James Van Elswyk – Nothing But Natives

Curriculum (Google Drive Proof)

If you’ve been watching the explosion of native ads and wondering how top affiliates and media buyers seem to print money with Outbrain, Taboola, Revcontent and more, James Van Elswyk’s “Nothing But Natives” is one of those rare courses that doesn’t just show you buttons to click – it teaches you how to think like a real native ads operator.

And that’s exactly why it has become a go‑to resource for serious affiliates, media buyers, and performance marketers who want to escape the volatility of Facebook and Google, and tap into more stable, scalable native traffic.

Who is James Van Elswyk – and why listen to him?

James isn’t a “theory” guy. He’s the founder of multiple performance marketing businesses like Purple Leads, Purple Ad Lab and Geek Out Education, and he’s widely known in the industry as a media buyer who lives and breathes native ads. He’s been featured by platforms like Outbrain as an expert on affiliate and native strategy, and he’s built his reputation by turning one‑man affiliate operations into multi‑business ecosystems.

He is “Native all day” – because after getting burned by platforms like Facebook, he went all‑in on native ads and never looked back. What sets him apart is his insistence on fundamentals: strong copy, emotional angles, and data‑driven decisions, rather than “hack chasing.” He’s also deeply involved in education, even funding a school to teach underprivileged students high‑value digital skills such as media buying, which speaks volumes about how seriously he takes training and mentorship.

What is “Nothing But Natives” really about?

As the name suggests, this course is laser‑focused on one thing: helping you become effective and profitable with native ads as fast as possible – without blowing your budget on rookie mistakes.

While modules can vary by version, students consistently mention that the curriculum covers the entire native ad lifecycle:

• Fundamentals of native platforms
James breaks down the realities of native ad traffic on major networks like Taboola, Outbrain, Revcontent and others. You learn how these platforms really work, what separates them from paid social, and what type of offers, funnels and angles win.

• Offer selection and funnel strategy
Instead of just telling you to “pick a good offer,” he walks through what makes an offer native‑friendly: payout levels, verticals that suit native audiences, how to balance EPC, CPA, and testing budgets, and how to build pre‑sell pages and advertorials that warm up cold traffic.

• Copywriting and angles
James is adamant that learning to convert with words, images and emotion beats obsessing over bid tweaking. He spends significant time on angles, hooks, headlines, and storytelling advertorials that feel like content, not ads – the real edge in native. You’ll see breakdowns of real creatives, why they work, and how to “swipe ethically” without copying.

• Creative strategy and spy tools
Students report in‑depth coverage of how to research your competition, how to use native ad spy tools, and how to reverse‑engineer profitable funnels. More importantly, he shows you how to interpret what you see so that you create better, not just similar, ads.

• Campaign setup step‑by‑step
The course walks you through real campaign builds: tracking, pixel setup, placements, whitelists/blacklists, device and geo strategies, and how to structure tests so you’re buying data intentionally instead of gambling.

• Optimization, scaling and killing
One of James’s consistent teachings is “buy data to make decisions.” He shows you when to cut, when to let a campaign breathe, how many conversions to wait for before making calls, and how to ruthlessly blacklist losers while protecting your winners – crucial on native, where many placements start badly before turning profitable.

• Compliance and whitehat strategies
James is a vocal advocate for building long‑term, whitehat campaigns. Expect guidance on avoiding deceptive tactics, keeping offers and funnels compliant, and choosing the right networks and verticals to stay safe while still making strong margins.

Real student feedback: what people actually say

Digging through community discussions, private groups and interview mentions, a few themes come up again and again from people who’ve taken “Nothing But Natives” or been coached by James:

1. Extremely practical and “over the shoulder”
Students love that the course isn’t just concepts – James shows real accounts, real numbers, and real optimization decisions. Many say this was the first time native “clicked” for them because they could see genuine decision‑making, not cherry‑picked screenshots.

2. Honest about budget and expectations
Unlike some courses that promise overnight profits with $20/day, James is very transparent about the budget needed to test properly on native. He explains how to choose offers with the right payout range so you can buy enough data without going broke. Users say this alone saved them thousands in wasted spend.

3. Clear focus on fundamentals, not gimmicks
People who struggled hopping from trick to trick on Facebook find his approach refreshing: angles, research, copy and data discipline first; platform tricks second. Many students credit this mindset shift with improving not only their native campaigns but their overall marketing skills.

4. Best suited for serious beginners and intermediate buyers
This isn’t a “how to use the internet” course. It’s accessible to beginners with some basic marketing knowledge, but it shines if you already understand affiliate marketing or ecom and now want to master a new traffic source. Intermediate media buyers frequently call it one of the most complete introductions to profitable natives.

5. Some implementation effort required
A recurring comment: the course gives you the blueprint, but you still need to execute, test, and iterate. There’s no “copy this exact campaign and get rich” nonsense. If you want a push‑button system, this is not for you. If you want a realistic, battle‑tested framework, students say it delivers.

Who is this course best for?

“James Van Elswyk – Nothing But Natives” is a smart investment if you are:

• An affiliate marketer tired of unstable Facebook/Google traffic and bans, and ready to build more resilient campaigns.
• An ecommerce brand owner or marketer looking to scale with native advertorials and content‑driven funnels.
• A media buyer who wants to level up with a new traffic source and learn from someone who lives in the native space daily.
• A freelancer or aspiring media buyer who wants a high‑value, high‑income skill that doesn’t require a degree but does require discipline and critical thinking.

If you’re completely new to digital marketing and have zero understanding of funnels, traffic or offers, you may need some foundational training first. But if you understand the basics and are ready to specialize, this course can compress months (or years) of trial and error into a structured learning path.

Why get it from TSCourses?

The course itself is strong. Pair it with TSCourses and the value becomes very hard to beat:

• The best price in the market
TSCourses is committed to offering “James Van Elswyk – Nothing But Natives” at the cheapest price you’ll find, making a premium training accessible even if you’re starting on a tight budget.

• Instant access via Google Drive
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