Jon Loomer – Custom Event Mastery

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If you run Meta (Facebook and Instagram) ads and you’re still optimizing for basic metrics like link clicks or generic “View Content” events, you’re leaving money, data, and control on the table. Jon Loomer’s “Custom Event Mastery” is the course built specifically to fix that problem — and it’s one of the few trainings that goes deep into real-world, advanced custom event setups for serious advertisers.

In this review, I’ll break down who Jon Loomer is, what “Custom Event Mastery” actually teaches, what real students say about his trainings, and why getting this course via TSCourses is a smart shortcut if you care about both performance and price.

Who is Jon Loomer – and why does his name matter?

If you’ve been in the Meta ads world for more than a few months, you’ve probably bumped into Jon Loomer’s content.

He’s not a “shiny object” guru. He built his reputation by obsessing over one thing: advanced Facebook and Instagram advertising.

For years, he has:

– Published 100+ in-depth blog posts a year focused purely on Meta ads strategy and experimentation.
– Shared highly technical guides on pixel implementation, Google Tag Manager, and custom events.
– Run his own campaigns and openly documented what works and what fails in the real world.

Jon is also known for staying ahead of platform changes. When most marketers were still arguing about “interest targeting vs broad,” he was already building custom events like 3-minute engaged sessions, scroll-depth events, and combo events that fire only when multiple actions happen on-site (time on page + scroll + internal click).

That “in the trenches” approach is exactly what you get inside Custom Event Mastery.

What is “Custom Event Mastery” exactly?

Custom Event Mastery is Jon Loomer’s complete training dedicated to one topic: mastering custom events for Meta ads reporting, optimization, and targeting.

The course is structured as a full training with 24 lessons that take you from beginner to advanced. Jon explicitly positions it as a step-by-step system to help you:

– Understand what custom events are and when to use them instead of standard events.
– Build custom events using tools like Google Tag Manager and the Meta pixel.
– Turn those events into smarter optimization, richer reporting, and higher-quality audiences.

Think of it as upgrading from “Meta guesses what matters” to “you tell Meta exactly which behaviors are valuable in your funnel.”

Inside the curriculum: what you actually learn

While Jon doesn’t give away every lesson title publicly, we can piece together the core curriculum from his public writing and the training description.

Here’s what the course focuses on:

1. Foundations of custom events

You start with the fundamentals:

– What custom events really are: actions on your website that don’t fit into Meta’s predefined standard events (like Purchase, Lead, CompleteRegistration, etc.), but still matter for your business.
– Why they’re a game changer: instead of optimizing for soft metrics like link clicks or generic traffic, you can optimize for “real” engagement and intent-driven behaviors.
– When to use custom vs standard events: for example, when your goal is deep content consumption, product discovery, or platform engagement, not just raw leads.

If you’ve ever felt that your “good CTR” campaigns still bring low-quality visitors, this foundation alone can flip how you think about optimization.

2. Technical implementation with confidence

One of the biggest fears marketers have is “breaking” the pixel or messing up tracking. Jon tackles that by walking you through:

– How to use Google Tag Manager to fire custom events based on specific behaviors.
– How to define triggers such as:
– Time on page (e.g., 1 minute, 3 minutes)
– Scroll depth (50%, 75%)
– Button clicks (e.g., Add to Wishlist, Download PDF, Start Quiz)
– Media engagement (e.g., video watched, podcast player engaged)
– Chatbot clicks or interactive tools
– How to name and structure events so your setup stays clean and scalable.

He doesn’t just talk high-level. He shows real examples from his own site and Ads Manager, so you can see events firing live and learn to debug.

3. Building “quality traffic” and “deep engagement” events

This is where the course becomes especially valuable for content-driven businesses, educators, coaches, SaaS, and info-product entrepreneurs.

Jon demonstrates how to build what he calls “quality traffic” events — not just people who land on a page, but visitors who:

– Spend at least X minutes on a page
– Scroll at least halfway down
– Click on an internal link

You learn how to combine multiple actions into a single “combo event” that only fires when a user checks all the boxes. That means you can finally tell Meta:

“Don’t just give me cheap clicks. Give me people who actually read, scroll, and explore.”

4. Using custom events for optimization

Once events are firing, the next step is using them inside Meta Ads Manager. Jon goes deep into:

– Setting custom events as your conversion objective, instead of weaker goals like link clicks or landing page views.
– Choosing the right attribution windows (he often recommends 1-day click for these kinds of events).
– Scaling campaigns while still optimizing for engaged, high-intent behaviors.

This is critical for advertisers who:

– Run content-first funnels where “readers” become buyers later.
– Sell high-ticket offers where the sales cycle is longer.
– Want to warm up cold audiences with deep education before asking for the sale.

5. Using custom events for reporting

Custom events aren’t just for optimization — they’re a reporting superpower.

Jon shows you how to:

– Add custom event columns to your Ads Manager reports.
– Compare campaigns not just on purchases and leads, but on meaningful engagement.
– Diagnose why a campaign isn’t converting: Is traffic low-quality? Are people bouncing? Are they consuming content but not clicking offers?

This added layer of reporting helps you avoid misleading conclusions like “this ad is bad” when the reality is “this ad brings amazing readers, but your offer page is weak.”

6. Building powerful custom audiences

Finally, Jon covers something most courses barely mention: using custom events to build smarter audiences.

Instead of targeting all website visitors, you’ll be able to:

– Create custom audiences of people who watched a video on your site.
– Target users who scrolled 50% or more of a key sales page.
– Retarget engaged blog readers who clicked internal links.
– Segment visitors who showed high purchase intent but didn’t buy.

You can then:

– Build retargeting sequences that speak differently to “skim readers” vs “deep readers.”
– Feed these high-quality audiences into Advantage+ or lookalike setups to help Meta find more of your best people.

Who is this course really for?

Based on the curriculum and Jon’s teaching style, Custom Event Mastery is ideal for:

– Performance-focused Facebook/Instagram advertisers who feel capped with standard events.
– Agency owners who want a technical edge to justify higher retainers and better results.
– Entrepreneurs and course creators who drive sales through long-form content, webinars, or multi-step funnels.
– E-commerce brands where micro-actions (wishlist, video view, size guide clicks) are leading indicators of purchase.
– Marketers using content marketing or SEO and want to align Meta traffic with “quality traffic,” not just volume.

If all you do is boost posts and check likes, this is overkill. If you live in Ads Manager and care about ROAS, cost per quality visit, and long-term customer value, this is your lane.

Real student feedback on Jon Loomer’s trainings

While specific public reviews for Custom Event Mastery are limited, there is consistent feedback across Jon’s broader training ecosystem and community that applies directly to this course:

– His teaching is detailed and practical, not fluff. Students praise how he breaks down complex tracking concepts so non-developers can implement them.
– Advanced marketers use his content to “stay current and at the cutting edge” of Meta ads, especially with tracking, attribution, and optimization.
– Many agency owners and consultants credit his trainings for giving them ideas, scripts, and frameworks they then implement with clients to generate measurable improvements.

If you’re tired of courses that brush past the hard parts, Jon’s reputation is almost the opposite: he leans into the hard parts — events, tags, triggers, audiences — and makes them usable.

Why get this course via TSCourses?

Now, let’s talk about how TSCourses fits into this.

Our brand promise is simple: TSCourses – The Best Place to Learn Online Courses.

When you get Jon Loomer – Custom Event Mastery through TSCourses, you’re not just buying a powerful Meta ads training. You’re also getting:

– The cheapest price in the market
We are committed to offering this course at the lowest price you’ll find. That means you can access high-level, advanced training that normally costs significantly more, without the premium price tag eating into your ad budget.

– Instant delivery via Google Drive
Right after payment, you receive an instant Google Drive link. No waiting. No complicated logins. You can start learning — and implementing — in minutes, not days.

– High-speed download, no account blocking
You get fast, smooth access to the full course content. No risk of your account being throttled, paused, or blocked mid-way through your learning.

– 15-day satisfaction guarantee
Take a full two weeks to go through the material. If you feel the course doesn’t match your expectations, reach out — your satisfaction is protected.

For performance marketers, time is money. Getting immediate access to battle-tested strategies, at a fraction of the normal cost, with zero friction – that’s exactly what TSCourses is designed to deliver.

The angle that matters: you’re buying leverage, not just lessons

Here’s the real reason Custom Event Mastery is worth serious attention.

Meta has moved further and further toward automation and broad targeting. Many advertisers feel like they’ve lost control.

Custom events are how you take a big chunk of that control back.

You may not be able to fully “outsmart” the algorithm, but you can:

– Redefine what you tell Meta to optimize for.
– Redefine what “success” looks like in your reporting.
– Redefine who you retarget and how.

Instead of playing the same game as every other advertiser (clicks, traffic, purchases, leads), you’ll be playing a more nuanced game: engaged readers, quality sessions, deep interaction, high-intent behaviors.

That’s leverage.

And when you apply that leverage across your funnels, your content, your offers, and your audiences, you can:

– Increase the percentage of traffic that actually converts later.
– Spend less on junk clicks and more on people who behave like your best customers.
– Make better decisions, faster, because your reporting reflects reality — not vanity.

If you’re serious about Meta ads, this is not “nice to have.” It’s the difference between treating Ads Manager like a black box versus a precision instrument.

Should you get Jon Loomer – Custom Event Mastery?

If you’re:

– An entrepreneur investing real money into Meta ads…
– A marketer responsible for ROAS, CPL, or long-term LTV…
– An agency owner who wants a technical edge to serve more sophisticated clients…

Then yes — this course belongs in your toolkit.

And if you want that toolkit at the lowest possible cost, with instant, reliable access and a safety net, then TSCourses is the smartest way to get it.

Here’s your next step:

Secure your copy of “Jon Loomer – Custom Event Mastery” from TSCourses today.

Install the lessons into your own tracking setup. Build your first quality traffic event. Add it as a column in Ads Manager. Watch how differently your campaigns look when you finally see what your visitors are actually doing — and start optimizing for it.

You don’t need more traffic. You need better data and better control.

Custom Event Mastery gives you both.
TSCourses gets it into your hands faster, cheaper, and with zero hassle.

Take advantage of our best-price guarantee and instant Google Drive delivery now, and turn your Meta ads from guesswork into engineered performance.