John Ruhlin – Giftology

Curriculum (Google Drive Proof)

If you think corporate gifting is about sending another generic gift basket in December, John Ruhlin’s Giftology will completely change the way you see relationships, referrals, and revenue.

Giftology is not “just” a course about gifts. It is a complete, battle-tested relationship-building system used by top-performing salespeople, founders, and companies to win loyalty, open impossible doors, and turn clients into evangelists. And through TSCourses, you can access this premium $997 program at the lowest market price, with instant delivery and a 15-day satisfaction guarantee.

Let’s break down why this course is so powerful – and who should seriously consider grabbing it.

Who is John Ruhlin – and why should you listen to him?

John Ruhlin is not a “theory” guy. He started as a broke farm kid in Ohio and became the number one Cutco knives sales rep of all time, out of hundreds of thousands of reps over decades. He did it not by hard-selling, but by mastering radical, strategic generosity – what he later branded as Giftology.

From those early Cutco days, John turned his unique gifting approach into The Ruhlin Group, a consulting company that designs high-impact gifting strategies for Fortune 500 CEOs, pro sports teams, and fast-growing startups. He is widely known as the leading authority on using thoughtful, unconventional gifts to create customer loyalty, win referrals, and open doors that traditional marketing can’t.

In other words: this is not a “cute” customer appreciation course. This is a system that has been sharpened in the real world, with elite clients, huge deals, and years of data behind it.

What is the Giftology course really about?

The Giftology program is a six-module online course that teaches you how to use intentional gifting as a strategic growth engine – not as a random holiday gesture.

Inside, John shows you how to:

– Identify the people in your world who actually move the needle (and who you’re probably neglecting right now)
– Decide what to send, when to send it, and how to send it so it lands with real emotional impact
– Set a clear, sustainable budget so gifting becomes a powerful system, not a chaotic expense
– Build a long-term gifting strategy that keeps relationships warm, engaged, and loyal for years

The goal is simple: you learn how to send gifts that make people say, “I will never forget this” – and that emotional memory turns into loyalty, retention, referrals, and access.

Inside the 6 Giftology modules

Here is what you get when you step into the program:

Module 1 – The fundamentals of strategic gifting
John starts by rewiring the way you think about gifts. You learn why most corporate gifting is a complete waste of money, why timing and context often matter more than price, and how to align every gift with your deeper “why” – your business goals, your values, and the relationships that truly matter. This foundation is crucial; it stops you from treating gifting as random acts of kindness and turns it into a deliberate, ROI-driven strategy.

Module 2 – Identifying your key influencers
Most people gift reactively: to the loudest client, the biggest logo, or the next holiday on the calendar. Giftology flips this. In this module, you map out your real influencers – not just clients, but spouses, assistants, gatekeepers, referral partners, advisors, mentors, and even “future” relationships you want to build. You walk away with a living target list that becomes your strategic gifting roadmap.

Module 3 – Setting a practical and sustainable gift budget
One of the biggest fears entrepreneurs and marketers have is, “How much should I spend?” Spend too little and it feels cheap. Spend too much and it feels reckless. John walks you through how to set a sustainable budget tied to lifetime value and strategic priorities, not random guesswork. You learn how to reframe gifting from “extra cost” to “core marketing and retention investment” – with guidelines you can actually implement in your P&L.

Module 4 – Choosing the perfect gift every time
This is the heart of Giftology – and where John’s experience truly shines. Instead of generic gift cards, branded swag, or fruit baskets, you learn how to choose gifts that feel obsessively personal, surprisingly useful, and emotionally resonant. John shows you:

– What types of gifts to avoid (even expensive ones) because they backfire or get forgotten
– How to gather personal intel without being creepy
– How to make a gift feel 10x more valuable through personalization, timing, and presentation

If you’ve ever wondered, “How did they come up with something that perfect?”, this is how.

Module 5 – Building long-term gifting systems
A single genius gift can create a spike of goodwill. A syste