CopyHackers – CopySchool 2019

Curriculum (Google Drive Proof)

Imagine this: you open your laptop on Monday with zero idea how to write a high-converting sales page… and by Friday you’ve got a headline, body copy, bullets and a killer CTA that you know will sell.

That’s the promise behind CopyHackers – CopySchool 2019.

And when you combine that level of world‑class copywriting training with TSCourses’ lowest‑price access, instant delivery and 15‑day guarantee, you get one of the smartest investments you can make in your online business or career.

Let’s dig into why.

Who is behind CopySchool 2019?

CopySchool is created by Joanna Wiebe, the founder of Copyhackers – widely recognized as the original “conversion copywriter” and one of the most respected names in the field.

She’s written and optimized copy for companies like Intuit, Canva, HubSpot and many high‑growth SaaS brands. She’s also trained thousands of copywriters and marketers around the world through Copyhackers, conferences, and live tutorials.

CopySchool isn’t a random “course bundle.” It’s Joanna’s complete, structured system for turning you into a conversion‑focused copywriter who can write landing pages, emails, sales funnels and ads that actually move the needle.

If you’re an entrepreneur, marketer, freelance writer or student who wants copy skills that directly translate into revenue, this is the calibre of mentor you want.

What is CopySchool 2019 exactly?

CopySchool 2019 is a comprehensive, multi‑course training library focused on conversion copywriting – the kind of writing that gets more clicks, signups and sales.

Instead of one generic “copywriting course,” you get a complete curriculum broken into specific, practical programs so you can go deep on what matters most to you.

Copyhackers now describes Copy School as a “masters‑level program behind a single login.” That same DNA is what you’re getting with the 2019 edition: a full system, not just tactics.

Key pillars of the curriculum

The exact internal layout of the 2019 portal can vary, but the core components and approach come from the Copy School ecosystem itself. Here’s what you can expect conceptually, based on the official course list and Copyhackers’ own description of the program.

1. Core copywriting foundations

You’re not thrown into writing without a framework. The foundational modules focus on:

• Conversion Copywriting for Beginners – If you’re new, this is where you build your base: what conversion copywriting is, how it differs from “creative” copy, and how to tie your words to metrics.

• The Foundations of Copywriting – Stages of awareness, market sophistication, “the rule of one,” hooks, value propositions, proof, objection handling and more. These are the strategic ideas that sit behind every piece of strong copy.

• Think Like a Conversion Copywriter – How to see offers, audiences and messages the way top copywriters do, so you never stare at a blank page wondering what to say.

If you’re already writing, these pieces will plug the gaps in your thinking and give you a clear mental model for every project.

2. Landing pages and web copy that convert

CopySchool is famous for its “10x” series – deep‑dive courses that help you dramatically improve results in a particular asset.

For web and landing pages, you’ll typically see courses like:

• 10x Landing Pages – Over 10 hours of training purely on landing page strategy and execution. Expect frameworks for hero sections, leads, body flow, proof, risk reversal and CTAs, with “before and after” breakdowns.

• 10x Web Copy – Around 17 hours dedicated to full websites: homepages, product pages, feature pages, About pages and more. Perfect if you’re an agency, freelancer or founder rewriting your own site.

• Master of About Pages and Master of Web Copy Validation – Focused training on crafting a compelling About page and then stress‑testing your copy so it’s not just clever, but also clear and high‑converting.

If you sell anything online – SaaS, info products, services, e‑commerce – these modules alone can justify the investment.

3. Emails that make money

Email is still the highest‑ROI channel for most businesses, and CopySchool treats it that way.

Expect training such as:

• 10x Emails – A complete system for sequences, launches, onboarding flows and nurture emails. It covers structure, subject lines, storytelling angles, and how to map your emails to a buyer’s journey.

• Master of Delivery Emails – Turning order confirmations, receipts and transactional messages into moments that build trust, increase LTV and generate more sales.

You get an inside look at how Joanna and the Copyhackers team structure real campaigns – something most courses never show you.

4. Funnels, sales pages and webinars

If you’re selling higher‑ticket offers, courses, programs or software, this part of CopySchool 2019 is gold.

Based on the Copy School catalog, you’ll typically have:

• 10x Sales Pages – A step‑by‑step way to write long‑form sales pages that don’t feel sleazy but still convert. Perfect for online courses, coaching and info products.

• 10x Funnels and 10x Pricing Pages for SaaS & Apps / Programs & Courses – How to assemble pages, emails, upsells and CTAs into a cohesive funnel that turns cold traffic into customers.

• Master of Sales Webinars and Master of Closing Techniques – How to write and deliver webinars and closing messages that get people off the fence without resorting to manipulative tricks.

If you’re a funnel builder, performance marketer or course creator, this is where you’ll find the “big win” levers.

5. Ads, social and short‑form assets

Short copy is often harder than long copy, and CopySchool 2019 doesn’t ignore it.

From the broader Copy School library, you can expect training like:

• 10x Facebook Ads – How to write attention‑grabbing ads that quickly communicate value and get the click.

• MoSS (Moment of Social Sharing) modules for emails, SMS and social ads – Tight, potent copy for channels where you only have a few seconds.

Plus, specialist trainings on calls‑to‑action and thank‑you pages help you squeeze every bit of value out of your traffic.

6. AI‑assisted copy (where relevant)

Copy School now includes a “Master of AI Copy” course focused on using tools like ChatGPT as a “copy cub” – a junior assistant that helps you explore angles and drafts, while you stay in charge of the strategy and quality.

Even if the 2019 version predates some of the current AI material, TSCourses’ bundles often include updated components, and the methodology is timeless: use AI to scale your ideas, not replace your judgment.

7. Templates, SOPs and tools

One of the under‑rated strengths of CopySchool is the documentation:

• The Ultimate Message Map – A reusable template for mapping customer research, product details and messaging angles. Ideal for client projects or your own brand.

• Asset‑Level Solution Designs – A way to plan each asset (page, email, ad) so you know exactly what each section must do before you write a single word.

• Worksheets, checklists and SOPs – So you can follow proven processes instead of reinventing the wheel on every project.

If you’re building a team, running an agency or standardizing how you work, this alone can save you hundreds of hours.

Real student feedback: what people say about CopySchool

Across reviews, testimonials and community conversations, a few themes come up again and again:

Depth and completeness
Students consistently describe CopySchool as “ridiculously comprehensive” and “like a masters‑level program.” Many say they were overwhelmed in a good way: there’s always another advanced lesson, critique or template to dig into when you’re ready.

Real‑world, not fluffy theory
People love that Joanna and the Copyhackers instructors show real examples, teardown sessions and “over the shoulder” walkthroughs. One student, talking about a related Copyhackers program, highlighted how in‑depth and practical it was – not only about writing but also about freelancing mindset, proposals and client management.

Career‑changing ROI
Many reviewers talk about CopySchool as a turning point: raising their rates, landing better clients, or finally understanding why some copy worked and other copy flopped. Several mention hesitating over the original price… then later calling it the “best investment” they’ve made in their business.

Support for all levels
Beginners appreciate that the early modules make the world of copywriting feel manageable. Intermediate and advanced writers praise the forensic level of detail on testing, validation and optimization – the stuff that separates a “good writer” from a profit‑driving strategist.

Is CopyHackers – CopySchool 2019 right for you?

CopySchool 2019 is a strong fit if:

• You’re an entrepreneur or founder who wants to stop guessing with your landing pages, emails and sales copy.
• You’re a marketer or growth specialist who needs to move KPIs and wants a systematic way to plan and test messaging.
• You’re a freelance copywriter (or aspiring one) and you want premium‑level skills that justify premium‑level fees.
• You’re a student or career‑changer who wants a clear, actionable route into a highly paid digital skill.

It may feel intense if you’re looking for a “light,” inspirational course. This is execution‑oriented training, packed with content. But if you’re willing to implement what you learn, that intensity is exactly what turns into result