Holly Starks – Marc Zwygart – SEO Authority Course 2020
- Last Updated: 03-20-2020
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If you’re serious about dominating Google in competitive niches – especially with aggressive, scalable strategies – Holly Starks and Marc Zwygart’s SEO Authority Course 2020 is one of those underground trainings that quietly changed how many black hat and advanced SEOs build authority and leads.
And through TSCourses – The Best Place to Learn Online Courses – you can get this premium system at the cheapest price in the market, with instant Google Drive access and a 15‑day satisfaction guarantee, so you can test everything risk‑free.
Let’s break down why this course is still relevant, what you really learn inside, who Holly and Marc are, and whether it fits your level and business model.
Who are Holly Starks and Marc Zwygart?
Holly Starks is widely known in the SEO community for her aggressive, results‑first approach: mass page builds, GMB domination, YouTube ranking, automated systems and creative “grey/black hat” tactics that still manage to deliver real traffic and leads for clients and affiliate projects.
She has:
– Built a reputation in private SEO groups and masterminds for ranking in crazy niches using unconventional methods.
– Released multiple advanced trainings around GMB, video SEO, and large‑scale campaigns.
– Worked heavily with local clients, lead generation, and affiliate projects where speed and results matter more than playing it 100% “white hat.”
Marc Zwygart complements her perfectly. He’s an SEO and marketing strategist who focuses on authority, publishing, positioning, and turning SEO tactics into client revenue. His content often covers:
– Authority building as a strategic asset (link authority, off‑page authority, E‑A‑T style positioning).
– Using publishing platforms (including ebooks and authority sites) to create powerful dofollow backlinks and brand credibility.
– Turning technical SEO into sellable client packages with recurring retainers.
Together, Holly and Marc bring the “in‑the‑trenches” black hat execution plus the strategic, client‑facing authority building approach. SEO Authority Course 2020 is a fusion of both.
What exactly is the SEO Authority Course 2020?
The original launch in 2020 positioned this as “Holly’s Authority Course” and “one of the number one SEO/marketing trends in 2020” – and for good reason. The core idea is deceptively simple:
Use existing powerful platforms and content (especially YouTube and authority sites) to generate:
– Super high authority backlinks (DR 80–95+ from major domains like Google, Apple, etc.)
– Fast‑indexing tier‑2 links for natural backlink amplification
– Highly targeted leads in almost any niche with minimal content creation
Marc mentions in the preview that:
– He closed two real business clients in a single week using this exact system.
– It costs roughly $12/month in tools to run but can support multiple businesses or niches.
– He landed clients paying four figures per month for implementing this process, not just “ranking a couple of keywords.”
So this is not just an “SEO theory” course. It’s a practical authority‑building and client‑revenue system.
Core curriculum: what you learn inside
Because the course was originally sold to a tight SEO crowd, you won’t find a glossy sales page with a long bullet‑point syllabus. But from Marc’s preview, student descriptions, and stores that resell the course, we can reconstruct the key parts of the curriculum.
1. Understanding modern SEO authority
You start with a clear breakdown of what “authority” really means today:
– Link authority
– Off‑page authority
– Publishing authority (being “seen” as an expert in your niche)
– How Google’s algorithm evolution changed what works and what doesn’t
This is important because the entire course is built around aligning with what Google actually rewards now – not outdated tactics.
2. Building super high authority backlinks
A central pillar of the training is a repeatable process to get:
– High DR (domain rating) dofollow backlinks from massive, trusted platforms.
– Contextual links (not just naked URLs) where you control the anchor text.
– Links from domains like Google, Apple, and other huge brands via specific methods Holly and Marc reveal.
The promise here is big:
– You can build DR 90‑plus links with just a couple of hours of work.
– The links naturally attract tier‑2 backlinks on their own (which the course shows how to amplify further).
– You can use these links for local, affiliate, lead gen, ecom, and even fake or rented GMB assets.
3. Authority via content and publishing
Another core component of SEO Authority is using content and publishing strategically, not just blogging randomly.
You learn:
– How to leverage existing YouTube videos to generate traffic and links without creating all the content yourself.
– How to repurpose and reposition content across platforms to appear as an “authority” quickly.
– How to use ebooks and publishing (from Marc’s “SEO Author‑ity” framework) to:
– Get dofollow backlinks from major platforms like Amazon.
– Create an author profile and build perceived expertise.
– Generate organic backlinks from other sites citing your content.
Holly then shows her method for actually ranking those ebooks and content assets on Google to multiply the authority effect.
4. The exact process and tools (step‑by‑step tutorials)
Holly and Marc walk through roughly two and a half hours of over‑the‑shoulder videos. Inside, you see:
– The specific service or tool stack that costs around $12/month.
– How to configure it to:
– Scrape, manipulate, or repurpose content safely.
– Push content and links to the authority platforms.
– Automate parts of the process to scale across niches.
– How to build and structure your backlink campaigns so that:
– Your main properties stay safer.
– You get fast movement in rankings.
– You can plug in any niche quickly (local, affiliate, lead gen, etc.).
It’s very much a do‑this‑click‑here‑set‑this‑up style training rather than a purely conceptual one.
5. Monetizing with clients and lead generation
Marc puts special emphasis on turning this system into real revenue:
– How to package “authority building” as a sellable client service.
– How to present it so local and mid‑size businesses immediately understand the value (and why they should pay four figures per month).
– How to structure offers that include:
– Authority backlinks
– Publishing/PR‑style exposure
– Lead generation tied to the campaigns
For lead gen and affiliate marketers, there’s also a focus on:
– Using these authority setups to create long‑term assets in a niche.
– Generating leads directly from the authority properties, not just ranking a site.
6. Holly’s advanced optimization secrets
Finally, Holly shares several of her “hidden” methods, including:
– Unknown optimization tips for ranking ebooks and authority content on Google.
– Her way of using these published assets to support GMB listings and local SEO.
– How to turn authority platforms into traffic sources in their own right — not just link sources.
Real student feedback and community sentiment
Because this course never became a mainstream “mass market” product, feedback mainly lives inside private groups, Skype chats, and reseller descriptions. The overall sentiment from people who bought it and used it seriously looks like this:
What students love:
– Real‑world strategy: Many report landing new clients or upselling existing clients by offering “authority campaigns” based on this method.
– High ROI versus cost: A small monthly tool investment against four‑figure client retainers is a huge perceived win.
– Works across niches: People used it successfully in local service niches, affiliate verticals, and generic lead gen funnels.
– Clear, practical teaching: Holly and Marc show the process on screen, not just talk about theory.
Common caveats:
– Not for absolute beginners: If you don’t understand basic SEO concepts (anchors, tiers, DR, indexing, etc.), it can feel advanced.
– Requires implementation: This is not a push‑button trick; you must set things up, test, and iterate.
– Aggressive tactics: Some methods lean into grey/black hat territory. For some, that’s a feature; for very risk‑averse brands, it’s a drawback.
Who is this course best for?
This is an especially strong fit if you are:
– A local SEO or agency owner who wants a concrete “authority package” to sell at premium retainers.
– A lead gen or affiliate marketer who wants scalable strategies beyond basic on‑page SEO.
– An intermediate to advanced SEO who understands fundamentals and wants new leverage points with high‑authority platforms.
– A freelancer looking to differentiate your services with something more advanced than typical “link building.”
It may not be ideal if:
– You’re a total beginner who has never ranked a site, built a link, or used an SEO tool before.
– You’re strictly white‑hat and unwilling to use aggressive or unconventional tactics.
– You’re expecting a huge 40‑hour step‑by‑step “from zero” SEO course. This is more of a focused, high‑impact strategy training.
Why get it through TSCourses?
Here’s where you gain a real advantage.
TSCourses positions itself as The Best Place to Learn Online Courses— and for this course specifically, that matters because:
– You get the cheapest price in the market: Instead of paying the original premium ticket, you lock in the lowest cost you’ll find, while still getting the complete training.
– Instant delivery via Google Drive: No waiting for login approvals, no fighting with buggy course platforms. The moment yo
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