Fred Lam – FB Leads Formula 2019

If you run any kind of online business in 2025, you already know one brutal truth: without a steady stream of qualified leads, nothing else matters. Great offer, beautiful funnel, killer product – all dead in the water if you can’t turn cold Facebook traffic into warm, ready-to-buy leads.

That’s exactly the gap Fred Lam’s “FB Leads Formula 2019” set out to solve: a practical, step‑by‑step system to turn Facebook Ads into a predictable lead machine for entrepreneurs, ecom owners, coaches, and marketers.

In this review, we’ll look at who Fred Lam really is, what you actually get inside FB Leads Formula, what real students are saying, and how you can access this course through TSCourses at the lowest price on the market with instant delivery.

Who is Fred Lam – and can you trust him with your ad dollars?

Fred Lam is best known in the online business space as a paid traffic and eCommerce guy. He started out running paid ads for other businesses, mastering Google Ads first and then becoming highly skilled with Facebook Ads, which is the backbone of this FB Leads Formula training. Over the years he has launched multiple online education products, including Zero Up and iPro Academy, and built several multi‑million‑dollar businesses in eCommerce and digital marketing.

Independent reviewers often describe him as a genuine practitioner who really understands paid advertising and traffic, especially when it comes to cold traffic and converting it into buyers. They also point out that his branding can sometimes feel “too easy” or overly optimistic, which has created unrealistic expectations for some beginners. Still, when people actually go through his material, many agree his courses deliver solid, actionable value, particularly around advertising, funnels, and scaling.

The key takeaway: Fred’s edge is not fluffy “mindset” talk but practical, ad‑driven strategies – how to structure campaigns, interpret data, and scale what works. That’s exactly what you want if you’re serious about generating leads from Facebook.

What is FB Leads Formula 2019 really about?

Unlike his broader eCommerce courses, FB Leads Formula 2019 is more focused: it’s about using Facebook Ads specifically to generate leads – not just store sales. That makes it a great fit if you are:

– Building an email list for an eCommerce brand
– Selling coaching, consulting, or high‑ticket services
– Running a local business and need leads (appointments, inquiries, bookings)
– Promoting digital products, webinars, or membership sites

The core promise of the program is simple: give you a plug‑and‑play system to go from “no idea how to run FB ads” to having a functioning, scalable lead generation campaign that brings in new prospects daily.

While every module name and lesson title isn’t publicly listed, here’s what you can realistically expect from the curriculum based on Fred’s teaching style and what students frequently report:

1. Foundations of Facebook Lead Generation
Fred starts by walking you through how Facebook’s advertising ecosystem really works from a lead generation perspective: campaign objectives, pixel setup, custom conversions, and the difference between traffic, conversion, and lead‑form campaigns. This is critical because many business owners throw money at the wrong objectives and then blame “Facebook” when it’s really a strategy problem.

2. Crafting Irresistible Lead Magnets
You can’t build a powerful lead engine if your lead magnet is weak. FB Leads Formula spends time on offer creation: what makes someone stop scrolling, click, and willingly give you their email or phone number. For ecom owners that might be discounts, quizzes, or freebies; for coaches it could be audits, checklists, or webinars. Fred helps you align the magnet with the type of lead and lifetime value you want.

3. Funnel Structure and Landing Page Blueprint
One of Fred’s strengths is connecting ads to funnels. He shows how to build simple but effective landing pages for your lead magnets, how to structure the copy, where to place your opt‑in forms, and how to track everything. You’re not just buying “how to run an ad” – you’re learning the entire journey from impression to subscriber.

4. Ad Creative and Targeting Strategies
This is the part most entrepreneurs are stuck on. In FB Leads Formula, Fred breaks down:

– How to write ad copy that speaks directly to pain points and desired outcomes
– How to use images and videos to stand out in crowded newsfeeds
– How to leverage interest targeting, lookalike audiences, and retargeting for leads
– How to test multiple creatives without blowing your budget

Because Fred has run a massive amount of paid traffic, his frameworks are very practical: you get proven ad angles, structures, and testing sequences you can model instead of guessing.

5. Optimization, Scaling, and Troubleshooting
A lot of “FB ad courses” stop once the ads are live. FB Leads Formula goes further into:

– How to interpret key metrics (CPL, CTR, CPM, conversion rate)
– When to kill, tweak, or scale an ad set
– How to gradually scale spend without breaking your cost per lead
– What to do when your campaigns fatigue or performance drops

This is the part that separates dabblers from serious marketers. If you want to turn Facebook into a reliable lead engine, you must know how to diagnose and fix issues. This is where Fred’s “traffic guru” reputation is most visible.

6. Follow‑Up and Monetization Strategies
A lead is useless if they just sit on your list. Fred usually integrates email sequences and backend monetization strategies into his training, so you learn how to turn those leads into buyers: welcome sequences, low‑ticket tripwires, webinar flows, and more. The result: you’re not just buying “cheap clicks,” you’re building assets.

Real student feedback – what people like and what to watch out for

Across Fred Lam’s programs, a few consistent themes show up in student feedback:

What students tend to love:

– Clear, step‑by‑step structure: Beginners appreciate that his lessons are broken down into digestible steps. Many who were overwhelmed with Facebook Ads say they finally “got it” after seeing his campaign walkthroughs.
– Real‑world, ad‑driven thinking: Unlike some theory‑heavy training, Fred spends a lot of time showing actual campaign structures and decision‑making – where to click, what to watch, how to adjust.
– Great for beginners and intermediates: If you’re new or have only boosted posts, FB Leads Formula can shortcut months of trial and error and save you serious money you’d waste guessing.
– Focus on paid traffic: Many students like that he doesn’t sugarcoat the need to invest in paid ads. He treats Facebook traffic like a serious growth channel, not a side hustle gimmick.

Common criticisms and caveats:

– Can feel “hyped” if you expect easy riches: Some people complain when they realize running profitable lead campaigns requires testing, budget, and patience. Fred’s marketing is bold, so if you expect instant overnight success, you may feel disappointed.
– Content is more tactical than strategic for advanced pros: If you’re already a seasoned media buyer managing large budgets, you might find parts of the training basic and better suited to those still mastering the fundamentals.
– Upsells in his ecosystem: Fred has multiple courses and software tools. Some students feel there’s a consistent push deeper into his ecosystem. Going in with clear expectations helps here.

Overall, the predominant sentiment from those who actually complete the training is that FB Leads Formula gives them a real, usable framework to generate leads – but it still requires serious implementation and ad spend to work.

Why FB Leads Formula 2019 is still relevant today

You might be wondering: “But this is from 2019. Is it outdated?”

Facebook’s interface changes. Buttons move. But the underlying principles that mattered in 2019 still drive results today:

– Understanding audience psychology and crafting offers
– Connecting the right campaign objective with the right funnel
– Testing creatives systematically
– Tracking, optimizing, and scaling based on data

Those fundamentals don’t “expire.” In fact, many 2025‑era Facebook media buyers still use workflows that look very similar to what Fred teaches: CBO/ABO structures, lookalike audiences, retargeting stacks, and creative testing frameworks. As long as you’re willing to adapt minor interface changes, the core system in FB Leads Formula remains extremely applicable.

Who is this course best for?

FB Leads Formula is ideal if you are:

– An eCommerce owner wanting to build a list you can email and monetize beyond one‑off sales
– A coach, consultant, or agency owner needing a predictable pipeline of discovery calls or applications
– A local business (gym, beauty, dental, medical, real estate, etc.) looking to generate booked appointments
– A digital product creator or course seller needing consistent webinar or funnel registrations

If you’ve tried boosting posts, dabbling with ads, or relying on organic reach and feel stuck, this course gives you a structured blueprint to follow instead of guessing.

How TSCourses makes FB Leads Formula a no‑brainer

Now here’s where things get really interesting.

Buying directly from original launches or big-name platforms often means high ticket prices, complex login systems, and worrying about access disappearing if accounts get banned or platforms change.

TSCourses positions itself very differently – and this is where your advantage lies.

Here is what you get when you grab “Fred Lam – FB Leads Formula 2019” through TSCourses:

Cheapest price on the market

TSCourses is committed to offering the absolute lowest price you’ll find for this course. That means you get high-level Facebook lead generation training that previously cost a premium, at a fraction of the original investment. If you’re a student, solo entrepreneur, or bootstrapped startup, that price difference can be the gap between “I wish I could learn this” and “I can start implementing today.”

Instant delivery via Google Drive

No waiting for account creation, no confusing portals. After payment, you receive an instant Google Drive link with the full course content. That means you can start watching the first module within minutes and have your first test campaign live in days, not weeks.

High-speed download, no account blocking

Because the course is delivered through Google Drive, you’re not dependent on some fragile third‑party membership platform. You can stream or download the videos at high speed, keep backups, and study on your own terms without worrying about account bans or platform shutdowns.

15‑day satisfaction guarantee

TSCourses backs your purchase with a 15‑day satisfaction guarantee. That means you have two full weeks to go through the material, test the strategies, and decide if FB Leads Formula is right for your business. If it’s not a fit, you’re not stuck.

“The Best Place to Learn Online Courses” isn’t just a slogan – it’s about giving you premium education with minimal friction: low cost, instant access, and protection if you change your mind.

A compelling angle: you’re not buying a course, you’re buying a lead engine

Think of it this way: a single profitable Facebook lead campaign can change your revenue trajectory for the entire year. One winning funnel plus one well‑structured lead system can:

– Feed your sales pipeline with new prospects daily
– Reduce your dependence on unstable organic reach or referrals
– Allow you to forecast revenue and plan growth with confidence
– Turn every $1 you put into ads into multiple dollars in sales

FB Leads Formula 2019, especially when accessed affordably through TSCourses, is not just a collection of videos – it is a complete operating system for your lead generation.

If you are tired of guessing with Facebook Ads, tired of random boosts that go nowhere, tired of staring at a blank Ads Manager screen not knowing what to do next, this is your shortcut.

You get a proven framework from a traffic‑first marketer, delivered at the lowest price on the market, with instant access, effortless downloads, and a 15‑day satisfaction guarantee to de‑risk your decision.

If you’re serious about building a predictable lead engine for your business, the next logical step is simple: secure your copy of “Fred Lam – FB Leads Formula 2019” from TSCourses, dive into the first module today, and start turning Facebook into a consistent source of leads instead of a constant source of frustration.