Cody Burch – The Ultimate Pay What You Want Course

Curriculum (Google Drive Proof)

Imagine turning your pricing into a powerful marketing engine – where people literally thank you for letting them choose how much to pay… and they still pay you more than you expected.

That is the big promise behind Cody Burch – The Ultimate Pay What You Want Course, and if you’re an entrepreneur, coach, course creator, or marketer looking for smarter ways to sell online, this is a strategy you can’t afford to ignore.

Who is Cody Burch – and why listen to him?

Cody Burch isn’t another theory-heavy “guru.” He runs a digital marketing agency that focuses specifically on online experts, course creators, membership site owners and coaches, helping them profitably launch and grow their programs. He’s the creator of the well-known Laid Back Launch method and multiple launch frameworks that help experts sell without burning out.

Across his training ecosystem (Email School, Laidback Coaching, List Builder Lab and more), Cody has built communities of thousands of students who follow his simple, practical approach to funnels, offers and list building. Students consistently describe him as generous, clear, and “always over-delivering” when it comes to sharing his systems for online marketing and sales.

The Ultimate Pay What You Want Course fits right into that ecosystem: it zooms in on one specific high-leverage skill – using Pay What You Want (PWYW) pricing to build your audience, generate leads, and make sales in a way that feels good for both you and your buyers.

What this course actually teaches

While the official sales page for this specific course is low-profile today, we can reverse-engineer the content from Cody’s broader body of work: his “Name Your Price” / PWYW workshops, his launch frameworks, and his philosophy of laid back, ethical selling.

Here’s what you can realistically expect inside The Ultimate Pay What You Want Course:

1. The psychology of Pay What You Want
You’re not just told “let people choose the price” and hope for the best. Cody is big on understanding audience behavior and incentives. Expect training on:
– Why PWYW can increase conversions dramatically when used correctly
– How to frame your PWYW offer so people feel excited, not confused
– How to anchor value so buyers often pay more than the minimum

If you’ve ever worried that PWYW means “everyone will just pay $1,” this part will flip that belief on its head and show you how to structure your offer to avoid that outcome.

2. What to sell with PWYW (and what to avoid)
Cody’s approach is always strategic. In his other programs, he teaches you to think in terms of funnels and offers – front-end “door openers” that lead to higher-value back-end offers.

In this course, you can expect guidance on:
– Which products, workshops, templates or mini-courses are perfect for PWYW
– How to use PWYW as a lead magnet that still brings in real cash
– When NOT to use PWYW (for example, premium 1:1 services or deep-dive flagships)

You’ll walk away knowing exactly where PWYW fits into your current business model.

3. Crafting the irresistible PWYW offer
Cody is known for helping experts write compelling offers that convert. Applied to PWYW, that likely includes:
– How to name and position your PWYW product
– What bonuses or extras increase perceived value without adding work for you
– How to write sales copy that explains PWYW clearly and reduces skepticism

This is where you turn a “fun idea” into a solid conversion asset you can deploy in launches, promos, and evergreen funnels.

4. The funnel behind PWYW
Nothing Cody teaches lives in isolation – it always plugs into a bigger funnel. Expect him to show you how to:
– Capture leads from your PWYW buyers and segment them
– Follow up with email sequences that turn PWYW buyers into higher-ticket clients
– Use PWYW campaigns as part of a larger launch strategy

If you’ve seen his Launch Maps or Laid Back Launch ideas, you’ll recognize the same structure: audience building, list building, pre-launch promo, offer, and follow-up – but now powered by a super approachable price mechanism.

5. Real-world examples and templates
Cody typically gives practical, ready-to-use assets: scripts, checklists, or templates. For a course like this, that likely includes:
– Example PWYW landing pages
– Email swipe ideas for before, during, and after a PWYW campaign
– Ideas for bonuses, upsells, or follow-up offers

Instead of staring at a blank page, you’ll have a proven template to adapt.

What do real students say about Cody?

While there isn’t a public testimonial wall dedicated only to The Ultimate Pay What You Want Course, there is a strong pattern in feedback across Cody’s programs and coaching:

– Students call him “super helpful,” “kind,” and “exceptionally knowledgeable” about online marketing, funnels and ads.
– Many mention that he “always over delivers” – they feel they got far more value than what they paid.
– Multiple reviewers highlight his ability to simplify what feels complicated and show the exact steps to implement.

For a pricing course, this matters. You are trusting the instructor not just with tactics but with a mindset shift around money, value, and your audience. Cody’s track record of ethical, “laid back” marketing and generosity makes him a strong guide for a topic like PWYW.

Who is this course really for?

The Ultimate Pay What You Want Course is an especially smart fit if you are:

– A course creator or coach who wants more buyers through the door but hates heavy pressure sales tactics
– A marketer or funnel builder who wants another conversion lever to offer clients
– An entrepreneur or freelancer testing new offers and looking for the fastest way to validate ideas
– A student or side-hustler who wants to start selling something quickly without worrying about perfect pricing on day one

If you already have an audience, PWYW can dramatically increase engagement and sales. If you’re still growing, it can be the perfect “low-friction entry point” that gets people onto your list and into your world.

Why get it from TSCourses?

At TSCourses, we’ve built our entire brand around one promise: The Best Place to Learn Online Courses. When you grab Cody Burch – The Ultimate Pay What You Want Course from us, you stack his proven expertise with our buyer-friendly advantages:

– Lowest price commitment
We are committed to offering the cheapest price in the market for this course. You get premium strategy without the premium price tag.

– Instant access via Google Drive
No waiting, no complicated logins. Right after payment, you receive an instant Google Drive link so you can start learning and implementing right away.

– High-speed, hassle-free experience
Our delivery is optimized for fast downloads, with no risk of account blocking or platform restrictions. You own the files and can revisit them anytime.

– 15-day satisfaction guarantee
Test-drive the course for a full 15 days. If you feel it’s not for you, reach out within that window and we’ll honor our guarantee. That means you can explore the PWYW strategy with zero long-term risk.

A compelling angle: stop guessing your prices and let the market pay you more

Most entrepreneurs stay stuck