Jose Caballer – CORE Discovery

Curriculum (Google Drive Proof)

If you’ve been struggling to “sell” strategy, align stakeholders, or get clients to pay real money for discovery, Jose Caballer’s CORE Discovery might be the missing piece in your toolkit – and the way you start charging not for pixels, but for thinking.

In this in‑depth review, we’ll unpack what CORE Discovery really is, who Jose Caballer is (and why that matters), what you actually get inside the program, and how real creatives and strategists are using this framework to transform the way they work with clients. Then we’ll show you how you can access it through TSCourses at the lowest price with instant delivery.

Who is Jose Caballer – and why listen to him?

Jose Caballer is not another theory‑only “brand guru.” He’s a designer, strategist and creative entrepreneur with more than two decades of hands‑on experience working with brands like Disney and Nike, then training thousands of professionals worldwide through workshops, webinars and The Futur (formerly The Skool), which he co‑founded with Chris Do.

At The Futur, Jose was the driving force behind CORE – a design strategy framework that became one of their most popular products and a reference point in the creative industry. Over the years, he has run live CORE sessions with agencies, freelancers, and in‑house teams globally, continuously refining the process into a repeatable, teachable system.

That background matters for one simple reason: CORE Discovery is not an academic framework. It is the distilled, battle‑tested version of what Jose used to lead real clients, in real rooms, toward clarity, alignment and bigger budgets.

What exactly is CORE Discovery?

At its heart, CORE Discovery is a simple but powerful framework to help any business understand, prioritize and focus on a clear vision and plan to reach its goals. Instead of spending months in back‑and‑forth meetings, emails and revisions, CORE gives you a structured one‑day (or condensed) workshop you can run with clients or internal teams to:

– Define who the brand is and what it stands for
– Understand the customers and their real needs
– Align on objectives, priorities and success metrics
– Translate fuzzy conversations into a clear brief and action plan

Jose often describes CORE Discovery as a way to “cut out” the discovery phase as its own productized service. Instead of burying your strategic thinking inside a big web or branding project, you sell discovery separately – and get paid upfront for your brain, not just for deliverables.

Who is this course really for?

Although it was born in the world of design and branding, CORE Discovery is now used by:

– Freelance designers and brand strategists who want to charge more and lead higher‑level conversations
– Agency owners who need a consistent, scalable discovery process for every new client
– UX, product and marketing teams who must align stakeholders around a shared vision quickly
– Consultants and coaches who want a visual, collaborative framework to structure strategic workshops

If your work involves helping businesses make decisions about their brand, product, website or marketing, CORE Discovery gives you a proven way to guide that conversation – without feeling like you’re guessing.

Inside the CORE Discovery curriculum: what you actually learn

The full CORE Discovery program is built around real work sessions, not just theory. It is designed to show you the process as it happens in live environments, then break down the thinking so you can replicate it with your own clients.

Here are the key elements and concepts you will encounter inside the course and its materials:

1. The CORE Discovery Framework

You learn Jose’s streamlined framework for a complete discovery session, typically built around three big pillars:

– Brand: Clarifying who the company is, what it stands for, its attributes, voice and position in the market.
– Customer: Identifying customer types, their needs, pains, aspirations and context.
– Objectives: Aligning on business goals, priorities, metrics and the constraints that will shape execution.

Jose shows how to structure the workshop so that these three dimensions interlock, giving you a 360‑degree view of the project in a single session.

2. Team Alignment Exercise

One of the core pieces of the course is the Team Alignment Exercise. You see Jose run live sessions where multiple stakeholders – founders, marketing leads, product owners, sometimes even investors – participate in guided activities to:

– Surface hidden assumptions
– Expose misalignment early
– Turn competing opinions into shared language on the wall

As a facilitator, you’ll learn how to keep the room engaged, how to manage dominant personalities, and how to use simple visual tools (post‑its, canvases, boards) to translate conversation into structured information.

3. The CORE Brief

At the end of discovery, clients expect something tangible. CORE Discovery shows you how to capture everything from the session into a clear, concise brief that becomes your “source of truth” for the project.

This brief typically includes:

– Brand attributes and key messages
– Primary and secondary audience profiles
– Business goals and success criteria
– Agreed priorities and a high‑level roadmap

Jose emphasizes that this brief is not just a document – it’s a value anchor. It’s what allows you to confidently price the follow‑up work (branding, design, UX, campaigns) based on real scope and aligned expectations.

4. Translation Principles

In one of his dedicated webinars, Jose goes deeper into what he calls Translation Principles – the skill of turning messy, emotional, often contradictory human input into clear, strategic outputs.

You learn:

– How to “translate” stories, complaints and desires into customer profiles and value propositions
– How to cluster attributes and themes so that patterns become obvious
– How to connect user needs with business goals to avoid making “pretty but pointless” work

This is where creatives start moving from order‑takers to strategic partners.

5. Advanced CORE Discovery 3.0 concepts

Jose has continued to update and refine the framework (often referred to as CORE Discovery 3.0). You’ll see him talk about:

– Attribute clustering: grouping brand descriptors into meaningful clusters that feel authentic and differentiated
– Data matching: linking insights from different exercises (brand, customer, objectives) to validate decisions
– Impact narrative: crafting the story of change – how the brand will transform the customer’s life and the business in the process

These advanced concepts give you a more robust structure for high‑stakes or complex projects, without adding unnecessary complexity.

Real student feedback and results

Across webinars, workshops, and online discussions, a few themes consistently appear in student feedback about CORE Discovery:

– Faster, more confident sales: Many designers and strategists report that using CORE as a front‑end product helped them close bigger projects, because clients could clearly see the logic and value behind their recommendations.

– Better clients and fewer revisions: When clients spend a full session co‑creating the brand direction and priorities, they feel more ownership – and are less likely to derail projects later with random requests.

– A way to “grow up” professionally: For freelancers transitioning into agencies or consultants stepping into strategy for the first time, CORE often becomes the bridge from “I make things look good” to “I help you make better business decisions.”

Some students have even applied CORE outside of traditional design work – to social impact projects in Latin America and Africa, scientific initiatives, and community programs – because the framework is, at its core, about aligning human beings around a shared vision.

Is CORE Discovery right for you?

You’ll get the most out of CORE Discovery if:

– You’re tired of doing endless unpaid discovery and “figuring things out” before you even send a proposal.
– You know you’re capable of strategic thinking but lack a clear, repeatable structure to sell and deliver it.
– You often find yourself stuck between stakeholders who disagree and expect you to magically reconcile everything.
– You want to future‑proof your career by shifting toward higher‑value strategy and facilitation, not just execution.

On the other hand, if you only want tactical tutorials (how to draw logos, use design software, or run ads) and have no interest in client workshops, conversations or facilitation, CORE Discovery may feel too conceptual for now. Its power lies in how you use it with people, not in flashy templates alone.

Why get CORE Discovery via TSCourses?

TSCourses exists with a simple promise: The Best Place to Learn Online Courses.

Our offer for Jose Caballer – CORE Discovery is built for entrepreneurs, marketers, designers and students who want maximum value with minimum friction:

– Lowest price commitment: We commit to offering the cheapest price in the market. That means you can access Jose’s proven framework without the usual premium price tag.

– Instant access via Google Drive: Right after your payment, you receive an instant Google Drive link. No waiting, no complicated logins, no delays.

– High‑speed download, zero account blocking: You can stream or download your course materials at high speed, without worrying about platforms throttling your account or blocking access.

– 15‑day satisfaction guarantee: Take the time to watch, implement and test the CORE Discovery content. If within 15 days you feel it’s not for you, contact us – your satisfaction is protected.

– One‑time payment, long‑term value: CORE Discovery is not a “watch once and forget” course. It’s a framework you can reuse with every client or project, multiplying the return on your investment over years.

A compelling angle: Stop guessing, start leading

The reality of the creative and marketing world today is harsh: AI can generate logos, layouts, even ad copy in seconds. What it cannot do is sit in a room, read the people in front of you, untangle conflicting agendas, and guide them to a decision they all believe in.

That is where COR