Jordan Platten – LearnAds – Facebook Ads Pro

Curriculum (Google Drive Proof)

If you are serious about turning Facebook and Instagram ads into a predictable client-getting machine, Jordan Platten’s “LearnAds – Facebook Ads Pro” is one of the few courses that actually comes from a practicing agency owner, not just a YouTube theorist. And through TSCourses, you can access it at the cheapest price in the market, with instant delivery and a safety net that removes almost all the risk.

Let’s break down who Jordan is, what you really get inside Facebook Ads Pro, what real students are saying, and why grabbing it via TSCourses is a smarter move than buying direct.

Who is Jordan Platten – and can you trust him?

Jordan Platten is best known as the founder of Affluent Agency, a UK-based social media marketing agency that has generated millions in new revenue for clients across e‑commerce, local businesses, and service brands. He isn’t just selling courses – he actively runs campaigns, manages client accounts, and produces in-depth content for a YouTube audience in the hundreds of thousands.

A few key points about his background:

• Agency-first, educator second: Jordan’s content and courses are based on the systems he uses daily in his agency. This is important because many “Facebook Ads gurus” only run ads for their own info products. Jordan’s strategies have to work in the real world for real businesses, or he doesn’t get paid.

• Proven training ecosystem: His flagship Affluent Academy (for building agencies) has thousands of students and a strong track record of people landing paying clients, quitting jobs, and starting agencies. Independent reviews consistently confirm the program is legitimate and results-focused, with structured modules, accountability, and a private mastermind community.

• Hands-on, practical teaching style: Reviewers who have gone through his material often highlight that he explains concepts clearly, uses real campaigns and dashboards, and focuses on implementation over hype. The occasional criticism is that some sections can feel fast or “rushed,” but overall the consensus is that his training delivers on its promise.

LearnAds – Facebook Ads Pro is the “pure ads” side of his world: instead of teaching you how to start an agency, this course is about mastering Facebook and Instagram advertising itself – from zero setup to profitable, scalable campaigns.

What exactly is inside “LearnAds – Facebook Ads Pro”?

Facebook Ads Pro is designed as a complete A‑to‑Z system for planning, building, launching, and optimizing campaigns that bring in leads and sales consistently. The promise is simple: copy the exact ads, structures, and processes his agency uses to get returns as high as 64x for clients.

The exact module titles may evolve over time as the platform changes, but here’s the core structure you can expect:

1. Foundations and strategy

Jordan starts with the fundamentals that most advertisers skip:

• How Facebook’s algorithm really works in 2025 and why some ads go viral while others die quickly.
• How to clarify your offer, your ideal customer, and your unique hook before you ever open Ads Manager.
• The difference between cold, warm, and hot audiences – and how to plan campaigns that nurture people from stranger to buyer.

This section alone can save you months of wasted spend, because you understand what you’re trying to achieve at each stage of the funnel instead of just “boosting posts.”

2. Technical setup done properly

Instead of you piecing random tutorials together, the training walks you through every key setup step:

• Business Manager configuration: creating and linking ad accounts, pages, pixels, domains, and payment methods correctly.
• Pixel and events: installing the Facebook pixel, setting up standard events (Purchase, Lead, Initiate Checkout, etc.), verifying your domain, and configuring aggregated event measurement – critical after all the iOS privacy changes.
• Conversions API and tracking: how to improve tracking accuracy so you can still optimize for real results even in a “post‑iOS” world.

This is where many beginners get lost. Jordan’s walkthroughs and screen-shares are particularly useful if you’ve ever felt intimidated by Business Manager.

3. Audience research and targeting

Facebook’s strength lies in its targeting – if you understand your buyer and know where to find them. In this module, you learn:

• How to build detailed customer avatars based on real data, not guesses.
• Interest, behavior, and demographic targeting – when to use each and when to lean more on broad targeting and algorithmic learning.
• Lookalike audiences and retargeting – building warm pools of people who watch your videos, visit your site, or engage with your brand.

He goes beyond “click here, click there” and shows how to combine targeting with funnel strategy. That’s the difference between okay campaigns and campaigns that feel almost unfair.

4. Creating high-converting ads

This is where Jordan’s real-world agency experience comes through. You’re not just told to “write good copy” – you’re given frameworks:

• Ad copy formulas for cold audiences vs retargeting.
• How to structure primary text, headlines, and descriptions so they stop the scroll and drive clicks from the right people.
• Creative strategy: which images and videos tend to work best for lead gen, local businesses, and e‑commerce.
• How to analyze winning ads in your niche using the Facebook Ad Library, then ethically model them for your own brand.

He often shares or references the same styles and angles his agency uses, so you’re learning from proven examples, not theory.

5. Building your first campaigns (step‑by‑step)

In this section, you see the entire process of building campaigns inside Ads Manager, including:

• Choosing the right campaign objective for your goal (leads, sales, traffic, messages, etc.).
• Deciding on CBO (campaign budget optimization) versus ABO (ad set budget) – and when to use each.
• Setting budgets, bids, placements, and schedules without burning cash in the learning phase.
• Publishing your first campaigns with confidence instead of guessing your way through the interface.

If you’ve already watched some of Jordan’s free YouTube “How to Run Facebook Ads for Beginners” content, imagine that but deeper, more structured, and specifically created as a complete system.

6. Optimization, scaling, and troubleshooting

Many courses teach you how to launch ads; far fewer teach the art and science of scaling them without blowing up your ROAS. Facebook Ads Pro places a lot of emphasis here:

• Reading key metrics: CTR, CPM, CPC, CPA, ROAS, frequency, and what each one is telling you.
• When to kill, when to tweak, and when to scale an ad set or campaign.
• Horizontal vs vertical scaling strategies: adding new audiences vs increasing budget on winners.
• Creative testing frameworks so you always have new angles to rotate in before fatigue kicks in.

This is where campaign managers earn their money, and where Jordan’s agency results (like 64x ROI case studies) are made possible.

7. Templates, structures, and “copy‑and‑paste” resources

One of the biggest selling points is that you’re not left to reinvent the wheel. The pro training includes:

• Proven campaign structures and naming conventions.
• Sample ad copy templates and angles you can customize.
• Funnel structures for lead generation, webinars, and e‑commerce.
• Checklists for audits and launches so you don’t miss a step.

Instead of tinkering for months, you can plug into what’s already working for a seasoned agency.

Who is this course best for?

From the content and real user feedback, Facebook Ads Pro is especially strong for:

• Entrepreneurs who want to run their own ads and stop relying on agencies.
• Freelancers and aspiring media buyers who want to offer Facebook Ads as a serious, premium service.
• Agency owners who have clients but feel their ads are “meh” and want more consistent results.
• Marketers and students who want a practical, portfolio-building skill with huge demand in 2025 and beyond.

It is beginner-friendly in the sense that Jordan explains from the ground up, but you should be prepared for a fairly steep learning curve if you’re totally new to digital marketing. The material is dense and practical – not “light” or fluffy.

Real student feedback: what people love and what could be better

Independent reviewers and real students highlight several positives:

• Clear, well-presented lessons: Jordan is an engaging teacher with a straightforward style. Slides and screen recordings are clean and easy to follow, even at lower resolutions.
• Strong for beginners to intermediate advertisers: Many business owners with no prior ads experience have successfully set up their first profitable campaigns using his frameworks.
• Real-world credibility: Students often mention that what he teaches matches what they see in their own dashboards when implemented properly – no bait-and-switch.

There are also some constructive criticisms and considerations:

• Some lessons feel rushed: A few reviews mention that certain modules move quickly and that Jordan occasionally reads from slides. While not a dealbreaker, you may need to pause, rewind, and take detailed notes, especially in more technical sections.
• Not a magic shortcut: Like all legitimate programs, success depends heavily on your niche, offer, and willingness to test and iterate. Jordan provides the system, but you still have to put in the work.
• Steep but worthwhile learning curve: For complete beginners, especially those unfamiliar with marketing fundamentals, the amount of content can feel intense. Taking it slowly and rewatching key modules is essential.

Overall, the sentiment among genuine students is that Facebook Ads Pro is excellent value for what you get – especially compared to agency retainers or wasting thousands on trial-and-error inside Ads Manager.

Why buy “Jordan Platten – LearnAds – Facebook Ads Pro” through TSCourses?

You could pay full price directly.

Or you could leverage TSCourse