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Julian Cole – Strategy Finishing School

Julian Cole – Strategy Finishing School
  • lastupdatedate-icon Last Updated: 02-13-2023
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If you’ve ever sat in a strategy meeting, nodded along, and then quietly panicked because you weren’t quite sure what “strategic lens” actually meant — you’re not alone. And if you’ve ever looked at job descriptions for strategists and thought, “I can do that… but I don’t know where to start,” then the Strategy Finishing School by Julian Cole might be exactly what you’ve been waiting for.

But here’s the twist: this isn’t just another online course. It’s more like a backstage pass to the world of top-tier brand strategy, taught by someone who’s sat in the war rooms of Apple, Facebook, Disney, and Coca-Cola. And now, thanks to TSCourses, you can access the full Strategy Finishing School at the lowest price in the market, with instant delivery, no account hassles, and a solid 15-day satisfaction guarantee. Let’s dive in.

Julian Cole isn’t just another strategy coach. He’s spent years as a strategy consultant and Head of Comms Planning at major agencies like BBDO and BBH in New York. He’s worked on award-winning campaigns for PlayStation, Pepsi, Google, and Bacardi. In other words, he’s not teaching theory — he’s teaching what actually works in the real world.

What makes the Strategy Finishing School different is that it’s built for people who are already in the game — creatives, account managers, media planners, social media specialists, designers — who want to transition into strategy or level up fast. It’s not about abstract frameworks that sound smart in a presentation but fall apart in practice. It’s about giving you the tools, templates, and confidence to walk into any room and own the strategy conversation.

The core of the course is the BIG-T Strategist model, which breaks down the skills needed at three levels: Strategist, Strategy Director, and Head of Strategy. This isn’t a random collection of videos — it’s a structured 12-module, 80-lesson journey that takes you from “What is strategy?” to “How do I lead a strategy function?”

You start with Strategy Fundamentals — the kind of stuff that should be taught in every agency but rarely is. Things like how to respond to a client brief, how to write a strategy that actually guides creative work, and how to structure a strategy deck so it’s clear, compelling, and actionable. These are the basics that most people are expected to figure out on their own, and they’re exactly where imposter syndrome creeps in.

From there, the course expands into Brand Strategy & Briefing, where you learn how to build brand frameworks, define brand architecture, and write creative briefs that actually inspire great work. Then comes Communications Planning — how to design a campaign ecosystem, develop a comms framework, and use the “Idea Formula” to connect insight to execution.

What’s especially valuable is how practical it is. You don’t just watch videos and move on. You get templates, worksheets, and exercises that you can use on real projects. There’s a “Strategy on a Page” framework, a portfolio template, and even a step-by-step guide to writing a short, sharp strategy. These aren’t just nice-to-haves — they’re the kind of documents that can save you hours of work and make you look like a pro from day one.

One of the most underrated parts of the course is the Career Planning section. It’s not just about skills — it’s about how to actually get a strategy job, whether internally or externally. There’s guidance on internal promotions, how to land your first strategy role, and how to build a strategy portfolio that stands out. For anyone looking to make the jump from creative, account, or media into strategy, this alone is worth the investment.

Now, let’s talk about what real people are saying. Students who’ve gone through the Strategy Finishing School consistently mention how it transformed their confidence. Many describe going from feeling like an imposter to walking into meetings knowing exactly what to say and how to structure their thinking. Junior strategists say it gave them a clear roadmap; mid-level strategists say it filled the gaps in their knowledge and helped them think more like a director; and those transitioning from other disciplines say it finally gave them the language and tools to speak strategy fluently.

A common theme in feedback is how the course changed the way they approach client briefs. Instead of reacting to what’s given, they now know how to interrogate the brief, ask the right questions, and shape the conversation from the start. That shift — from executor to strategic partner — is exactly what agencies and brands are looking for.

Another thing that stands out is the community. The Strategy Finishing School isn’t just a course — it’s a private network of strategists from around the world. You get access to a live Facebook group where you can ask questions, share work, and get feedback from peers and sometimes even Julian himself. For freelancers and in-house strategists, this kind of support is invaluable. It’s like having a global strategy team on speed dial.

Now, let’s be honest: the official price of the Strategy Finishing School is a significant investment. But here’s where TSCourses comes in. We’ve made it our mission to bring the best strategy education to as many people as possible, without the usual price tag. That’s why we’re offering the full Strategy Finishing School — all 12 modules, 80+ lessons, templates, and frameworks — at the cheapest price in the market.

Once you pay, you get instant access via a high-speed Google Drive link. No waiting, no account verification, no risk of being blocked. You download, you start learning, and you start applying. And if for any reason it’s not what you expected, you’ve got 15 days to decide. No questions, no hassle.

This is especially powerful if you’re in a time crunch. Maybe you’ve just landed a strategy role and need to upskill fast. Maybe you’re freelancing and want to charge more because you can deliver more value. Or maybe you’re in a creative or account role and know that strategy is the next step, but you’re not sure how to get there. The Strategy Finishing School gives you that roadmap — and TSCourses makes it accessible.

What’s also impressive is how the course evolves. Julian doesn’t just record a set of videos and forget about them. There are new lessons added regularly, fresh frameworks, and ongoing updates based on what’s happening in the industry. That means when you buy, you’re not just getting a static course — you’re getting a living, growing resource that stays relevant.

For entrepreneurs, marketers, and brand builders outside of agencies, the value is just as strong. The skills taught — how to define a brand strategy, how to structure a communications plan, how to write a compelling brief — are universal. Whether you’re launching a product, building a personal brand, or leading a marketing team, these are the tools that help you think bigger and execute smarter.

So who is this course really for? If you’re a creative who wants to move into strategy, this is your shortcut. If you’re an account manager tired of being the middleman and ready to own the strategy, this is your playbook. If you’re a media or social planner who wants to add more value and charge more, this is your leverage. If you’re a freelancer who wants to position yourself as a strategic partner, not just a doer, this is your edge.

And if you’re someone who’s been in strategy for a few years but feels like there are gaps in your knowledge — especially if you came into strategy from another discipline — this is the missing piece that ties it all together.

The Strategy Finishing School by Julian Cole isn’t just about learning strategy. It’s about becoming the kind of strategist that agencies fight over, that clients trust, and that creative teams rely on. It’s about going from “I think this might work” to “Here’s why this will work, and here’s exactly how we execute it.”

If you’ve been waiting for the right time to invest in your strategic skills, that time is now. With TSCourses, you get the full Strategy Finishing School at the best price, with instant access, and zero risk. You’re not just buying a course — you’re buying a career upgrade.

Ready to stop guessing and start leading with strategy? The tools, the frameworks, and the confidence are waiting. All you need to do is take the next step.

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