Jon Benson – The 28 Day Product Creation Formula

Curriculum (Google Drive Proof)

If you’ve ever stared at a blank screen thinking “I know I could sell something online… but what product do I build, and how do I finish it fast?” then Jon Benson’s “The 28 Day Product Creation Formula” is the kind of system that can completely change the way you think about digital products.

And with TSCourses, you get that advantage at the lowest price in the market, with instant access and a 15‑day safety net. But let’s start with the course itself.

Who is Jon Benson – and why should you listen to him?

Jon Benson is not a theory-only marketer. He’s the inventor of the Video Sales Letter (VSL), a format that has generated billions in online sales and is now used by virtually every top direct response marketer on the planet. He’s a bestselling author, a copywriter often mentioned among the rare “billion‑dollar” performers, and a product creator who has turned simple ideas into multi-million dollar offers.

On his own site, “The 28‑Day Product Creation Formula” sits alongside his most premium trainings, positioned as a PhD‑level system for turning ideas into cash‑generating digital products in under an hour a day. He has openly shared in interviews that he built this framework by reverse‑engineering the way he created his own successful ebooks and offers, then compressing that into a step‑by‑step 28‑day process.

In other words: this isn’t generic “make a course” theory. It’s a product‑creation system born from real launches, real sales letters, and real profits.

What exactly do you get in “The 28 Day Product Creation Formula”?

Different sellers summarize it differently, but after digging into the curriculum and how Jon himself describes the methodology, the course breaks down into a clear, sequential roadmap. Here’s what you can expect to learn inside:

Big Idea and Market Validation
Before you create chapters, slides or modules, Jon forces you to lock in what he calls the “big idea” – the core hook that makes your product instantly desirable in your market’s eyes. You’ll see:

– How to uncover what your market actually wants, instead of what you think they want.
– Simple questions and research angles to rapidly validate demand in days, not months.
– How to position your idea so it stands out in crowded niches.

If you’ve ever launched something and heard crickets, this first phase alone can save you from building the wrong product.

From Blank Page to Product Outline
Jon knows most entrepreneurs get stuck here: too many ideas, too many bullets, no clear structure. The Formula walks you through:

– Creating a lean, tight outline that is easy to follow and fast to produce.
– Avoiding “encyclopedia syndrome” – cramming everything you know into one bloated course.
– Structuring chapters or modules around transformation, not just information.

He repeatedly emphasizes that shorter, sharper products often outsell massive “libraries,” and his outline process reflects that.

Create Once, Sell Three Times
One of the most powerful ideas in the program is Jon’s “one to three” approach: take a single ebook or core asset and spin it into at least three products. He shows you how to:

– Turn a written product into audio, video, and premium versions.
– Package the same core content at different price points for different segments.
– Add simple bonuses and frameworks that multiply perceived value without multiplying your workload.

If you want a product line, not just a one‑off, this is a huge advantage.

From Concept to Cash in 28 Days
The heart of the training is its day‑by‑day implementation structure. You’re not just dumped with hours of content. Instead, you’re guided through a sequence such as:

– Week 1: Market research, big idea, and offer concept.
– Week 2: Outline, content plan, and production schedule.
– Week 3: Content creation in focused “sprints,” one hour at a time.
– Week 4: Packaging, pricing, simple sales messaging, and launch.

The daily chunks make it especially attractive for busy entrepreneurs, agency owners and side‑hustlers who only have limited time each day.

Sales Message First, Product Second
Uniquely, Jon teaches a “backwards” approach many pros secretly use: dial in your sales letter and promise first, then make sure your product fulfills that promise. That way:

– Your product is engineered to sell from day one.
– Every chapter/module directly supports the outcome you’re promising in your copy.
– You avoid creating content that doesn’t move the sales needle.

For marketers and copywriters, this is where the 28‑Day Formula feels like it unlocks an unfair advantage.

What are real students saying?

Because this course is often sold through direct response channels and private offers, you won’t find thousands of fluffy, public testimonials. But from buyer comments on reseller pages and scattered feedback in marketing communities, a few patterns repeat:

– Many students report that this is the first time they actually finished a product. The day‑by‑day structure and the focus on “an hour a day” makes it feel achievable instead of overwhelming.
– Copywriters and agency owners particularly like the “three products from one” framework, because it lets them create layered offers without three times the work.
– Students appreciate that Jon doesn’t sugarcoat: he pushes you to choose a focused problem, a clear promise, and to cut fluff from your content.

Who is this course really for?

“The 28 Day Product Creation Formula” is a strong match if you are:

– An entrepreneur or coach with expertise, but no finished product yet.
– A marketer or agency owner who wants to package done‑for‑you services into scalable digital offers.
– A trader, investor or specialist in any field wanting to create an info‑product without losing months.
– A student or side‑hustler looking to launch a first digital product while still working or studying.

If you’re already running a seven‑figure info business with a seasoned team and deep product pipeline, this will feel more like refinement than revelation. But even advanced marketers often pick up new angles from Jon’s “big idea” and sales‑first approach.

Why get it through TSCourses?

Here is where your opportunity gets interesting.

At TSCourses, we’re committed to being The Best Place to Learn Online Courses – not just by curating powerful trainings like Jon Benson’s, but by making them radically more accessible:

– Lowest price commitment: We commit to offering “Jon Benson – The 28 Day Product Creation Formula” at the cheapest price in the market, so you keep more of your capital to invest in ads, tools, or your next product.
– Instant delivery: Right after payment, you receive an instant Google Drive link. No waiting, no complicated portals, just click and start implementing.
– 15‑day satisfaction guarantee: Take a full two weeks to explore the material. If you’re not convinced this can help you create and launch a product fast, you’re protected.
– Smooth, hassle‑free access: High‑speed download and no account blocking drama. You own the convenience of offline access and you’re not at the mercy of slow, buggy