PPC University by Mina Elias: The Insider’s Guide to Mastering Amazon Ads

Curriculum (Google Drive Proof)

The Insider’s Guide to Amazon Ads: PPC University

PPC University is Mina Elias’s complete online training program focused entirely on Pay-Per-Click. This comprehensive program covers everything from the basics of setting up campaigns to advanced strategies like bid management, analytics, and even Amazon DSP.  Whether you’re a beginner or an experienced marketer, PPC University gives you a step-by-step action plan to optimize campaigns, boost sales, and increase profitability. With 7 chapters, over 4.5 hours of video content, downloadable templates, and weekly actionable strategies, you can practice continuous optimization that mirrors real-world Amazon selling. By completion, you’ll have full mastery of PPC, converting traffic into measurable growth and profits.

Meet the Amazon PPC Expert: Mina Elias

From zero Amazon experience to building a million-dollar brand, Mina Elias knows what it takes to win in the digital marketing world. Starting with no prior Amazon experience but deep knowledge of supplements, he mastered PPC through trial and errors, and significant personal ad investment. His highly effective PPC strategies have helped him scale his brand profitably. 

Fueled by a passion to help others, he began to share these insights on YouTube, podcasts, and Facebook groups, gaining a huge fan base. This success ultimately led him to create his agency, Trivium. Mina Elias truly practices what he preaches. He trained this team of experts in his exact methods so they can help Amazon sellers in optimizing campaigns, boosting sales, and maximizing return on investment.

Key Takeaways from PPC University 

In PPC University, we give you the practical toolkit to become an expert in Amazon PPC. You’ll learn to navigate the technical side of the Amazon Campaign Manager.  The curriculum also covers all necessary campaign types and structures, so you’ll know exactly which campaigns to deploy for any business goal. 

You’ll also master effective campaign monitoring: spotting red flags and green flags so you can always make data-backed decisions. Mina Elias also equips you with proven strategies for bid optimization and maximizing profitability. He also teaches you techniques for continuous campaign improvement, protecting your results from Amazon’s platform changes. You’ll leave the course ready to scale your campaigns and sustainably grow your business.

What’s Inside PPC University by Mina Elias

Let’s break down exactly what you’ll find inside PPC University and how each module helps you level up your Amazon advertising skills.

• Chapter 1: Introduction to Amazon PPC: Learn how to use Amazon PPC ads to expand your reach and increase sales performance.
• Chapter 2: Understanding Campaigns: In this chapter, you’ll uncover how buyer psychology shapes Amazon PPC campaigns. Set up and manage Amazon PPC campaigns with precise audience targeting to deliver measurable performance.
• Chapter 3: Targeting and Match Types: Choose the right targeting and match types so your ads show up for the people who are most likely to buy from you. This includes mastering product targeting techniques and running protection campaigns.
• Chapter 4: Research and Product Ranking: Learn how Amazon’s ranking algorithm works, conduct high-impact keyword research with Helium 10, and use these insights to push your product higher and in front of more buyers.
• Chapter 5: Reports and Optimization: Discover how search term reports reveal hidden opportunities and clean up wasted spend with negative keywords. Track the performance of your campaigns and make changes to get the most out of your advertising budget (ROI).
• Chapter 6: Analytics and Data Interpretation: Tap into Amazon’s data to learn about customer insights and optimize your marketing strategies for better results. The module covers calculating cost per conversion and builds analytics trackers that make your data easier to read and use.
• Chapter 7: Demand Side Platform (DSP): Implement a Demand-Side Platform (DSP) to automate your Amazon PPC campaigns and maximize your ROI.  You’ll learn what DSP is, how it works, and how to create dynamic creatives that improve campaign efficiency and reach.