Marty Marion – Intensive Positioning Blueprint Program 2020

Curriculum (Google Drive Proof)

If you sell anything online – services, courses, software, coaching, ecom, local consulting – there’s one invisible skill that quietly decides whether you scale or stall: your positioning.

That is exactly what Marty Marion’s Intensive Positioning Blueprint Program 2020 is built to fix – fast and in depth – for entrepreneurs, agencies, and serious marketers who are tired of competing on price and “tweaking ads” instead of owning their category.

Who is Marty Marion and why should you listen to him?

Marty isn’t a theory-only marketing guru. He’s often introduced as a real-life “Madison Avenue Mad Man” – a veteran strategist with over 40 years in top agencies and in-the-trenches consulting for brands across healthcare, retail, eCommerce, consumer products and more. His proprietary framework, The Positioning Matrix, and his concept of Positioning Science have been used to help brands dominate categories, command premium pricing, and radically improve conversion across all channels.

In other words: he’s the guy agencies bring in when they need to out-think the competition, not just out-spend them.

What is the Intensive Positioning Blueprint Program 2020?

The Intensive Positioning Blueprint is a comprehensive video training program where Marty “leaves no stone unturned” and walks you through how to build a positioning platform that becomes the backbone of every message, every ad, every funnel, and every sales conversation you run.

Compared to generic branding courses that obsess over logos and color palettes, Marty’s program is about the psychology and science of how people choose, what makes them move, and how you can ethically control perception, belief, and buying decisions through your positioning.

Key pillars of the curriculum (and why they matter to you)

While the 2020 Intensive Blueprint is a self-contained program, it mirrors and condenses the core concepts of his larger Master Positioning courses. Here are the areas you can expect to dive into:

– The core of positioning and de-positioning
You learn not only how to define your brand’s unique position, but how to strategically de-position competitors – so your offers feel “obviously superior” before price is even mentioned. This is pure gold for saturated markets where everyone looks the same.

– The Positioning Platform and Positioning Matrix
Marty shows you how to build a Positioning Platform – a single source of truth that guides all your marketing, from landing pages to sales scripts. His Positioning Matrix framework breaks down the four critical elements of effective positioning (meaningful benefit, proof, differentiation, and more) and shows you how to adjust them for different market environments (introductory, offensive, defensive, remedial).

– Category Classes and how to create your own
Instead of fighting inside a crowded box, you learn to create your own “Category Class” – a hybrid category where you change the rules of comparison. This is how brands become “the only choice” instead of “one of many.”

– Brand vs branding, competitor vs competition
Marty clarifies distinctions most marketers blur: brand vs branding, competitor vs competition. Understanding these nuances helps you see opportunities your rivals never notice and prevents costly messaging mistakes.

– Doubt, dissatisfaction, and decision control
You will learn how to engineer the psychological journey of your prospects: how to seed doubt about the status quo, amplify dissatisfaction with current solutions, and then ethically guide decisions toward your offer. This turns “maybe later” into “I need this now.”

– Positioning ladders and traps
You’ll discover how markets mentally “rank” brands on ladders, how to climb those ladders, and how to avoid common traps that keep good businesses stuck on lower rungs, invisible to premium buyers.

– Advanced positioning, segmentation, and the full funnel
The program ties positioning into every phase of your funnel: acquisition, conversion, stimulation, and retention. You learn how to segment your audiences, tailor your positioning to each segment, and use it to boost conversion, lifetime value, and retention.

– Weaponizing your marketing and advertising
Marty calls the final stage “weaponization”: using Positioning Science to create ads, landing pages, and campaigns that hit deeper psychological triggers, increase click-through, reduce ad costs, and dramatically raise ROAS, all because your message finally says exactly what your best customers need to hear.

What real students say about Marty’s positioning training

Across reviews, podcasts, and feedback from his larger Master Positioning cohort, several themes show up again and again:

– “Not beginner fluff” – Students consistently say Marty’s content is advanced, strategic, and unlike the surface-level branding tips you find on YouTube. Many agency owners call it the most sophisticated positioning training they’ve ever taken.

– “Immediate clarity and confidence” – Marketers report that, for the first time, they can clearly articulate who they are, who they serve, and why they are different – in language that resonates with high-value clients.

– “Better clients, better fees” – Consultants and agencies credit Marty’s frameworks with helping them move up-market, close higher-value contracts faster, and justify premium pricing because their positioning makes their value obvious.

– “Applicable in any niche” – From local services and ecom to SaaS and coaching, students praise how easily the concepts adapt to different markets.

Feedback is not that the course is “entertaining” – it’s that it changes how you think, permanently, about markets, messaging, and competitive advantage.

Who is this program perfect for?

The Intensive Positioning Blueprint Program 2020 is ideal if you are:

– An agency owner or freelancer tired of being seen as “just another service provider”
– An info-product creator, coach, or consultant who wants to charge more and attract better-fit clients
– An ecom or SaaS founder looking to stand out in a crowded market without racing to the bottom on price
– A marketer or growth professional who wants a genuine strategic edge that works across channels and industries
– A student of marketing who wants to go beyond tactics and learn the deep structure behind every winning campaign

If your business lives or dies on the strength of your message, this is leverage.

Why get this course from TSCourses instead of elsewhere?

Marty’s positioning programs are known for being premium-priced – and worth it. But as you probably know, not everyone can or wants to pay top-tier rates just to access the material.

This is where TSCourses comes in.

Brand: TSCourses – The Best Place to Learn Online Courses
We specialize in bringing high-impact courses like Marty Marion’s Intensive Positioning Blueprint to entrepreneurs, marketers, traders, and students at the most accessible pricing in the market.

Here’s what makes our offer different:

– Lowest price commitment
We commit to the cheapest price in the market for this program. That means you can access world-class positioning training that others paid a premium for, at a fraction of the cost.

– Instant access via Google Drive
No waiting, no “we’ll email you in 24–48 hours.” After payment, you receive an instant Google Drive link so you can start watching, downloading, and implementing right away.

– High-speed, hassle-free experience
All content is hosted for high-speed download. No buffering nightmares, no complicated logins, no risk of your course access being blocked or revoked.

– 15-day satisfactio