Nick Shackelford – How To Run Facebook Ads

Curriculum (Google Drive Proof)

If you run an online store or manage campaigns for clients, you already know one thing: Facebook ads can make or break your business. One winning ad can change your revenue overnight. One wrong move can burn thousands in ad spend with nothing to show for it.

That’s exactly the gap “Nick Shackelford – How To Run Facebook Ads” is designed to close – and it’s why this course has become one of the most talked‑about Facebook ads trainings in the ecommerce world.

TSCourses gives you access to this premium program at the lowest price on the market, with instant Google Drive delivery and a 15‑day satisfaction guarantee. But before you invest, you need to know: is this course really worth it for you?

Let’s break it down.

Who is Nick Shackelford – and why should you listen to him?

In Facebook ads, the instructor matters as much as the curriculum. Nick Shackelford isn’t just a “guru” teaching theory – he’s a practitioner with serious numbers behind his name.

He has managed over $100 million in Facebook ad spend across 150+ ecommerce brands, scaling everything from small stores to global brands using paid social. Multiple independent reviews describe him as one of the leading experts in Facebook and Instagram ads, especially for ecommerce brands that need predictable, scalable results rather than vanity metrics.

He’s best known for his “Make Good Decisions” or “MGD Framework” – a structured way of thinking about creative, targeting, testing, and scaling that is designed to be algorithm‑proof. In other words, it doesn’t fall apart every time Meta changes the interface or the rules.

When you learn from Nick, you’re not just getting tactics; you’re getting a distilled playbook from someone who has seen thousands of campaigns, across dozens of industries, under every kind of market condition.

What “How To Run Facebook Ads” actually covers

This course (often referred to as “How To Run Facebook Ecommerce Ads Like a Pro” or “How To Run Facebook Ads 2.0”) is built as a complete, end‑to‑end system.

It walks you from zero to scaling, with a focus on ecommerce and direct‑response results – not just “likes” and “engagement.”

Here’s how the curriculum is structured and what you really get inside.

Foundation and account setup

The early modules focus on getting your account and tracking set up properly. This sounds basic, but it’s where many advertisers quietly lose money.

You’re walked through:

– Facebook Ads 2.0 account setup in detail
– Advanced settings that most beginners skip, but that give you better data and control
– How to build an easy‑to‑use dashboard so you can actually read your numbers and make decisions quickly
– How to break down the Facebook funnel – from cold traffic to retargeting – and structure campaigns around each stage

If you’ve ever felt overwhelmed by Ads Manager, this section alone can save you hours of trial and error.

Prospecting, media planning, and scaling strategy

Once your foundation is set, the course moves into prospecting – the engine that feeds new buyers into your funnel.

Nick covers:

– A full prospecting overview: how to think about audiences, intent, and cold traffic
– How to plan your media using simple templates (so you’re not guessing what to test next)
– How to build a scalable campaign structure designed for consistency, not just short‑term wins

What makes this different from generic YouTube content is the clear frameworks. You’re not just told to “test more ads” – you get specific structures, testing sequences, and decision rules.

Creative: the real secret weapon

If there’s one thing that sets Nick apart, it is his obsession with creative. He has seen firsthand that the biggest gains in Facebook ads don’t come from tiny bid tweaks – they come from thumb‑stopping, on‑point creative.

In the creative modules, you learn:

– How to structure high‑converting ad creative from top to bottom
– Nick’s most effective ad copy formulas and how he uses them in ecommerce campaigns
– How to break down creative for both images and videos
– The difference between branding ads and direct response ads – and when to use each
– How to align your ad message with your landing page (message match) so you don’t leak conversions after the click

He also breaks down creative types like static ads, narrative ads, and more, explaining where they shine and how to test them properly.

If you run an ecommerce brand, this part of the course is pure revenue – it shows you how to turn product benefits, customer language, and reviews into creatives that convert.

Testing, optimization, and “Pitchfork” scaling

This is where most advertisers get stuck. They launch campaigns and then just “hope” something works.

Nick teaches you:

– How to run structured creative testing – which variables to test, how many at a time, and what to do with the winners and losers
– The “Pitchfork” technique for scaling campaigns in a controlled, predictable way
– Manual bidding strategies to squeeze more performance out of high‑intent audiences
– How to use Advantage+ Shopping and other newer Meta features the right way (rather than just clicking buttons and praying)

This is especially valuable for media buyers, agencies, and serious ecommerce founders who want to scale beyond a few hundred dollars a day.

Troubleshooting and dealing with real‑world problems

One of the unique strengths of this course is the troubleshooting and “real talk” sections.

Nick goes into:

– What to do when the problem isn’t your ad – but your product, landing page, or offer
– How to prepare for and run ads around major events (Black Friday, Q4 holidays, big launches)
– How to understand which advice to ignore and which experts to listen to – the “Roadmap: Who To Listen To?” lesson is especially helpful if you’re tired of conflicting information

This is where his experience shines. Instead of pretending ads exist in a vacuum, he shows you how to diagnose real‑world bottlenecks across the entire funnel.

What real students say about the course

Independent course roundups and review sites consistently rank Nick Shackelford’s Facebook ads training among the top options for ecommerce marketers.

Several key themes show up in student feedback:

– The content is highly actionable. Students mention that they can apply what they learn immediately in live campaigns, rather than sitting through fluff.
– It’s strategic and structured. People appreciate that Nick doesn’t just throw random tactics at you; he gives you frameworks like the MGD Framework and clear processes for testing and scaling.
– It works for both beginners and experienced marketers. You don’t need prior Facebook ads experience to start, but even seasoned buyers say they pick up new angles, especially around creative and scaling.

On the platform side, Foundr (the original publisher) also maintains a strong reputation for quality and support, with students praising the clarity and business relevance of their programs.

Some reviews do point out that the official price of the course is on the higher side in the market. That’s exactly where TSCourses changes the equation for you.

Who this course is perfect for

This program is ideal if you are:

– An ecommerce entrepreneur who wants a clear, proven playbook instead of piecing together random