Jordan O’Connor – Rank To Sell

Curriculum (Google Drive Proof)

“Jordan O’Connor – Rank To Sell” is an SEO course designed to help you generate more revenue from search, not just more traffic, by focusing on customer acquisition and business growth. It is a strong fit for founders, solo entrepreneurs, marketers, and SaaS/product builders who want a practical, modern SEO system that ties every action back to sales.​

What Rank To Sell teaches
Rank To Sell reframes SEO around “revenue-first” thinking: instead of chasing high-volume vanity keywords, you learn to target specific, often low-volume keywords that signal high buying intent and align with your core offer. The course walks you through how search engines work, which ranking factors actually matter, and how to structure your site so it is trusted and easy to crawl.​

You also learn a clear process for keyword research, including Jordan’s “keyword philosophy,” the anatomy of a great keyword, generating large keyword lists, bundling them into SEO hubs, and siphoning valuable ideas from competitors. This gives you a concrete, repeatable way to find topics that can realistically rank and convert for your business.​

Structure and key modules
The curriculum is organized into four main parts: Foundations, Research, Production, and Distribution.​

Foundations: SEO virtues, how search engines work, essential tools, the difference between ranking factors and trust signals, and setting up a site that is ready to rank.​

Research: keyword philosophy, great keyword anatomy, keyword generation, step‑by‑step keyword research, SEO hubs, keyword bundling, and competitor keyword siphoning.​

Production: human‑centric SEO, website and content structure, creating content that ranks and sells, and building a content calendar you can actually stick to.​

Distribution: building domain authority the right way, earning backlinks, integrating content marketing and SEO, audience building, and copywriting essentials so your content converts once it ranks.​

In total, you get around 20+ concise video lessons plus detailed walkthroughs and examples, designed to be implemented while you watch rather than consumed passively.​

Who this course is for
Rank To Sell is ideal for:

SaaS founders and indie hackers who want steady sign‑ups and MRR from SEO.​​

Service providers, consultants, and agencies who need inbound leads from organic search.​

Content creators and small business owners who are tired of generic SEO advice and want a focused, business‑oriented approach.​

Because the course is built by a solo founder who grew his own product (Closet Tools) largely through SEO, it resonates strongly with people building lean, bootstrapped businesses who need every piece of content to pull its weight.​​

Practical outcomes and value
By implementing Rank To Sell, learners can expect to build an SEO strategy that:

Targets keywords with clear purchase or signup intent instead of just traffic.​

Produces content that ranks consistently and is structured to convert readers into customers.​

Gradually builds domain authority and a durable organic acquisition channel rather than one‑off traffic spikes.​

For a platform like TSCourses – The Best Place to Learn Online Courses – Rank To Sell pairs naturally with courses on copywriting, funnel building, and analytics, giving entrepreneurs a complete stack: attract the right visitors via SEO, then convert them into long‑term customers with strong messaging and offers