Mike Hardenbrook – The Cold Email Academy

Curriculum (Google Drive Proof)

If you rely on cold email to drive sales, but your current results are inconsistent, Mike Hardenbrook’s The Cold Email Academy is one of the few programs built by someone who has actually scaled to six figures per month using this exact channel. This is not a theory-based copywriting course – it is a complete outbound system designed to find, contact, and close high-value B2B clients with predictable campaigns.

Who is Mike Hardenbrook – and why does he matter?

Mike Hardenbrook has spent the last decade obsessively focused on cold email as a primary growth lever. He has used it to take his own ventures from zero to millions in revenue and helped partner companies reach tens of millions in sales. He has advised venture-backed startups and major brands, and his work has been featured on FOX, NPR, Entrepreneur on Fire, and INC.

He is also the co-founder of Growth Geeks and Growth Hacker TV, giving him a front-row seat to what actually works in modern B2B lead generation and marketing. When someone like the former CEO of REMAX publicly credits Mike’s systems as driving real results, you know this is not just another guru with a Twitter thread.

Most importantly, cold email is not a sideline for him. It is the core engine he has used for over 10 years to consistently generate pipeline, validate offers, and scale revenue.

Inside The Cold Email Academy – what you actually get

While Mike also runs a Cold Email Accelerator and past programs like Cold Email Masters, The Cold Email Academy follows the same core methodology: a complete, step-by-step system for going from “no list, no ads, no affiliates” to a scalable outbound machine.

Here is how the course is typically structured and what you can expect to learn:

1. Foundations: Positioning and offer clarity
You start by defining who you should be emailing and why they should care. This goes beyond generic “ideal customer avatar” talk and dives into:

– How to identify markets that respond exceptionally well to cold email
– How to shape an offer that gets a “yes” from strangers who have never heard of you
– The psychology of being a welcomed guest in the inbox instead of an annoying spammer

This part alone is often where entrepreneurs and agencies go wrong: they send decent emails about the wrong offer to the wrong people. Mike forces you to fix that first.

2. Lead targeting and list building (without blowing your budget)
Next, Mike shows you how to tap into practically unlimited targeted leads without relying on expensive tools or paid ads. You learn:

– How to define hyper-relevant lead criteria so your list is small but highly qualified
– Processes and tools to find verified emails at scale
– How to research prospects just enough to personalize without killing your efficiency

The promise here is minimal-budget lead generation with maximum relevance. If you are a freelancer, agency owner, SaaS founder, or consultant, this is the piece that can change your entire acquisition model.

3. Crafting cold emails that get replies (and even thank-yous)
Mike’s big belief: when done right, cold email makes people thank you for reaching out. The Academy breaks down:

– Subject line frameworks that lift open rates without being clickbaity
– Simple, short email structures that feel human and conversational
– How to write offers that feel like opportunities, not pitches
– Personalization techniques that move beyond {FirstName} and {CompanyName}

You also see real-world examples and breakdowns of what works and why. This is especially valuable if you are not a natural writer – you are not asked to be clever, just to follow proven templates and principles.

4. Follow-up sequences and reply handling
Most deals do not come from the first email. The course walks you through:

– How many follow-ups to send and when
– What to say in follow-up 2, 3, 4 without sounding desperate
– How to convert casual interest into booked calls and closed deals

This is where many DIY cold emailers leave money on the table. Mike’s system is about building a structured cadence so leads are nurtured until they are ready to talk.

5. Systems, automation and AI for scaling campaigns
Once your first campaign hits, you learn how to turn it into a machine. Mike goes into:

– Which parts of cold outreach to automate and which to keep human
– How to use AI not just for writing, but for research, personalization, and analysis
– How to manage multiple campaigns and segments without burning your domain or your reputation

The goal is a repeatable process that can scale to consistent 100k/month sales figures, whether you are doing it yourself or delegating to a team.

6. Deliverability and compliance best practices
Without inbox deliverability, none of this matters. The Academy typically covers:

– How to warm up domains and protect your sender reputation
– How to write emails that get past spam filters
– How to comply with anti-spam regulations while still being effective

If you have ever had a domain blocked or campaigns suddenly tank, this part pays for itself fast.

What real students say about Mike’s approach

While “The Cold Email Academy” is a newer packaging of Mike’s methodology, feedback from students of his Cold Email Accelerator and Cold Email Masters is consistently in the same vein:

– Entrepreneurs and agency owners praise the system for being practical rather than hype-driven. Many report booking their first outbound deals within weeks of applying the scripts and targeting frameworks.
– Marketers appreciate that Mike is not just teaching copy, but the full stack: list building, offers, deliverability, follow-up, and scaling.
– Some students mention they were initially skeptical because cold email has a spammy reputation, but found Mike’s “be a welcomed guest” philosophy both ethical and effective.

He also earns trust from industry leaders: venture-backed founders, marketers, and even corporate executives publicly endorse his systems. That level of social proof is rare in the cold email world.

Is The Cold Email Academy right for you?

This course is especially suited for:

– B2B founders and startup teams who need pipeline without massive ad spend
– Agencies and freelancers who want a predictable way to book qualified sales calls
– Consultants and coaches selling high-ticket services
– Marketers responsible for outbound lead generation

It is less suited for people expecting a push-button “send this one template and get rich” solution. You will need to do real work: define your offer, build lists, send campaigns, test, and iterate. The difference is, you are doing it with a proven playbook instead of guesswork.

Why get it from TSCourses?

TSCourses positions itself as The Best Place to Learn Online Courses – and for entrepreneurs watching their budget, that really matters.

Here is what makes grabbing Mike Hardenbrook – The Cold Email Academy through TSCourses such a strong move:

– Cheapest price in the market: You get access to a high-level cold email system that could easily justify premium pricing, at the lowest rate available. That immediately boosts your ROI potential.
– Instant access via Google Drive: Right after payment, you receive a direct Google Drive link. No waiting, no complicated logins – you can start mapping your first campaign in the next hour.
– High-speed download, no account blocks: You are not tied to a fragile learning portal