Russell Brunson – One Funnel Away Challange

Curriculum (Google Drive Proof)

If you’ve been circling around ClickFunnels, hearing about “funnels” but never quite getting one fully launched, Russell Brunson’s One Funnel Away Challenge is the pressure cooker that forces you to finally get it done.

And that is exactly why TSCourses decided to feature it.

What is the One Funnel Away Challenge, really?

The One Funnel Away Challenge (often called OFA) is an intensive 30‑day online training created by Russell Brunson, co‑founder of ClickFunnels, one of the most influential names in modern direct‑response marketing. It’s not a passive video course. It’s a structured, day‑by‑day challenge where you build, launch, and start driving traffic to a complete sales funnel in one month.

Instead of endlessly “learning about funnels,” you wake up each day with:

• A short, strategic video lesson from Russell Brunson
• Implementation guidance from experienced coaches and facilitators
• A specific mission and homework to move your funnel forward

By the end of the 30 days, you’re expected to have a live funnel ready to collect leads and sales – not just a notebook full of ideas.

Who is behind the course?

Russell Brunson has spent decades in the trenches of online marketing, building ClickFunnels into a platform used by hundreds of thousands of businesses. He is known for turning complex concepts like funnel hacking, offer stacking, and traffic temperature into simple frameworks you can implement even if you’re not “techy.”

In earlier versions, he was joined by coaches like Julie Stoian and Stephen Larsen; in newer editions you’ll also see expert practitioners like Trey Lewellen and tailored paths for experts (coaches, course creators) and ecommerce (physical product sellers). The important part: you’re learning from people who’ve actually built multi‑million‑dollar funnels, not theory‑driven lecturers.

Inside the curriculum: what you actually learn

The One Funnel Away Challenge is structured to walk you from zero to launch in logical stages. Here’s how the journey typically breaks down:

Week 0 – Belief and mindset
Before any funnel strategy, Russell spends a full “pre‑training” week recalibrating how you think about business and marketing. You’ll cover ideas like:

• Why you’re “one funnel away” from a completely different business
• The Who, not the How – focusing on the right customer instead of obsessing over tools
• Funnel hacking – ethically modeling what already works in your niche
• The big picture map of your funnel ecosystem

This week sounds fluffy, but many students say it’s the shift that finally got them to execute instead of procrastinate.

Week 1 – Your customer and your offer
Here you define the foundation that makes any funnel convert:

• Who your dream customer really is (your avatar)
• The core problem you solve and the result you promise
• How to package your solution into an irresistible offer (pricing, bonuses, guarantees)
• Crafting hooks, stories, and offers that grab attention and drive action

If you come in without a clear product, this week alone often creates it.

Week 2 – Funnel strategy and structure
You move from idea to architecture:

• Choosing the right funnel type for your business (opt‑in, webinar, challenge, product launch, ecom, etc.)
• Mapping out each page, step, and automation
• Understanding order bumps, upsells, downsells, and follow‑up sequences
• Seeing real funnel examples dissected so you know what “good” looks like

At this stage, you stop guessing and start building with a proven blueprint.

Week 3 – Build and copy
This is where most people stall on their own – and where OFA pushes you through:

• Building your funnel step‑by‑step (even if you’ve never touched ClickFunnels before)
• Writing page copy using plug‑and‑play frameworks instead of blank-screen panic
• Setting up basic email follow‑ups and integrations
• Using workbooks, swipe files, and provided templates to speed everything up

By the end of this week, you typically have your funnel structure live and ready to test.

Week 4 – Traffic and launch
Finally, you learn to send the right people into your funnel:

• Traffic Secrets fundamentals: hot, warm, and cold traffic
• How to use short‑form content, social media, and organic methods
• Basic paid advertising concepts (especially Facebook and similar platforms)
• Russell’s Dream 100 strategy for building long‑term traffic partnerships

The aim is not to turn you into a full‑time media buyer in a week, but to give you a simple, realistic traffic plan you can execute immediately.

Real student feedback: does it actually work?

Across blogs, YouTube reviews, and long‑form case studies, patterns in student feedback are remarkably consistent.

What people love:

• Accountability and momentum: The daily missions and tight deadlines force execution. Many students say OFA was the first program that pushed them to launch instead of just “learning.”
• Clarity from chaos: Entrepreneurs drowning in random tactics report that Russell’s frameworks finally connected the dots, especially around offers and messaging.
• Depth for the price: Compared to typical $997–$1,997 marketing programs, a 30‑day challenge with live coaching, workbooks, and swipe files has been repeatedly called “a steal” and “ridiculously underpriced.”
• Tangible wins: Reviews include people getting their first leads, first sales, or doubling revenue from an existing funnel by fixing their offer and structure.

Common criticisms:

• It’s intense: This is not a casual Netflix‑style course. You need 1–2 hours a day for 30 days. Busy entrepreneurs who try to “half watch” while multitasking usually fall behind.
• Tech learning curve: If you’re brand new to any online tools, there can be friction at the beginning, though the step‑by‑step tutorials and community support do help.
• Not a magic pill: Some students expect guaranteed income in 30 days. The honest truth: the challenge gives you a launch‑ready funnel and skill set. Results still depend on your niche, offer, effort, and ongoing testing.

In short: serious implementers tend to rave about it; dabblers often feel overwhelmed.

Who is the One Funnel Away Challenge best for?

This challenge hits the sweet spot for:

• Entrepreneurs and small business owners who want a proven online sales system instead of random tactics
• Coaches, consultants, and course creators who need a clear way to sell high‑value offers
• Ecommerce sellers who want to move beyond single product pages and build real funnels
• Marketers and freelancers who want funnel skills they can resell as a high‑value service
• Ambitious students or beginners who are ready to learn by doing, not just by watching

If you’re allergic to implementation, you’ll hate it. If you’ve been stuck “planning” for months and secretly know you need a push, this is built for you.

Why get Russell Brunson – One Funnel Away Challenge through TSCourses?

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