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Te Nelson – Lead Generation Agency for Auto Dealerships

Te Nelson – Lead Generation Agency for Auto Dealerships
  • lastupdatedate-icon Last Updated: 10-15-2020
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If you’ve ever wondered whether you could build a highly profitable agency serving just one niche – auto dealerships – Te Nelson’s “Lead Generation Agency for Auto Dealerships” is built exactly for you.

This isn’t another generic “start an SMMA” course. It’s a step‑by‑step playbook to build a six‑figure lead generation agency from scratch, using only a handful of dealership clients, with a very specific offer and system. According to the course description, Te shows you how to structure an agency that can reach six figures with just two clients or less, by charging premium retainers in exchange for a predictable stream of booked appointments for car dealers.

Who is Te Nelson – and why auto dealerships?

Te Nelson positions himself as a practitioner, not just a teacher. His online presence and course materials highlight his background running a lead-generation agency focused on car dealerships, using digital ads and simple funnels to deliver live, sales-ready leads. Instead of trying to be everything to everyone, he went deep into one niche – auto dealers – where margins are big, competition is old-school, and owners are desperate for systems that consistently put buyers in front of their sales teams.

That niche experience is the backbone of this course. You’re not learning generic “agency theory”; you’re learning how to speak dealership language, how to pitch general managers and dealer principals, and how to deliver the one thing they care about: qualified prospects who show up ready to buy or finance.

Inside the curriculum: what you actually learn

While the exact module list varies slightly depending on who’s reselling the program, the core curriculum covers the full journey from zero to running campaigns for paying dealerships. Here’s what’s typically included:

• Niche and offer foundations
Te starts by breaking down why auto dealerships are such a lucrative niche: high lifetime customer value, existing ad budgets, and a clear, trackable outcome (appointments and car sales). You learn how to position yourself not as a “marketing guy,” but as a revenue partner who brings buyers to their lot.

• Agency setup and pricing
The course shows you how to structure your agency model, what services to include in your offer (lead generation, follow-up systems, appointment setting), and how to price at premium monthly retainers instead of cheap project work. The focus is on attractive retainers that make six figures possible with very few clients.

• Prospecting and outreach to dealerships
This is where the course becomes niche-specific. You get scripts and frameworks for reaching dealership owners and general managers through email, phone, and social media. The training explains how to speak to their pain points – slow showroom traffic, dependence on old advertising channels – and how to offer a risk-reduced trial or clear guarantee to get them to say yes.

• Lead generation systems for car dealers
Here Te dives into the actual marketing engine: running ads (most often on Facebook and/or Google), designing simple, high-converting landing or lead forms tailored to auto shoppers, and crafting irresistible offers such as test-drive bonuses, trade-in appraisals, or special financing hooks. You’re taught not just how to generate clicks, but how to engineer leads that sales teams love.

• Funnels and follow-up
Many dealerships struggle not with getting leads, but with converting them. The course addresses this by covering basic CRM setups, automated follow-up with SMS and email, and simple workflows that hand off leads cleanly to the dealer’s salespeople. This is a big part of what makes your agency valuable and sticky.

• Onboarding and client management
Once you close a dealership, you need to impress them fast. The training walks through onboarding questionnaires, ad approval processes, reporting, and how to educate your client so they work with your system instead of against it. Te emphasizes transparency and simple reporting tied to appointments and sales, not just vanity metrics.

• Scaling your agency
Finally, you get guidance on turning one or two dealerships into a real business: documenting your processes, hiring media buyers or appointment setters, and using case studies to close bigger, better dealerships without constantly cold prospecting.

Real student feedback: what people are saying

Public reviews for niche courses like this typically live on forums and course-sharing communities. The consistent pattern from students who’ve gone through Te Nelson’s “Lead Generation Agency for Auto Dealerships” is:

• Clear, practical explanations – Students praise the course for being straightforward and focused on implementation rather than fluff. There’s less mindset talk and more “click here, set this up, say this on the phone” style teaching.

• Truly niche‑specific – Many buyers came from generic agency programs and found this one more actionable because it focuses solely on auto dealerships. They appreciated scripts, ad angles, and funnel examples made for new car, used car, and finance-driven offers.

• Quick path to first client – Several students report closing their first dealership after following the outreach and offer structure, even without a big portfolio. The specificity of the niche and the way Te frames value (appointments and sales instead of “marketing”) helped them overcome common objections.

• Not a magic button – Honest reviewers are clear: the course gives you the system, but you still need to do the outreach, hop on sales calls, and manage campaigns. Those who sit on the information without acting don’t see results. Those who execute consistently tend to land their first client within weeks to a couple of months.

A few constructive points that also appear:

• You should be comfortable with sales conversations. If you’re terrified of calling or speaking to business owners, you’ll need to push through that or practice, because closing dealerships involves real conversations.

• Results vary with effort and market. Big metro dealers and small-town lots react differently, and ad results can depend on local competition and offers. The course gives you a strong starting point, but you still have to test and adapt.

Why this course stands out for entrepreneurs and marketers

For entrepreneurs, marketers, and even ambitious students looking for a concrete, income-producing skill, this program offers several strategic advantages:

• One niche, one system – Instead of scattering your attention across dentists, gyms, and e‑commerce, you develop deep expertise in a single, high‑ticket industry. That makes it easier to sell, easier to deliver, and easier to scale.

• High income potential with low client count – Auto dealerships understand advertising budgets, and if you bring them qualified buyers, they’ll often happily pay four-figure monthly retainers. That means you can hit serious income numbers with only a few clients, without managing dozens of small accounts.

• Transferable skills – Even if you later branch out of auto dealerships, the lead gen and client management skills you build (ads, funnels, follow-up, B2B sales) transfer directly into other industries.

Why get it through TSCourses?

TSCourses positions itself as The Best Place to Learn Online Courses, and when it comes to a specialized program like Te Nelson’s, how you get access matters almost as much as what you learn.

Here’s what makes grabbing this course via TSCourses a smart move:

• The lowest price commitment
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