Liam James Kay – Google Ads Bootcamp

Curriculum (Google Drive Proof)

If you are serious about using Google Ads to drive predictable, scalable profits with affiliate marketing or your own offers, Liam James Kay’s Google Ads Bootcamp is one of those rare courses that comes straight from someone who is actively doing it – not just talking about it.

And when you combine that with TSCourses’ lowest-price guarantee, instant Google Drive delivery, and 15‑day satisfaction guarantee, it becomes a very attractive shortcut compared to trying to piece everything together from random YouTube videos.

Who is Liam James Kay – and why listen to him on Google Ads?

Liam James Kay is a well‑known affiliate marketer and media buyer who went from knowing nothing about affiliate marketing to becoming a multi six‑figure “super affiliate” in roughly a year. He is particularly respected for his results with paid traffic, especially Google Ads, YouTube Ads and native ads.

Through his 6 Figure Affiliate Bootcamp and advanced native ads programs, he has helped thousands of students understand how to:

• Find high‑converting affiliate products
• Build simple but powerful funnels
• Drive traffic profitably with Google Ads, YouTube Ads, Facebook and native ads
• Scale without burning ad spend on “vanity clicks”

Google Ads has been one of the main pillars of his strategy. In his content, he consistently emphasizes intent‑based marketing: getting in front of people on Google and YouTube at the exact moment they’re ready to buy or actively searching for a solution. The Google Ads Bootcamp is his focused training that digs deeper into that piece of the puzzle.

What exactly is the Google Ads Bootcamp?

Liam’s Google Ads Bootcamp is designed as a step‑by‑step implementation program that takes you from a blank Google Ads account to running and scaling profitable campaigns, primarily for affiliate offers and software tools, but the frameworks apply equally well to e‑commerce and lead generation.

You’ll usually see it mentioned as a premium bonus in his affiliate marketing ecosystem: for example, he often includes it as a special bonus when people join certain tools or his broader 6 Figure Affiliate Bootcamp. That’s important, because it means this is not a shallow “lead magnet” – it is real, paid content he uses as a value driver in his higher‑ticket stack.

The structure typically covers:

1. Core Google Ads Foundations
Liam walks through the fundamentals, but always with a direct‑response, conversion‑focused lens. You’re not just learning buttons inside the interface; you’re learning which levers actually move profit. Topics include:

• Types of campaigns that work best for affiliates (Search, YouTube, sometimes Display)
• How intent works on Google, and why certain keywords will almost always lose you money
• Account structure that keeps data clean and easy to optimize

2. Research and Offer Selection
This is where his affiliate background shows. You get a practical process for:

• Choosing offers that are “Google‑friendly” (vital if you don’t want your account suspended)
• Finding buying‑intent keywords around those offers
• Evaluating competitiveness and “angle gaps” your ads can exploit

For entrepreneurs and product owners, you can use the same process to position your own SaaS, info products or services in a way that fits naturally with how people already search.

3. Landing Pages and Funnels for Google Traffic
Many courses talk about “more traffic”; Liam focuses on getting that traffic to convert. Expect training around:

• Simple landing pages that Google approves but still convert cold traffic
• Bridge pages and value‑bridge funnels for affiliate products
• Key elements that reduce bounce rate and increase Quality Score

If you’ve ever had Google disapprove your pages or punish you with high CPCs, this part alone can save a lot of painful trial and error.

4. Campaign Setup: From Zero to First Clicks
Here Liam gets tactical and takes you through:

• Exact campaign and ad group setup
• Match types that still work and how to structure ad groups by intent
• Writing compliant but persuasive ad copy that “sells” the click without triggering policy issues
• Setting up conversion tracking correctly (something many beginners skip or mess up)

His style is very “over‑the‑shoulder,” so you can literally follow along inside your own account as he builds campaigns.

5. Optimization and Scaling
This is where money is made or lost. Liam shows you:

• How to read the data inside Google Ads like a media buyer, not a beginner
• When to kill keywords, ad groups and placements vs. when to give them more time
• How to use negative keywords aggressively to protect your budget
• Smart ways to scale without doubling your costs overnight

He also draws from his broader paid traffic experience to show how to combine Google Ads with