Ryan Lee – The PRESS PLAY Email Apprentice Program

Course Description

If you could turn simple, almost conversational emails into a dependable daily revenue stream – without fancy funnels, copywriting degrees, or sacrificing your integrity – would you lean in and learn how?

That’s exactly the promise behind Ryan Lee’s The PRESS PLAY Email Apprentice Program – and it’s why this course has quietly become a secret weapon for coaches, course creators, freelancers, and solo entrepreneurs who are tired of overcomplicated marketing and just want their email list to finally pay off.

In this in-depth review, we’ll walk through who Ryan Lee is, what’s actually inside his program, what real students say about his teaching style, and how you can access this training through TSCourses at the best price with instant delivery.

Who is Ryan Lee – and why should you trust him with your email strategy?

Ryan Lee isn’t one of those overnight “email gurus” who showed up on social media last year.

He has been selling online with email since 1999, long before social platforms existed, building multiple 7- and even 8-figure businesses in fitness, supplements, software, and digital education – almost entirely powered by simple, personality-driven emails.

What makes him stand out:

• One-person business roots: He built his businesses without giant teams or complex tech stacks, so his systems are designed for real people with real constraints – not giant marketing departments.

• Email-first philosophy: Ryan calls email “the biggest lever in your business,” often responsible for up to 90% of revenue when used correctly. He doesn’t treat email as just “another channel” – it’s the central engine.

• Cross-niche experience: From selling fitness DVDs and physical products to memberships, micro-cohorts, and courses, he has applied his email systems across markets – which is critical if you aren’t in the “make money online” niche.

• No hype, just practicality: His trainings are known for being unedited, straightforward, and immediately actionable. There’s no 40-minute intro, just nuts-and-bolts strategy and live breakdowns of profitable emails.

The PRESS PLAY Email Apprentice Program is essentially a deeper, more structured evolution of the approach he demonstrates in his “One Email” workshop, where he teaches a 5-step process to write profitable emails and provides templates, breakdowns, and live examples. Instead of theory, Ryan shows you how to write emails that feel human, fun, and honest – yet still sell.

What is The PRESS PLAY Email Apprentice Program?

The PRESS PLAY Email Apprentice Program is Ryan Lee’s flagship email training designed to turn you into a confident, consistent, and profitable email marketer, even if:

• You don’t know what to write
• You feel “salesy” or pushy when you promote offers
• You don’t have a big list yet
• You’ve tried email before and saw crickets

The “PRESS PLAY” concept is deliberate: Ryan wants you to treat email like a daily habit, not a stressful event. Instead of agonizing over broadcasts or complex launch sequences, you learn how to sit down, “press play,” and send out one simple, high-impact email that builds trust and moves people naturally toward your offers.

A peek inside the curriculum

While Ryan is constantly updating and evolving his trainings, here is what you can expect from the PRESS PLAY Email Apprentice Program based on his public workshop materials and his broader body of email teaching.

1. Foundations: Why email is your biggest hidden asset

Ryan begins by reframing email from “something I feel guilty I’m not doing” into “the easiest, lowest-hanging fruit in my business.” He shows you:

• Why your email list is more valuable than any social platform
• How email can be responsible for up to 90% of your income when used correctly
• The real reasons most entrepreneurs don’t email consistently: fear of being annoying, not knowing what to say, discomfort with selling

This alone is transformative if you’ve been stuck in inconsistency or avoidance. By the end of this section, you see daily emailing not as a burden, but as a simple habit that pays you back.

2. The PRESS PLAY framework for daily, profitable emails

Here’s where the meat of the program lives. Ryan breaks down his method into a repeatable process so you never stare at a blank screen again.

You learn how to:

• Turn everyday stories into magnetic email hooks without oversharing
• Write “with soul” – emails that sound like you, not like a corporate newsletter
• Balance value and selling so your list looks forward to your promotions instead of resenting them
• Use soft, story-driven selling that naturally leads into your offers

This is where many students report the biggest breakthroughs. They stop trying to sound like a copywriter and start sounding like a trusted friend – who just happens to share excellent offers.

3. The 5-step process to writing profitable emails

In his One Email workshop, Ryan explains a 5-step system to create profitable emails quickly – and that engine sits at the core of the PRESS PLAY program.

You’re guided through:

• How to choose the angle or hook for your email
• How to transition smoothly from story into offer
• Where to place links, how many to use, and how to frame them
• How to close the email in a way that feels clean, not pushy

This is backed up by over 100 pages of handouts, samples, and swipe-like examples in his broader email training ecosystem, plus multiple email breakdowns where he dissects real-world messages line by line.

4. Templates, breakdowns, and ride-along examples

The reason many students implement Ryan’s training so quickly is because he doesn’t just explain; he shows.

Inside his email trainings (including the Email Apprentice layer), you typically get:

• Step-by-step breakdowns of winning emails: Ryan pulls apart actual emails that generated serious revenue and explains the psychology behind each section.

• Ride-along templates: Instead of staring at a blank document, you plug into templates that guide you through story, pivot, and pitch in a natural flow.

• Mini-launch email sequences: He reveals how to run “internal, one-email mini-launches” that can generate recurring revenue without huge launches, affiliates, or webinars.

For entrepreneurs who learn best by example, this is gold: you can mirror structure and rhythm right away, then gradually customize your own voice.

5. List building and traffic strategies that complement your emails

Ryan doesn’t ignore list growth. In fact, he adds strategic bonuses such as:

• How to get 100–200 new subscribers a day using a simple system even a “zero-tech” personal trainer can run
• How to be your own media buyer and set up paid acquisition campaigns without agencies
• Simple opt-in pages and hooks that attract the right people, not freebie hunters

The idea is clear: powerful email systems are useless if nobody is on your list. So the PRESS PLAY approach pairs consistent, soulful emails with steady, targeted list growth.

6. Implementation, mindset, and long-term habit building

Ryan is big on action and simplicity. He emphasizes:

• 20-minute daily email writing sessions
• Letting go of perfection and embracing “good enough” publishing
• Playing the long game: building trust so selling becomes effortless over time

For busy founders and solo operators, this is incredibly important. The program is not another massive course you’ll never finish – it’s designed to get you sending emails and seeing results quickly.

Real student feedback and reputation

While Ryan doesn’t flood his pages with dramatic, over-the-top testimonials, there are consistent themes across the feedback from his various email trainings and micro-cohorts:

• Clarity and simplicity: Students often say Ryan makes email finally “click” – they stop overcomplicating and start sending.

• Action-focused: His style is “no fluff, no 60-slide theory decks.” People appreciate that he gets to the point and pushes them into implementation.

• Authentic, ethical selling: Many reviews highlight how they learned to sell daily (or near daily) without feeling gross or manipulative.

• Works in multiple niches: Fitness coaches, course creators, consultants, and even brick-and-mortar owners report translating his frameworks to their industries effectively.

If you’ve been burned by overly hyped email courses that overwhelm you with tactics but don’t get you writing, Ryan’s practical, “let’s do this today” teaching style will feel like a breath of fresh air.

Who is The PRESS PLAY Email Apprentice Program for?

This program is an excellent fit if you are:

• A coach, consultant, or course creator who has a list but rarely emails it
• An e-commerce or physical product seller who wants more revenue without heavier ad spend
• A freelancer or agency owner who wants to be top-of-mind with prospects and past clients
• A beginner entrepreneur who wants to build a simple, email-first business from scratch

It’s especially powerful if you:

• Feel nervous about being “too salesy”
• Don’t consider yourself a natural writer
• Already invest in traffic or content but aren’t monetizing your list effectively

If you refuse to email your list more than once a month, or you’re only looking for complex automations and advanced segmentation systems, this might not be your ideal fit. PRESS PLAY is about simple, human, daily email that makes you money.

Why get it through TSCourses?

At TSCourses, we position ourselves as The Best Place to Learn Online Courses – and that’s not just a slogan.

Here’s what makes our offer on Ryan Lee’s PRESS PLAY Email Apprentice Program so attractive:

Cheapest price in the market

We are committed to offering this program at the lowest price you’ll find. If you are cost-conscious but still want access to premium-level trainin