Dan Kennedy – Weekend of Wealth 2020

Curriculum (Google Drive Proof)

If you could sit down with Dan Kennedy for an entire weekend and ask him one question – “How do I protect and grow my wealth in any economy?” – Weekend of Wealth 2020 is essentially his unfiltered, no-theory answer captured live.

Dan Kennedy – often called the “millionaire maker” behind the scenes of countless direct response businesses – created Weekend of Wealth 2020 + Recession Rebound as a focused, 2-day “crash program” on how to think, act, market and structure your business so you not only survive downturns, but use them as launchpads for the next level of income and independence.

Who is Dan Kennedy – and why do serious entrepreneurs still study him?

Dan is not a “motivational” personality. He is the gruff, data-driven strategist behind Magnetic Marketing and many of the most successful information, coaching, and direct response companies in the US. He built his reputation by helping ordinary business owners turn small, struggling operations into cash-rich, direct-response machines – using simple, brutally practical strategies that work in the real world, not just on slides.

His core obsession: how behavior, decisions, offers, positioning and language either attract or repel money, opportunity and wealth. If you’ve read his books on wealth attraction and marketing, you know he has a unique ability to:

– Strip away comforting illusions about money and business
– Show you exactly why your current behavior is either magnetizing or repelling wealth
– Turn “recession” into a strategic advantage for the prepared entrepreneur

Weekend of Wealth 2020 is an extended, focused application of those ideas to the economic chaos around 2020 – and to any future downturn.

Inside Weekend of Wealth 2020 + Recession Rebound: what you actually get

The event runs across two days, with Dan teaching for roughly six hours in four deep-dive sessions. This isn’t surface-level motivation; it’s a working workshop about your thinking, your business, your offers and your money.

Core themes and sessions include:

Getting Your Head Out of Your A$: Resetting your wealth operating system
This blunt session is designed to shatter the mental habits that keep smart people stuck at the same income level for years. Dan digs into:

– The “poor vocabulary” and thinking patterns that quietly repel money and opportunity
– How entrepreneurs unconsciously behave like prey – to predators, to governments, to bigger competitors – and how to flip that dynamic
– Why recessions expose mental weakness long before they expose business weakness
– How to build a daily “wealth posture” in the way you think, talk, plan and act

If you’ve ever felt like you know a lot, but your bank account doesn’t reflect it, this is the part that stings – in a good way.

Recession Rebound: turning downturns into windfalls
This track is where Weekend of Wealth 2020 becomes especially valuable for entrepreneurs, marketers and investors who are tired of “waiting for the economy to improve.” Dan shows:

– How wealth really moves during recessions – and why money never disappears, it just changes hands
– Concrete strategies to reposition your offers as “must-have” in bad times
– The handful of markets, segments and niches that tend to boom during downturns
– The right way to use price, premium positioning and guarantees when everyone else is discounting out of fear
– How to capture market share when weaker competitors retreat or collapse

If you’re a marketer or business owner, this is the part that can literally change your revenue trajectory over the next 12–24 months.

Wealth Attraction and Business Design
Here Dan goes beyond “how to make more sales” and into “how to design a life and business that systematically produce cash, equity and options”:

– How to structure your business model so you are not enslaved by it
– The dangers of having one client, one traffic source, one product or one channel – and how to de-risk your income without scattering your focus
– The real drivers of stability, profit and personal freedom: acquisition, retention, pricing, back-end, and how they add up to wealth instead of just income
– Why most entrepreneurs unintentionally trap themselves in low-value activities and what to do instead

This is especially powerful for agency owners, consultants, course creators, local business owners and professionals who feel their success has become a prison.

Implementation, assets and “next moves”
Instead of leaving you inspired but overwhelmed, Dan spends time on:

– Which 3–5 moves matter most right now to create a rebound in your finances
– How to prioritize opportunities during a crisis so you’re not chasing noise
– What you should stop doing immediately if you want to attract serious money

You walk away not just with ideas, but with a short list of actions that align with a wealth-attraction strategy, not just “busyness.”

What real students say about Dan Kennedy and this event

Across forums, private groups and course communities, a few themes repeat themselves in feedback about Weekend of Wealth 2020 and Dan’s wealth events in general:

– “No fluff, but not for the thin-skinned.”
Students emphasize that Dan is blunt, direct and sometimes confrontational – but those who stick with it call it exactly what they needed to finally get serious about money and strategy.

– “Perfect timing for chaos.”
Many entrepreneurs who attended the 2020 event in the middle of the crisis credit it with helping them pivot offers, refocus on buyers who still had money, and avoid panic-driven decisions.

– “Recession playbook I wish I had earlier.”
Marketers, agency owners and local business operators mention that this was the first time they saw a clear, step-by-step way to not just “weather” a downturn, but actively grow.

– “Less mindset, more method – but mindset finally made practical.”
Instead of vague affirmations, Dan connects thinking patterns directly to pricing, negotiation, offer structure, and daily behavior. That’s why so many of his students stay with him for years.

The course is not perfect for everyone. Some beginners find his style intense, and those looking for a step-by-step “make money online” system may be disappointed. This is strategy and operating system – not a plug-and-play funnel template. But for serious entrepreneurs, that’s exactly why it works.

Who will get the most value from Weekend of Wealth 2020?

This training is especially powerful if you are:

– An entrepreneur or small business owner who wants to protect and grow your income regardless of what the economy does
– A marketer, copywriter or agency owner who wants to help clients profit in “bad times” – and charge more for that skill
– A coach, consultant or course creator trying to reposition offers so buyers feel crazy not to say yes, even in a downturn
– A serious student of direct response and wealth psychology who wants to understand how high-level operators think when markets get turbulent

If you’re just dabbling, this will likely feel heavy. But if you are committed to building durable wealth and independence, this weekend is like getting access to the “war room” of a very battle-tested general.

Why get it from TSCourses?

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