Kim Krause Schwalm – Supplement Copy Boot Camp

Course Description

5 LIVE workshops together with your boot camp host, Kim Krause Schwalm
All workshops embrace: Zoom entry to LIVE workshops with Q&A at finish of every workshop and probability to get suggestions + name recordings (video/audio) + slide decks + transcripts + PDFs of any samples used

Workshop #1 — State of the Supplement Market and Why It’s Completely different: Tuesday, April 18th – 1pm Japanese

· Supplement market overview: top-selling merchandise, learn how to spot a “sizzling” nutrient, who the goal market is, prime gross sales channels/codecs to make use of (on-line AND unsolicited mail), largest gamers
· Supplement copy compliance: FDA/FTC—general pointers and tips for getting round them
· Analysis overview: greatest research and the place to search out them, competitor analysis, accumulating swipes, utilizing AI instruments
… And extra!

Workshop #2 — Giving your Supplement Promo the Enormous Edge it Wants: Tuesday, April twenty fifth – 1pm Japanese

· Stage of market sophistication and why distinctive mechanism/proof are important for dietary supplements
· Differentiating your complement in a sea of rivals
· Tips on how to maximize your physician/”guru” and increase gross sales even with out one
· Tips on how to construction your promo to maintain your prospect studying or watching—and keep away from frequent errors that lose complement consumers
… And extra!

Workshop #3 — Tips on how to Beat Supplement Controls and Launch New Merchandise: Tuesday, Could 2nd – 1pm Japanese

· Secrets and techniques to beating an present management: learn how to analyze and discover its weaknesses, the place to look to realize an edge, leaving no stone unturned
· Deciding on the “huge concept”: greatest angles to make use of/take a look at, learn how to weave it all through your promo
· Crafting compelling headlines and leads for promos (gross sales pages, VSL, unsolicited mail)
· Driving visitors to your complement gross sales web page or VSL with the suitable electronic mail or “carry”
… And extra!

Workshop #4 — Making It Inconceivable for Your Prospect NOT to Purchase: Tuesday, Could ninth – 1pm Japanese

· Closing the sale with copy – what you MUST do with complement copy closes
· Structuring your provide – greatest varieties that work and the way to decide on
· Creating upsells and cross-sells – on-line, cellphone, electronic mail follow-up, within the field
· Getting reorders: the essential lever that makes all of your promos extra worthwhile
… And extra!

Workshop #5 — Supplement Consumer Secrets and techniques – Greatest Ways for Freelancers Now: Tuesday, Could sixteenth – 1pm Japanese

· Discovering shoppers
· What to cost
· Negotiating royalties
· Steering away from dangerous shoppers
· The all-important, cover-your-butt contract must-haves
· What complement shoppers are searching for
… And extra!