Jon Benson – ChatVSL

Curriculum (Google Drive Proof)

If you sell anything online and you’re not using video sales letters yet, you’re leaving serious money on the table. And Jon Benson’s ChatVSL is one of the fastest shortcuts I’ve seen to get high-converting VSLs done in hours instead of weeks – even if you’re not a copywriter and you’re just using ChatGPT.

In this review, you’ll see exactly what ChatVSL is, who Jon Benson really is, what you actually get inside the course, what real students are saying, and why grabbing it through TSCourses is the smartest (and cheapest) way to get access.

Who is Jon Benson – and why should you listen to him?

If you’ve ever watched a long-form video sales letter that had you glued to the screen… there’s a good chance you were watching a style Jon Benson invented.

He’s widely known as:

• The inventor of the Video Sales Letter (VSL) format that has generated billions in online sales across niches.
• “The Billion Dollar Copy Coach” – his students and clients have reportedly produced over $12B in revenue using his frameworks.
• Founder of CopyPro.ai and creator of multiple AI-driven copy platforms focused on ethical persuasion and direct response.

For 15+ years, he has been the “behind the scenes” copywriter and strategist for online marketers, info product creators, coaches, and ecom brands. His name carries weight in the direct response world for one main reason: what he teaches works in the real world, not just in theory.

What is ChatVSL, really?

ChatVSL is Jon Benson’s training designed for the AI era: it shows you how to create a full-length, A-list quality Jon Benson–style VSL using only:

• The materials, prompts, and frameworks he gives you in the course
• ChatGPT (specifically ChatGPT Plus or equivalent GPT-4 level access)

You don’t need any other copy software. You don’t need to be a pro writer. You don’t even need to understand all the nuances of persuasion before you start. The whole promise of ChatVSL is:

Turn AI from a “generic content machine” into a highly trained VSL copy assistant that follows Jon’s proven formula step by step.

In other words: you’re not just learning “how to write” – you’re learning how to get AI to write like a seasoned direct-response copywriter, using Jon’s own VSL frameworks.

Inside the ChatVSL curriculum: what you actually learn

While the official sales page emphasizes outcomes more than a bullet-by-bullet syllabus, here’s what you can realistically expect based on Jon’s own description of the course and his long-standing VSL frameworks.

1. VSL foundations and the Jon Benson method

You start by understanding the core anatomy of a high-converting VSL, including:

• The pattern interrupt: how to stop the scroll and grab cold attention in seconds.
• The “nightmare story”: a punchy, emotional narrative that mirrors your prospect’s worst fears and mistakes.
• The hero’s journey: transforming your viewer from victim to victor, with your offer as the catalyst.
• Ethical persuasion: using urgency, scarcity, and emotional triggers without resorting to hype or deception.

This is crucial because AI on its own cannot “feel” the buyer’s psychology. Jon gives you the structure so your prompts actually ask AI for the right kind of output.

2. Extracting high-value copy inputs with ChatGPT

ChatVSL doesn’t start by saying “write me a VSL.” Instead, Jon shows you how to use AI to dig out the raw ingredients for persuasive copy:

• Goals – what your prospect deeply wants.
• Problems – surface and hidden pains they’re dealing with.
• Fears – what they’re terrified will happen if nothing changes.
• Dreams – their aspirational identity and end vision.
• Objections – price, trust, time, skepticism, past disappointments.
• Promises – what you can legitimately guarantee or strongly commit to.

You get guided prompts and frameworks so that, instead of staring at a blank screen, you systematically “mine” these insights with ChatGPT, refine them, and end up with a bank of powerful copy angles.

3. Building your VSL storyline and pattern interrupt

Next, Jon walks you through turning those raw materials into a compelling narrative:

• Crafting your pattern interrupt line that makes viewers think “wait, what?” and pay attention.
• Structuring the opening so you hook both logical and emotional buyers.
• Designing the “nightmare story” in a way that’s believable, honest, and strongly relatable.
• Using loops – teasing future revelations – to keep people watching.

Here, Jon shows you how to brief ChatGPT so it follows his story arc, not some generic “marketing script.”

4. Creating the full VSL script with ChatGPT

This is the core of ChatVSL: step-by-step processes to generate your full-length VSL script, including:

• The exact sections of a Jon Benson–style VSL (intro, problem deep-dive, solution reveal, proof, offer stack, guarantee, urgency, close).
• How to prompt AI to write each section in your voice or your client’s voice.
• How to layer emotional pull, credibility, and clear logic so the script feels both persuasive and trustworthy.
• How to tighten, edit, and polish AI’s draft so it sounds like a seasoned copywriter wrote it.

Jon’s promise is that by following this system, you can have an A-list quality VSL script, ready to record, without weeks of painful drafting and rewriting.

5. Objection crushing, guarantees, and calls to action

One common weakness of AI-generated sales copy is that it either ignores objections or handles them superficially. In ChatVSL you’re guided through:

• Mapping out every major objection your buyer has.
• Turning those into dedicated segments inside your VSL.
• Crafting powerful yet believable guarantees and risk-reversals.
• Writing crystal-clear calls to action that get clicks and sales, not confusion.

Again, Jon’s frameworks give AI the “bones” of persuasive closing – you just feed in your offer details, and refine the output.

6. Implementation: from script to sales

Finally, the course helps you move from “script file” to a living, selling VSL:

• How to format your script for recording (slides, teleprompter, or simple recording setups).
• Tips on pacing, delivery, and tone so your VSL feels authentic, not stiff.
• Ways to test and iterate: using AI to quickly generate new openings, angles, or split-test variations.

You’re left with a repeatable system: every time you or a client needs a new funnel, you can spin up a fresh VSL fast.

Who is ChatVSL best for?

ChatVSL is particularly powerful for:

• Entrepreneurs and course creators who want to sell with evergreen VSL funnels but don’t have copywriting chops or a big budget for pro writers.
• Marketers and agency owners who want to deliver VSL scripts as a high-ticket service, using AI to 5–10x their output without sacrificing quality.
• Coaches and consultants who sell high-ticket programs and need a sales mechanism that pre-sells their value before the call.
• Ecom and supplement brands that rely heavily on persuasive video to stand out in crowded markets.

If you already have ChatGPT Plus (or are willing to get it) and you understand your offer well, ChatVSL gives you the missing link: real direct-response structure, not random AI fluff.

Real student feedback and reputation

While ChatVSL itself is relatively new within Jon’s ecosystem of AI trainings, his VSL courses and copy systems have been battle-tested for years.

Here’s what stands out from real-world feedback on his previous VSL trainings and tools:

• His past VSL courses are repeatedly described as “very helpful,” especially for marketers who had never written a full sales letter before.
• Some marketers credit Jon’s VSL and copy frameworks (and earlier software) with generating hundreds of thousands of dollars in sales.
• In copywriting communities, his VSL training is often cited as one of the most popular and reliable ways to learn this specific format.

In short: Jon has a strong reputation among serious marketers, not just beginners. ChatVSL is essentially that same VSL DNA, upgraded for the AI-powered world.

Pros and cons of ChatVSL

Let’s be honest: no course is perfect. Here’s the balanced view.

Big advantages:

• You’re learning from the originator of the VSL format, not a second-hand interpreter.
• It’s built specifically for AI (ChatGPT), which massively shortens the time from idea to finished script.
• You get concrete structures, formulas, and templates instead of vague “write benefit-driven copy” advice.
• Ideal if you want to scale: once you’ve mastered the system, churning out new VSLs for yourself or clients becomes a repeatable process.

Potential drawbacks:

• You do need access to ChatGPT Plus or similar GPT-4 level tools. If you’re not willing to use AI, this is not for you.
• There is still thinking involved. AI won’t magically know your market or offer – you must feed it strong inputs, which the course teaches you how to do.
• If you’re already an elite direct-response copywriter with your own proven VSL system, ChatVSL may feel more like a speed tool than a revelation.

Why get ChatVSL through TSCourses?

Here’s where things get even more attractive.

TSCourses positions itself as The Best Place to Learn Online Courses, and for ChatVSL that comes with some very real advantages:

• Lowest price commitment: TSCourses is committed to offering the cheapest price in the market for this course, so you’re not overpaying for the same training.
• Instant access: after payment, you receive an instant Google Drive link – no waiting around, no delays, just straight into the material.
• High-speed, hassle-free downloads: you can download the whole training quickly, without worrying about streaming limits or platform slowdowns.
• No account blocking worries: you’re not at the mercy of third-party platform bans or sudden revocations. You have your files.
• 15-day satisfaction guarantee: you can go through the training, start building your first AI-powered VSL, and if you genuinely feel it’s not delivering the value you expected, you’re protected.

For entrepreneurs, marketers, and students who are serious about ROI, that combination is powerful: elite-level copy knowledge, AI leverage, and minimal financial risk.

Is Jon Benson’s ChatVSL worth it?

If you rely on online sales in any form – courses, coaching, info products, services, high-ticket offers, or even physical products – a well-crafted VSL can be the difference between a “nice idea” and a real business.

ChatVSL is especially worth it if:

• You’ve tried writing your own scripts and got stuck or overwhelmed.
• You’ve played with AI copy tools but the output felt generic, flat, or not persuasive.
• You want to move fast and create an asset that can sell for you 24/7.
• You value learning a framework from the original creator, not a copycat.

If you’re looking for some light “content marketing fluff,” this is not that. ChatVSL is about hard-hitting, direct-response video scripts that are built to convert.

Your next step

If you’re ready to turn ChatGPT into your private VSL copy assistant – trained by the inventor of the VSL himself – now is the time to act.

Grab Jon Benson’s ChatVSL through TSCourses and you get:

• Proven VSL frameworks adapted for AI
• A practical, step-by-step system to go from blank page to full script
• The cheapest price in the market
• Instant Google Drive access, high-speed download, and no account headaches
• A 15-day satisfaction guarantee so you can implement with confidence

Your competitors are already experimenting with AI. The ones who win won’t be those who write the most prompts – they’ll be the ones who pair AI with battle-tested persuasion frameworks.

ChatVSL is exactly that pairing.

If you’re serious about higher conversions, more qualified leads, and sales videos that finally do the heavy lifting for you, this is one of the smartest investments you can make right now.