Ricky Hayes – Facebook Ads Ecom Blueprint Mastery
- Last Updated: 11-04-2020
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Curriculum (Google Drive Proof)
View ProofRicky Hayes – Facebook Ads Ecom Blueprint Mastery is one of those rare Facebook ads courses built by an actual ecom operator, not just a “theory” marketer. If you’re serious about scaling a Shopify or dropshipping store with paid traffic, this training sits right in the sweet spot between beginner-friendly and advanced, battle-tested strategies.
And when you combine a solid Facebook ads system like this with TSCourses’ lowest-market pricing, instant Google Drive access, and 15-day satisfaction guarantee, the risk–reward ratio becomes incredibly attractive.
Who is Ricky Hayes – and why should you listen to him?
Ricky Hayes is best known for his eCom Lifestyle University and his YouTube content where he documents real ecommerce strategies without the rented Lambos and fake lifestyle shots. He is a Shopify and dropshipping specialist who focuses heavily on paid traffic – especially Facebook Ads – as the main engine for scaling stores.
What makes him stand out is:
– He actively runs ecommerce stores himself, so his ad strategies come from daily practice, not outdated theory.
– His teaching style is step-by-step and “over the shoulder,” which is ideal if you like being shown exactly where to click and what to set up in Ads Manager.
– He has a track record of building full ecommerce training (eCom Lifestyle University), including detailed modules on Facebook Ads, Google Ads, store setup, upsells, and more – which gives you confidence that his Facebook-specific blueprint is built on a full business understanding, not just isolated tactics.
In short, you’re learning Facebook Ads from someone who understands the entire ecommerce funnel: product, store, tracking, creatives, scaling, and retention.
Inside Facebook Ads Ecom Blueprint Mastery: what you actually get
While this specific program is focused on Facebook Ads, it follows the same philosophy as Ricky’s bigger training: practical, structured, and results-oriented.
Here’s what you can expect to learn:
– Complete Facebook Ads setup for ecommerce
From installing and configuring the Facebook pixel correctly on your store to connecting domains, setting up events, and preparing Ads Manager for conversion campaigns, Ricky walks you through all the foundational pieces so you don’t waste money on mis-tracked data.
– Proven testing frameworks
One of the biggest problems entrepreneurs face is not knowing how to test products and audiences without burning cash. Ricky breaks down structured testing strategies such as low-budget testing campaigns (often around the $5–$10 per ad set range), how many creatives to start with, and which metrics matter. You’re not guessing – you’re following a blueprint.
– Creative strategy for ecommerce
Instead of just saying “use good creatives,” he explains what makes a high-converting ecommerce video or image: hooks, angles, user-generated content, problem–solution framing, and how to adapt creatives to different placements. You get a clear sense of what to show in your ads so they actually stop the scroll and generate purchases.
– Interest targeting and audience structure
Ricky teaches you how to structure campaigns around interests, lookalikes, and broad targeting depending on your store stage. You’ll learn how to group audiences, when to split, and when to consolidate – critical for both beginners and those stuck at low ROAS.
– Effective scaling methods
This is where the “Blueprint Mastery” part really kicks in. Once you find winners, Ricky shows you how to scale sustainably using:
– Vertical scaling (increasing budgets systematically)
– Horizontal scaling (new audiences, new creatives, new geos)
– Lookalike expansion and retargeting
– Budget and bid strategies, including when to experiment with manual bidding and campaign budget optimization
– Retargeting and profitability optimization
Many courses gloss over retargeting; Ricky leans into it. You’ll learn how to build custom audiences, dynamic retargeting, and sequences that bring non-buyers back, as well as how to reduce cost per purchase by tweaking creatives, placements, bidding, and offers.
– Ongoing updates as Facebook evolves
One of Ricky’s key selling points is that he actively updates his training as the platform changes. Facebook Ads doesn’t stay still – new rules, new layouts, new objectives – and he positions this course as a living blueprint that grows with the ecosystem, not a static “2020 tactics” course.
Real student feedback: what people like – and what to expect
From feedback on Ricky’s broader training and his Facebook modules, there are several consistent themes you can reasonably expect from Facebook Ads Ecom Blueprint Mastery:
Positives students often highlight:
– Clear, step-by-step teaching
Students like that Ricky doesn’t just speak in big concepts; he literally walks through Ads Manager and shows you the entire process from creating campaigns to reading the data. This makes the course approachable even if your current Facebook Ads knowledge is close to zero.
– Realistic, no-hype expectations
Many people appreciate that Ricky doesn’t promise “overnight seven figures.” He focuses on realistic growth, disciplined testing, and incremental scaling. That tone tends to attract serious entrepreneurs rather than pure “get rich quick” seekers.
– Strong Facebook Ads sections compared to other courses
Even in reviews of his bigger ecommerce course, his Facebook Ads training is often called “robust” and among the better parts of the program. That’s a strong sign when the standalone product is dedicated to Facebook ads mastery.
– Actionable for both beginners and intermediates
Beginners value the foundations and walkthroughs, while more experienced advertisers pick up refined scaling strategies, retargeting structures, and creative ideas that can plug directly into stores already doing some revenue.
Honest considerations:
– You still need a solid product and store
Facebook Ads cannot fix a bad product or a sloppy store. Ricky gives you the blueprint for ads, but you’re responsible for validating offers, improving product pages, and delivering good customer experience.
– This is practical, not “motivation only”
If you want mostly mindset motivation, this is not that. You’re buying a tactical blueprint: settings, structures, and strategies. Be ready to implement, not just watch passively.
Why getting it via TSCourses is a smart move
Now, here’s where your advantage really kicks in: you’re not just buying a course; you’re buying it through TSCourses – The Best Place to Learn Online Courses.
Here is what that means for you in practice:
– Cheapest price in the market
TSCourses commits to offering Ricky Hayes – Facebook Ads Ecom Blueprint Mastery at the lowest price you’ll find. That turns what is already a high-ROI skill into an even better investment. More of your budget can stay where it matters most: in your ad spend.
– Instant delivery via Google Drive
As soon as you complete your payment, you receive instant access through a Google Drive link. No waiting, no time-wasting onboarding portals – you can be inside the training and implementing your first changes in your ad account the same day.
– High-speed download and smooth viewing
The content is hosted for fast access, which is essential when you want to scrub through over-the-shoulder ad setup videos without buffering every 10 seconds. You get a frictionless learning experience.
– No account blocking issues
Instead of being at the mercy of platform logins that can randomly lock you
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