Justin Goff – 13 Most Profitable Email Hooks Of All Time

Curriculum (Google Drive Proof)

If you write emails for a living – or you want email to become your main sales engine – Justin Goff’s “13 Most Profitable Email Hooks Of All Time” is one of those rare short courses that can genuinely change how you see email forever.

Instead of another fluffy “swipe file,” this is a hyper-focused breakdown of the 13 specific hook styles Justin has used (and seen students use) to pull millions of dollars out of simple daily emails. And when you understand who Justin is and how he uses hooks in the real world, the value of this becomes obvious very fast.

Who is Justin Goff – and why should you listen to him?

Justin is not a “theory” guy. He’s a direct response copywriter and marketer who:

– Built and sold multiple 7- and 8-figure businesses, including a supplement company he scaled largely through email.
– Built a $23M company driven almost entirely by email marketing.
– Runs a private email list of top direct response marketers, copywriters and business owners where he teaches personality-driven, sales-focused email.
– Personally makes tens of thousands of dollars per month from a relatively small email list by sending short, simple, story-based emails.

He’s known in the industry for a few things that matter directly to this course:

1. He understands hooks better than most copywriters.
He has said repeatedly that what separates mediocre emails from ones that print money is not “better writing” – it’s better hooks. He’s obsessed with finding unique angles, unusual mechanisms and emotionally charged openings that make even cold subscribers stop scrolling and start reading.

2. He builds and monetizes email lists for the long term.
Justin is not a churn-and-burn promo guy. He writes what he calls personality-driven emails – emails that build a relationship, bond and trust while still selling aggressively. That means his hooks have to both intrigue and feel human, not hypey or clickbait-y in the worst sense.

3. His methods are proven in the harshest markets.
Health, supplements, financial offers, affiliate offers, coaching, info products – he’s written and consulted in them all. When a hook formula survives in those competitive niches, it works anywhere.

In other words: this course isn’t academic. It’s a distillation of what he actually uses, on lists that produce hundreds of thousands (and in some cases millions) of dollars per year.

What is “13 Most Profitable Email Hooks Of All Time” really about?

The promise of the course is simple: Justin gives you 13 of the most profitable email hook formulas he’s used in his own business and with clients, along with explanations and examples so you can adapt them to any niche.

Instead of leaving you staring at a blank cursor every time you need to send an email, you walk away with a toolbox of plug-and-play starting points like:

– Curiosity hooks that tease a big payoff without giving away the “how”
– Story hooks that pull readers into a personal or client story instantly
– Contrarian hooks that position you against common wisdom in your market
– Confession-style hooks that use vulnerability to build trust and set up a pitch
– “New mechanism” hooks that make an old benefit feel brand new again
– Newsjacking / topical hooks that tie your offer to what’s happening right now

You’re not just reading subject lines. You’re learning how to build the opening 2–4 sentences of the email in a way that:

– Grabs attention in a chaotic inbox
– Sets up the big idea or mechanism
– Naturally leads into your offer without feeling forced

Think of it this way: if copywriting is 80% about the idea and the hook, this course is focused entirely on the most profitable 20% of that 80%.

What you can realistically expect to learn

Based on Justin’s broader body of work and how he teaches email, here’s what you can expect inside:

A clear mental model for “what makes a hook profitable”
Justin doesn’t treat hooks as clever wordplay. He ties them directly to:

– Desire: which core desire in your market the hook taps into.
– Mechanism: what feels new, different or unexpected about your angle.
– Emotion: what emotion you trigger in the reader (curiosity, fear, greed, relief, hope, etc.).
– Open loop: what unresolved tension you create that forces a click and a read.

By the end, you don’t just steal hooks – you understand why they work, so you can adapt them intelligently.

13 battle-tested hook templates you can reuse forever
Each hook is more than a “formula.” Justin typically gives:

– A core pattern or fill-in-the-blank structure.
– Multiple examples from different niches.
– Notes on when to use it (e.g., warm list vs colder list, hard pitch vs soft pitch).
– Common mistakes people make the first time they try it.

If you write email daily or weekly, these hooks can cover you for months of content. Rotate them, remix them, and your list will never feel like they’re reading the same email over and over.

How to plug hooks into personality-driven emails
Because Justin’s whole business revolves around personality-driven daily emails, he shows you how to:

– Start with a hook
– Move naturally into a story, insight or lesson
– Transition cleanly into your offer or CTA
– Keep your tone human and conversational instead of “salesy robot”

This is especially powerful for coaches, course creators, consultants, info-marketers, and agency owners who want to sell without burning out their list.

How to use hooks for different goals
Not every email is a hard pitch. Expect to see how each hook can be used for:

– Direct sales emails
– Warm-up and indoctrination sequences
– Re-engagement emails to wake up a dead list
– Affiliate promotions where you need a unique angle on someone else’s offer

That versatility is what turns 13 hooks into a nearly endless supply of email ideas.

Who is this course perfect for?

This is not a “beginner-only” product, but it’s also not so advanced that you’ll be lost if you’re new. It’s ideal for:

– Copywriters who want to charge more by writing emails that actually move the sales needle.
– Freelancers who want a simple way to deliver better results to clients quickly.
– Coaches and course creators who rely on launches and promos – and need their list to actually open and click.
– Ecom and DTC founders who want to break free from boring discount emails and start telling stories that sell.
– Agencies that manage email for clients and need proven frameworks for their team.
– Aspiring email specialists who want to fast-track their skills, build a portfolio, and hit consistent $5k–$10k months.

If you’ve ever stared at a blank screen thinking “I have no idea what to say to my list today,” this is one of the fastest ways to kill that problem.

Real student feedback and reputation

Justin’s courses and trainings have a strong reputation in the direct response world. You’ll often hear students say things like:

– They went from struggling to get opens and clicks to seeing immediate improvements just by changing how they start emails.
– They finally understood why some emails “hit” and others die, even when the product and list are the same.
– They landed better clients or raised their rates because they could speak confidently about hooks and angles, not just “writing copy.”

He also has long-standing testimonials from top marketers who credit Justin with:

– Dramatic boosts in AOV and funnel performance
– Scaling offers to cold traffic using stronger hooks and email angles
– Turning average email lists into highly profitable assets

While those testimonials may come from higher-ticket programs and consulting, they are built on the same underlying skill set this course is teaching: finding and deploying profitable hooks.

A compelling angle you may not have considered

Here’s the overlooked truth:

You don’t need to become a better “writer” to make a lot more money from email.

You need better hooks.

– You can have a rough, conversational style and still crush it – if your hook is irresistible.
– You can be competing against bigger brands with bigger budgets – and still win the inbox – if your hook cuts deeper into reader desire than theirs.
– You can write emails in 20–30 minutes daily – if you start from a strong hook template instead of inventing something from scratch.

“13 Most Profitable Email Hooks Of All Time” is less a “course” and more a permanent unfair advantage file. When other people are tired, burned out, and recycling weak angles, you’ll have 13 proven structures to lean on every single time.

Why get this course through TSCourses?

You can hunt around the internet, pay full price, or wait for one of those “open for 48 hours” promotions… or you can do it the smart way.

Here’s what makes grabbing Justin Goff – 13 Most Profitable Email Hooks Of All Time from TSCourses such a no-brainer:

The best place to learn online courses
TSCourses is built specifically for entrepreneurs, copywriters, marketers, and students who want top-tier courses without the usual friction, upsell games, or access headaches. Our focus is simple: get you into the learning as fast and as affordably as possible.

Cheapest price in the market – without sacrificing quality
We commit to the lowest price you’ll find for this course. That means you keep more of your budget for ads, tools, or hiring help, while still getting the same high-caliber training Justin created.

Instant delivery via Google Drive
The moment your payment clears, you receive an instant Google Drive link with the course materials. No waiting for account approvals, no hunting for login emails, no confusing dashboards. You pay, you click, you start learning.

High-speed download and no account blocking
Because everything is delivered through Google Drive, you can:

– Stream or download quickly, even with larger files
– Access from any device
– Avoid the nightmare of “your account has been blocked” or “maximum devices reached”

You have what you paid for. Simple.

15-day satisfaction guarantee
If you feel the course doesn’t live up to your expectations, you have a full 15 days to let us know. If it’s not giving you new, profitable hooks and angles for your emails, you’re protected. This removes the risk and lets you judge the material on its real-world impact.

How to get the most out of this course

Once you grab “13 Most Profitable Email Hooks Of All Time” through TSCourses, here’s a simple plan to turn it into money:

– Block out 2–3 focused hours to go through the entire training once without pausing. Let the patterns sink in.
– Pick 3 hooks that feel most natural to your voice and niche.
– Commit to using one of those hooks every time you write an email for the next 2 weeks.
– Track opens, clicks, and replies – you’ll quickly see which hooks your list responds to best.
– Begin mixing in more hooks from the training as your confidence grows.

Within a month, you’ll have your own “top 5” or “top 7” hooks from Justin’s 13 that you can rely on anytime you need a sales surge.

Ready to make your emails impossible to ignore?

If you’re tired of guessing what will get opened…

If you’re done writing “value” emails that quietly die without leading to sales…

If you want a simple, proven, repeatable way to start every email with a money-making angle…

Then Justin Goff – 13 Most Profitable Email Hooks Of All Time is the fastest shortcut you can take.

TSCourses gives you:

– The cheapest price on the market
– Instant Google Drive access
– High-speed, hassle-free download
– A 15-day satisfaction guarantee so you can test it without fear

Turn your next email into a profit engine instead of a shot in the dark. Get your copy of “13 Most Profitable Email Hooks Of All Time” from TSCourses today and start writing hooks that your subscribers can’t ignore – and your bank account can’t help but notice.