John Assaraf – Winning the Game of Business 2021

Curriculum (Google Drive Proof)

If you’ve ever felt that your business is just one strategy away from scaling… but something inside you keeps pumping the brakes, John Assaraf’s “Winning the Game of Business 2021” is built precisely for you.

This is not a typical “here’s a funnel template” course. It’s a hybrid of neuroscience-based mindset training and very practical business growth systems, created by someone who has built multiple multimillion-dollar companies and trained thousands of entrepreneurs worldwide.

Who is John Assaraf – and why do entrepreneurs listen to him?

John Assaraf is widely known as one of the leading experts in mindset and behavior change, and the founder and CEO of NeuroGym, a company specializing in brain training and performance programs. He was one of the teachers featured in “The Secret,” has appeared on shows like Larry King Live and Anderson Cooper, and has co-created and grown several multimillion-dollar companies across real estate, tech, and training.

His work blends neuroscience, psychology, and practical business strategy. He’s not just teaching “think positive”; he teaches how to systematically rewire the beliefs, habits, and decision patterns that drive your marketing, sales, and leadership behavior every single day.

What is “Winning the Game of Business 2021” really about?

At its core, Winning the Game of Business is designed to help you do three things:

– Remove the inner blocks that keep you stuck at your current revenue level
– Install proven marketing, sales, and execution systems
– Grow a business that generates consistent cash flow without burning you out

John calls it a “3-Step Business Acceleration System,” designed to help you quickly create momentum in the next 30 days and then build on that for long-term growth.

You’re not just learning concepts; you’re running daily “innercises” (mental exercises) and following a clear implementation roadmap so your behavior, confidence, and business numbers start moving together.

Inside the curriculum: what you actually get

While individual module names may vary slightly across versions, the 2021 edition is structured around a few key pillars:

1. Rewiring your entrepreneurial brain
You start with guided audio and video sessions that focus on upgrading your beliefs about success, money, selling, and leadership. These sessions are based on neuroscience principles and are designed to help you:

– Reduce stress and anxiety around business decisions
– Replace fear-based patterns (procrastination, perfectionism, avoidance of selling)
– Build a calm, focused, confident state you can access on demand

Many students report feeling more clarity and less overwhelm within the first couple of weeks as a direct result of this piece.

2. Clarifying your business growth model
Next, John takes you through the fundamentals that most small business owners gloss over:

– Who is your ideal client, really, and what do they value most?
– What is your unique selling proposition (USP), and how do you communicate it so it instantly differentiates you?
– Where is the fastest path to cash in your current business model?

One of the 2021 updates deepens the work around USP and offer positioning, helping you refine your message so your marketing starts attracting better-quality leads and higher-paying clients.

3. The “Automatic Sales Machine”
This is one of the most popular parts of the program. John shows you how to build systems so that up to 70% of your business can run on “autopilot.” That includes:

– Lead generation systems that consistently bring in prospects
– Follow-up and nurturing processes so fewer opportunities slip through the cracks
– Simple sales workflows that you and your team can follow repeatedly

The emphasis here is on building real systems, not one-off campaigns, so your revenue becomes more predictable.

4. The HILL Method of Selling
John trains you in a sales framework he credits with helping build a billion-dollar sales force in his earlier companies. The HILL Method is designed for entrepreneurs who hate “pushy” sales and want a more consultative, relationship-driven approach that still closes deals.

By learning this, many business owners are finally able to:

– Increase close rates without discounting
– Charge what they’re worth and feel congruent doing it
– Train team members to sell in a consistent, ethical way

5. Execution, KPI focus, and scaling
The later modules are about execution:

– Setting the right targets and key performance indicators
– Building weekly routines so you stay on track
– Knowing when and how to hire, delegate, and scale without chaos

John leans heavily on behavior design here: instead of “just do more,” he helps you build habits and structures so the right actions happen almost automatically.

Real student feedback: does it actually work?

No course is perfect for everyone, but there is a clear pattern in testimonials and independent reviews around Winning the Game of Business.

Common positive themes:

– Noticeable revenue growth: Some students report going from plateaued monthly revenue to significant jumps within a few months, including six-figure increases in annualized income.
– Massive clarity: Many entrepreneurs say they finally understand where their bottlenecks are – and how to fix them – rather than randomly trying tactics.
– Reduced stress, more control: A consistent theme is feeling calmer, more in control, and less “reactive” to daily fires because they now have systems and a mental toolkit.
– Mindset shifts that stick: People who previously avoided selling, marketing, or making bold moves in their business describe real, lasting changes in behavior.

Constructive or neutral feedback:

– Commitment required: This is not a “listen once in the car and you’re done” kind of program. The innercises work best when used daily or several times a week. Busy owners who don’t create that time sometimes feel they’re not getting full value.
– Not a tactics-only course: If you’re looking purely for the latest ad hack or funnel template, you may be surprised by how much focus is on mindset and systems rather than “one trick” strategies. For many, that’s the strength of the program, but it’s worth knowing.

Who is this course best suited for?

Winning the Game of Business 2021 is especially powerful if you are:

– An entrepreneur or small business owner stuck at a revenue plateau and you can’t break to the next level
– A coach, consultant, agency owner, or service professional who needs better marketing and sales skills
– A founder who knows your mindset and habits are holding the business back, not just your tactics
– Someone who wants both inner transformation and external business growth – not one without the other

If you already run a large, highly systematized company with deep marketing teams, this will feel more like a mindset and leadership upgrade than a technical training. But for most small to mid-sized business owners, it hits the sweet spot.

Why get it from TSCourses?

This is where your advantage comes in.

TSCourses positions itself as The Best Place to Learn Online Courses, and for a course like this, that matters. You’re getting:

– The cheapest price in the market: You access a premium, proven business growth program without the premium price tag many entrepreneurs simply can’t justify in cash-tight phases.
– Instant delivery: Right after payment, you receive an instant Google Drive link. No waiting, no complicated portal setups, no delays in