Justin Goff – How To Build A Massive Email List With Low-Priced ‘Pocket Change’ Offers

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If you sell anything online, “How do I build a big, responsive email list without burning cash on ads?” is probably the question haunting you every week.

Justin Goff’s “How To Build A Massive Email List With Low-Priced ‘Pocket Change’ Offers” is built to answer exactly that – with a very specific, very practical model: ultra-low-ticket offers that pull in buyers at scale, not just freebie-seekers.

In this review, I’ll walk you through who Justin really is, what this course actually teaches, the kinds of results students report, and why getting it through TSCourses is the smartest possible way to access it.

Who is Justin Goff – and why listen to him about list-building?

If you’ve been around direct response or email marketing for a while, you’ve almost certainly seen Justin’s name.

He’s not a “theory” guy. He’s a practitioner who:

– Built and sold a health supplement company using direct response funnels and email
– Has personally written and overseen thousands of sales emails generating millions in revenue for himself and clients
– Was trained by legendary copywriter David Deutsch and later mentored A‑list copywriters inside his Copy Accelerator mastermind
– Runs a highly profitable business built primarily on his email list, routinely pulling in tens of thousands per month from a relatively lean list

In interviews and podcast appearances, Justin is very clear: his email list is the engine of his entire business. He writes what he calls personality-driven emails and focuses obsessively on growing that list with the right people – buyers, not freebie-hunters.

That’s where these “pocket change” offers come in. He has tested and refined low-priced front-end offers that can bring in hundreds of new buyers per day while simultaneously growing his list with people conditioned to spend.

So this course is not some speculative experiment. It’s the documentation of a model he’s run and refined in his own business, and in the businesses of clients and students.

What “How To Build A Massive Email List With Low-Priced ‘Pocket Change’ Offers” is really about

At its core, this course answers one big question:

“How do I design and scale a tiny, almost impulse-buy offer that reliably turns cold traffic into buyers and email subscribers – at a cost that makes sense?”

While the exact module names may vary depending on when you access it, here’s what the curriculum typically covers and the logic behind it.

1. The psychology of low-priced “pocket change” offers

Justin starts by breaking down why low-ticket offers can outperform free lead magnets for serious marketers:

– People who pay – even $7 or $9 – behave differently from freebie seekers
– A buyer list is infinitely more valuable than a subscriber list
– Low-ticket reduces friction while still creating a commitment

You learn what makes an offer feel like “pocket change” to your ideal customer, how to frame the value so it feels unfairly stacked in their favor, and how to avoid the trap of selling something so cheap it attracts the wrong audience.

This isn’t just “make a $7 ebook.” It’s a strategic positioning exercise.

2. Choosing the right “hook” and angle for your market

If you know Justin from his email hook teachings, you won’t be surprised: he spends real time on how to come up with the right hook for your pocket-change offer.

You’ll see:

– How to identify the burning problem your offer should solve
– How to angle it so it feels like a fast, simple win
– How to differentiate from the 1,000 other low-ticket offers in your niche

This section is particularly valuable for copywriters, marketers, and entrepreneurs already familiar with basics but struggling to hit on that one irresistible idea. Students often mention the “aha” moment where they realize they were trying to sell a mini-course… when they needed to sell a micro-solution.

3. Structuring the offer so it turns buyers into long-term customers

Anyone can throw together a $7 product. What separates Justin’s method is how the entire funnel is built to:

– Attract the right people
– Get them a quick, visible result
– Seamlessly pitch them into higher-ticket products and ongoing offers

You’ll typically see him cover:

– What to include (and what to ruthlessly cut) from the front-end product
– How to create logical order bumps and one-time-offers (OTOs)
– How to connect the front-end to your core offers and backend

This is where a lot of the “hidden” value is: understanding that the goal is not profit on the front end; it’s building a pipeline of responsive buyers who repeatedly spend with you via email.

4. The funnel: landing page, sales page, checkout, upsells

Justin is a direct response copywriter first, so he walks you through the practical pieces:

– The structure of a high-conversion sales page for a low-ticket offer
– How much copy you really need at $7, $9, or $19
– Where to place urgency, bonuses, and guarantees
– How to design a friction-free checkout that encourages add-ons and upsells

If you’re a marketer or funnel builder, this part alone can save you months of trial and error. Instead of guessing how long your page should be or what to say, you get proven frameworks shaped by thousands of real buyers, not theory.

5. Traffic and scaling: how to get hundreds of buyers a day

A pocket change offer is useless without traffic. Justin usually demonstrates:

– How to test with small budgets
– The traffic sources that tend to work best for these offers (often Facebook, email solo ads, or JV deals)
– How to know when you’ve hit a winner – and when to kill it
– How to scale without killing your ROI or burning out your list

For entrepreneurs and media buyers, this is where the fun starts. Imagine switching from “I hope this lead magnet works” to “Every day, 200 new buyers are joining my list at breakeven or better.”

6. Turning that list into a revenue machine with email

Because Justin’s core business is email-driven, you also get his philosophy on what to do once these buyers are on your list:

– How to welcome new buyers so they feel they “know” you
– The cadence and style of emails that bond people to your brand
– How to mix valuable content with offers without burning the list
– Ways to promote other people’s offers to monetize even more

This is critical: the pocket change offer is the match; the email list is the fire. The course shows you how to keep that fire burning and growing.

Real student feedback and reputation

Justin’s courses and trainings tend to generate a lot of positive word-of-mouth in direct response circles, and this pocket change list-building system is no exception.

Common themes in student feedback include:

– “Worth far more than the price” – Students regularly say Justin undercharges relative to the depth and practicality of what he teaches.
– “Not just tactics” – Writers and marketers who’ve studied his material emphasize that, while he teaches hooks and offers, everything is rooted in fundamentals, not gimmicks. People who come in expecting a cheap trick usually leave realizing they’ve been handed a professional framework.
– “Best offer I’ve ever launched” – Many report that their low-ticket pocket-change offer becomes their highest-volume front-end, outperforming previous lead magnets and cold-traffic funnels.
– “Clarity on who I want on my list” – Instead of obsessing over list size, students begin optimizing for buyer quality, which changes how they approach every part of their marketing.

You will occasionally find critical takes – usually from people wary of “tactics” – but even those critics typically acknowledge that Justin’s content is solid and that in the right hands, his methods work extremely well. The warning is more about not using any course as a crutch instead of learning fundamentals, not about this training being low quality.

Who is this course perfect for?

This course shines for:

– Entrepreneurs with existing products who need a scalable front-end funnel
– Marketers and funnel builders who want a proven low-ticket model to plug into client businesses
– Copywriters who want to understand how front-end offers, hooks, and email list monetization work in the real world
– Info-product creators, coaches, and consultants who are tired of low-quality freebie leads and want a list of buyers

If you are brand new to copywriting and have zero understanding of audience, benefits, or basic funnels, you may need a fundamentals course alongside this. But if you’ve been banging your head against cold traffic and expensive leads, this can be the breakthrough that finally makes your economics work.

Why get it through TSCourses?

TSCourses positions itself as The Best Place to Learn Online Courses, and for entrepreneurs and marketers that matters for very practical reasons.

Here’s what you get when you grab Justin Goff’s “How To Build A Massive Email List With Low-Priced ‘Pocket Change’ Offers” through TSCourses:

Cheapest price in the market

You’re committing to building a long-term asset – your buyer email list – so every dollar saved on training is a dollar you can pour into traffic and testing.

TSCourses commits to offering this course at the lowest price you’ll find. That means:

– You can get into Justin’s proven system without the usual premium “guru” markup
– You protect your testing budget so you can actually implement the pocket change funnel instead of just studying it

Instant delivery via Google Drive

As a marketer or entrepreneur, your best ideas are perishable. You want to move while you’re excited, not wait days for access.

With TSCourses, after payment you get:

– Instant Google Drive access to the course materials
– High-speed download so you can have everything on your device right away
– No waiting, no friction – you can be mapping your offer and funnel this afternoon

15-day satisfaction guarantee

Buying courses can feel risky, especially if you’ve been burned before by fluff content.

TSCourses removes that anxiety with a simple 15-day satisfaction guarantee:

– Go through the material
– Start sketching your pocket change offer and funnel
– If you feel the course doesn’t deliver on its promise, you’re protected

That safety net means you can evaluate the course based on your business reality, not just a sales page promise.

No account blocking, no headaches

Nothing is worse than paying for a course, setting time aside to study, and discovering you’re locked out or throttled.

With TSCourses:

– Your access is via Google Drive, not a fragile third-party portal
– There is no risk of “account blocking” for trivial login issues
– You can download the content for offline, lifetime access on your own terms

That’s especially valuable for busy entrepreneurs and traveling marketers who may not always have perfect internet or time to deal with platform issues.

A compelling angle: Turn “random traffic” into a predictable buyer factory

The real power of Justin Goff’s “pocket change” system – and why it’s worth getting serious about – is this:

It transforms the way you think about growth.

Instead of:

“I need more followers”
“I need cheaper leads”
“I need a viral reel”

You start asking:

“How many new buyers joined my list today?”
“What small, irresistible offer can I put in front of cold traffic so they become committed customers?”
“How can I use email to multiply that relationship over months and years?”

Justin’s course hands you a vehicle for that transformation:

– A step-by-step way to craft a low-ticket offer that feels like a no-brainer
– A conversion-focused funnel to turn cold visitors into customers
– A strategic view of email that turns that buyer list into an ongoing revenue stream

And TSCourses gives you the most frictionless, affordable way to access that vehicle:

– Lowest price in the market
– Instant Google Drive delivery
– High-speed, no-blocking access
– 15-day satisfaction guarantee

If you’re ready to stop guessing with free lead magnets and finally build a list of people who happily pull out their wallets for you, Justin Goff’s “How To Build A Massive Email List With Low-Priced ‘Pocket Change’ Offers” through TSCourses is one of the smartest moves you can make this quarter.

Secure your copy, open it today, and start architecting the pocket change offer that could quietly become the most important asset in your entire business.