Kim Kraus Schwalm – Copywriting Velocity

Curriculum (Google Drive Proof)

Kim Krause Schwalm presents her strategy to writing profitable management promos to an intimate group of copywriters and entrepreneurs. Copywriting famous person Carline Anglade-Cole and high e-mail advertising knowledgeable “Large Jason” Henderson are additionally within the viewers and contribute many ideas as properly. Kim covers every little thing from analysis to developing with the large thought to ideas for structuring and writing participating, persuasive copy that sells.

Module #1: The Artwork and Science of Writing Headlines
Kim Krause Schwalm exhibits you write compelling headlines that demand consideration and get your copy learn on this Copywriting Velocity coaching module, together with…

9 sorts of killer headlines, with precise promo examples of every one
“Which headline received?” real-life checks (the winners could shock you!)
Secrets and techniques to utilizing a singular mechanism efficiently in your headline
Tips on how to determine what kind of headline works finest to your product and market
Eye-opening critiques on headlines to assist make yours far stronger
And rather more!
Module #2: Secrets and techniques to Writing Leads
Kim Krause Schwalm exhibits you write leads that hook prospects early on and prime them to purchase on this Copywriting Velocity coaching module, together with:

The six strongest sorts of leads (plus particular examples and an evaluation of what makes them work)
5 simple opening sentences that get your copy learn (plus how I used one in all these opening sentences to get a sizzling new management!)
The three important issues your lead MUST do properly. Hooks your prospects early and DOUBLES your probabilities of making a sale
Tips on how to decide which sort of lead is finest to your product and market
And rather more!
Module #3: The Reality About Fascinations
Kim Krause Schwalm exhibits you write intriguing fascinations and maximize their promoting energy on this Copywriting Velocity coaching module, together with:

27 fascination formulation that can assist your bullets write themselves (plus examples of every kind)
Why it’s best to write plenty of fascinations it doesn’t matter what you’re promoting
10 guidelines for writing fascinations that make your prospect insatiably curious
Tips on how to adapt your finest fascinations into headlines, e-mail topic traces, sidebars, and even your major hook (plus examples)
Fascination-writing workout routines and critiques you’ll be able to apply to your personal bullets
And rather more!
Module #4: Highly effective Provides and Closes
Kim Krause Schwalm exhibits you write sizzling-hot provide and shut copy that make it nearly not possible to your prospect to not purchase on this Copywriting Velocity coaching module, together with:

The 4 main sorts of provides (plus do’s and don’ts for every!)
Tips on how to construction your provide and provides it the perfect shot of handing you a management—whereas maximizing your royalties
Prime ideas for an ideal assure together with examples
Essentially the most important components for a killer shut—plus a deep evaluation of the shut part in one in all my hottest present controls
Examples and breakdowns of upsells, cross-sells, and down-sells utilized in extremely profitable funnel copy that’s working proper now
And rather more!
Module #5: Evolution of a Management
On this coaching, you’ll get to see me break down a profitable anti-aging VSL management from starting to finish!

Once I first started working with my copywriting mentees, I had lately written a promotion for a division of Agora for an anti-aging complement. As a result of the analysis and writing course of was nonetheless contemporary in my thoughts, I did an in-depth coaching session on it.

Right here’s a glimpse of what you’ll uncover:

Tips on how to acquire an unstoppable edge by getting what you want in your “begin package”—plus different necessities it’s best to request that many copywriters don’t assume to ask for!
Why it’s best to all the time transcend what the shopper provides you. Right here’s the place else to search for the perfect research and different proof components to spice up your copy’s energy.
How I analyzed the present management I used to be up towards—and recognized its strengths and weaknesses. (You should use this identical course of for each new promo you write!)
The precise analysis article that sparked my “large thought”—and handed me a sizzling new management. (I take you from preliminary “spark” to discovering the suitable story to make use of in my lead).
The precise emails I used with my shopper to maneuver the approval course of alongside shortly and promote them on my desired copy platform. (Many much less skilled copywriters flub these communications up!)
Why I structured the promo the way in which I did—plus the pondering that went into the order of components offered.
The place I first launched the product within the VSL—and what it’s best to all the time take into accounts when deciding when to introduce yours in any long-form promotion.
The particular ingredient naming technique I used to set the product aside from the competitors. (You may make even the most typical and boring components sound new and distinctive once you do that!)
The straightforward shut trick that makes your prospect act NOW (no, it’s NOT a deadline!)
Tips on how to “throw down the gauntlet” in your shut copy. This technique takes “future pacing” to an much more efficient degree. Plus the precise copy in my promo that did this.
And rather more!
This 90-minute coaching session provides you a uncommon inside glimpse into how an A-list copywriter approaches a brand new undertaking…does the analysis…comes up with the large thought…after which makes all of the strategic choices essential to craft a profitable management. It’s the subsequent smartest thing to wanting over my shoulder as I write it!