pro experience. Laura’s own journey from hospitality to high-level marketing is proof that the system is buildable from the ground up if you’re willing to learn and execute.

Inside the 13-module curriculum

The exact module titles are proprietary to Smart Marketer, but based on the course page and Laura’s framework, here’s what you can realistically expect as you move through the 13 modules:

1. Foundation and mindset for profitable organic social
You start by understanding what social is really supposed to do for your business: not just grow followers, but fuel an entire marketing engine that supports paid ads, email marketing, and sales pages.

2. The I.C.O.S.A. Framework overview
Laura introduces the full 5-step system – how each part fits together, how campaigns move from idea to revenue, and why most business owners only ever implement one or two of these steps and then wonder why nothing works.

3. Brand voice and audience clarity
Before templates or posting schedules, Laura shows you how to define a clear voice and a crystal audience profile, so your content doesn’t feel generic or off-brand.

4. Content ideation and planning
This is where the “no more staring at a blank screen” magic kicks in. You learn how Laura turns customer stories, product features, and objections into endless content angles, and how she maps them into campaigns instead of random posts.

5. Building your social calendar and campaign architecture
Here you move from ideas to structure: weekly and monthly calendars, campaign timelines, and how to balance engagement, education, proof, and sales posts.

6. Creation workflows and templates
You get Laura’s process for producing content at scale: how to brief creatives, repurpose assets, and streamline creation so you’re not reinventing the wheel every week.

7. Publishing systems and platform best practices
This module digs into posting cadence, timing, platform-specific formats, and how to make sure your content doesn’t just get published, but actually gets seen.

8. Turning organic content into revenue
Laura explains how BOOM and Smart Marketer connect organic posts to measurable dollars – from traffic and email list growth to direct sales. This is the “bridge” most social media training completely ignores.

9. Data, measurement, and optimization
Instead of chasing likes, you learn which numbers matter, how to interpret them, and how to make decisions based on performance – so every campaign gets stronger than the last.

10. Building and managing a social team
If you’re a founder or manager, Laura shows you how she hires, trains, and manages social media talent, including roles, responsibilities, and communication.

11. Systems, SOPs, and scaling
Here you get the process side: checklists, repeatable workflows, and documentation so social isn’t chaos, even as you grow.

12. Troubleshooting and campaign rescue
What if your content flops? This module focuses on diagnosing problems and turning underperforming content around, instead of giving up after a week.

13. Advanced strategies and Q&A
The final modules typically stack on advanced tactics and feature Q&A recordings where Laura and her team answer questions from previous students – a goldmine of nuanced, real-life scenarios.

Real student feedback

The student feedback for Smart Social is consistently strong, especially from people who were overwhelmed or frustrated with social media before joining. One student, Jeremiah Allen, summed it up simply: “If you are struggling to figure out your social media, this is the course you want to take… my only regret is that I didn’t find it sooner.”

Common themes from reviews and comments include:

– Relief at finally having a clear, followable system instead of random tips
– Appreciation for Laura’s down-to-earth teaching style and real-life examples
– Tangible results: more engagement, more organized content, and in many cases, direct revenue increases attributed to campaigns built using the framework

Instead of just “feeling inspired,” students walk away with calendars, templates, and SOPs they can immediately plug into their business or clients’ accounts.

Why get Smart Social through TSCourses?

There are many places online where you can find marketing courses, but TSCourses is built specifically for entrepreneurs, marketers, and students who wan