Dan Henry – Modern Day Copy

If you could borrow the brain of an eight-figure copywriter for a weekend and wire it straight into your business, what would that do to your sales?

That’s essentially the promise behind Dan Henry – Modern Day Copy… and it’s exactly why so many entrepreneurs, coaches, agency owners and course creators are quietly obsessing over this program.

In this review, I’ll walk you through who Dan Henry really is, what Modern Day Copy covers, what real students say, and whether it’s worth getting through TSCourses – especially if you want the best price, instant access, and a safety net with a real guarantee.

Who is Dan Henry – and why do people trust him with copy?

Dan Henry is not a “theory” marketer. He’s known for building an eight-figure education business selling digital courses, coaching and consulting. Over the years he has:

• Generated tens of millions of dollars in online sales
• Spent millions on paid traffic and tested hundreds of funnels, webinars, VSLs and email campaigns
• Sent well over 100 million marketing emails and refined his copy based on actual performance data, not guesses

In his trainings he often references more than 32 million dollars in sales and over 7 million in ad spend tied directly to campaigns he’s written or overseen. That matters, because Modern Day Copy is built on what has been tested in the wild, not just recycled copywriting clichés.

On top of that, he’s the author of the book Digital Millionaire Secrets, which has strong feedback from entrepreneurs who say it’s practical, concise and directly applicable to selling expertise online. His other flagship programs (like his high-ticket “Get Clients” and Legacy University) have plenty of fans who credit them with helping them launch or scale their info businesses.

So when Dan builds a dedicated copywriting program, it’s not “how to get freelance gigs writing blog posts.” It’s copy engineered for one main purpose: sell offers online, at scale.

What is “Modern Day Copy” really about?

Modern Day Copy is designed to teach you how to write copy that converts across modern digital channels – not just old-school print ads, but the full stack of what actually drives revenue today.

Based on Dan’s workshops and copy frameworks, here’s the core of what you can expect inside:

1. Eight-Figure Copy Fundamentals
Dan starts with what he calls “eight-figure copywriting fundamentals” – the underlying thinking you must adopt before you even touch the keyboard.

You’ll learn:
• The “big idea”: how to uncover a powerful overarching concept that makes your offer feel new, exciting and important
• The “unique mechanism”: the tangible “thing” that makes your solution different, so you’re not just another coach, course or service in a red ocean
• How to avoid the three killers of response: sounding like hype, sounding like magic, or sounding boring

This is rooted in classic direct response principles (think Dan Kennedy, Agora, David Ogilvy) adapted to modern funnels, webinars and online sales letters.

2. Leads, Hooks and First Impressions that Actually Sell
Dan is borderline obsessed with leads: the first part of your copy that grabs attention and pulls prospects into your message.

He teaches you:
• How to craft headlines and opening “leads” that hook attention in seconds
• Why you should create multiple versions of the first 10–20% of your copy and simply test which one pulls hardest
• How the first lines of a VSL, webinar or sales page often decide whether the rest of your funnel even gets a chance to work

You’ll see real examples from his own winning webinars and campaigns, and he breaks down why they work instead of just saying “here’s a swipe file.”

3. Sales Pages, VSLs and Webinars That Convert Cold Traffic
Modern Day Copy doesn’t stop at headlines. The program walks you through the entire narrative of persuasive copy:

• Structuring a sales page so that every section logically builds desire and credibility
• Turning a script into a short “instant pitch” VSL you can record in minutes and use for ads, low-ticket offers or lead generation
• Crafting longer-form webinars that “teach enough to prove, not enough to satisfy,” so people naturally want your help implementing

Dan is known for using one simple VSL style across dozens of offers and tweaking only the copy. In Modern Day Copy, he shows you how he does this so you can reuse the same skeleton in your own business.

4. Email Copy and Follow-Up
Considering he’s sent over 100 million marketing emails, Dan brings a lot of data to email strategy:

• How to write emails that actually get opened and read (not just cute subject lines)
• Story-based, proof-based and urgency-based sequences that convert “on the fence” leads into buyers
• Follow-up frameworks you can plug into launches, evergreen webinars, and high-ticket funnels

Instead of handing you random swipe files, he focuses on teaching you the psychology behind why each angle works, so you can create endless variations on demand.

5. The “Quarter-Million Dollar” YouTube & Ad Insights
One of the more interesting bits Dan shares in his copy training is what he learned after spending roughly a quarter of a million dollars on YouTube coaches and top creators.

From that investment he distilled:
• How to turn video ads into “micro pieces of copy” that lead viewers effortlessly toward your funnel
• How to open your ad scripts, what to say in the first 5–15 seconds, and how to transition into your offer without losing viewers
• Why some scripts crush it with cold audiences while others flop, even if the actual offer is the same

He then bakes these principles back into the overall Modern Day Copy curriculum so your writing can feed into scalable paid traffic.

6. Tools, Templates and Implementation
Copy theory is useless if you stare at a blank page. Dan includes:

• Plug-and-play frameworks for headlines, leads, offers and closes
• A tool his team uses to make structuring copy easier and faster
• Exercises to help you rewrite your existing funnels, ads or emails using the new frameworks

By the end, you should have at least one “all-star” sales asset fully written: often a core sales page, VSL script or webinar that can drive your entire business.

Who is Modern Day Copy for?

This program is built for people who need copy to make money, not as an art form:

• Course creators and coaches who sell their knowledge via webinars, sales pages and challenges
• Agency owners and freelancers who want to boost client results (and fees) with higher-converting copy
• Ecommerce or info-product entrepreneurs who rely on ads, VSLs and email to drive sales
• Ambitious beginners who want to shortcut years of trial and error by modeling proven, data-backed copy frameworks

If you’re a blogger who only cares about long-form content or someone who wants to write poetry or fiction, this isn’t for you. But if your income is directly tied to how persuasively you present offers online, Modern Day Copy is highly relevant.

Real student feedback and reputation

While Modern Day Copy itself is a more specialized program, Dan Henry’s broader ecosystem of courses and coaching has a strong base of loyal students.

Common themes in student feedback across his trainings include:

• “ROI driven”: Many students report making back their course investment and more, often within weeks or months, by implementing his marketing advice in real campaigns.
• “Clear, step-by-step instruction”: People appreciate that he breaks complex strategies (like webinars and Facebook ads) into simple, executable steps.
• “Brutally practical”: He doesn’t sugarcoat the work required but focuses on what has actually produced millions in sales for himself and his clients.

One student who invested $5,000 into one of his earlier flagship programs talked about it as the best course they’d ever bought for learning how to sell their knowledge and run Facebook ads – noting they were already close to launching their own program with full confidence and had essentially already earned back their investment.

While that review is about a different Dan Henry course, it’s telling: the same sales systems, funnel structures and messaging philosophies underpin Modern Day Copy. This program zooms in on the words and angles that make those systems work.

Is Modern Day Copy worth it?

Here’s the blunt truth: if your business relies on selling products, services or knowledge online, then copywriting is the highest-leverage skill you can develop.

A single well-written sales page, webinar or email sequence can:

• Double or triple your conversion rate without increasing ad spend
• Turn a “barely breaking even” funnel into a highly profitable machine
• Give you assets that work 24/7, long after you’ve written them once

Modern Day Copy is specifically about creating those assets with guidance from someone who has done it, at scale, in the current digital environment.

Where TSCourses comes in: same knowledge, smarter way to buy

Buying directly from big-name marketers can be expensive. That’s where TSCourses positions itself as the smart alternative for serious learners.

Here’s what makes getting Dan Henry – Modern Day Copy through TSCourses such a compelling play:

Lowest price commitment
TSCourses commits to offering the cheapest price in the market for this course. That means you get the same strategies, frameworks and trainings Dan teaches – without paying inflated “guru pricing.” For entrepreneurs and students watching their budget, that’s an immediate advantage.

Instant delivery via Google Drive
The moment your payment goes through, you receive an instant Google Drive link with the course contents. No waiting for logins, no chasing support, no slow-loading portals. You can start watching the trai