Jake Larsen – YouTube Ads Playbook

Curriculum (Google Drive Proof)

If you’ve been watching competitors quietly scale with YouTube ads while you’re still “testing” creatives and burning budget, Jake Larsen’s YouTube Ads Playbook might be the missing operating system your marketing needs – and TSCourses is making it accessible without the usual agency-sized price tag.

Who is Jake Larsen – and why should you listen to him?

Jake Larsen is not a theory-only “YouTube guru.” He’s the founder of Video Power Marketing, a YouTube ads agency that has managed over $96M in ad spend, launched more than 7,000 campaigns, and worked with 100+ brands across niches. He’s a long-time YouTube Ads specialist, a recognized YouTube Ambassador, and the guy agencies invite when they want their teams to understand how to turn video views into measurable revenue.

What makes Jake stand out is his obsession with the full funnel: the right video, shown to the right audience, paired with the right offer. Instead of teaching vague “brand awareness” concepts, he focuses on trackable outcomes – leads, booked calls, and sales – and how to engineer them from YouTube ads.

Inside the YouTube Ads Playbook – what you actually get

This is not a fluffy “overview” course. The YouTube Ads Playbook is structured as a series of focused playbooks that cover each critical part of building a profitable YouTube ads machine.

Here’s the core of the curriculum and what it means for you:

Create the Right Video Ad Playbook
Most campaigns fail before they even launch, simply because the video isn’t built to sell. Jake’s approach: 80% of success comes from the creative. In this module, he breaks down his top 10 highest-performing YouTube ads and shows you why they work – the hook, story, call-to-action, and structure. You learn how to script and create your own video ad that stops the scroll, builds trust fast, and gets the click.

This is especially valuable if:
– You are a founder or marketer tired of “guessing” what to say in your ads.
– You don’t have a creative team and need a proven template to follow.

YouTube Ads Account Setup & Tracking Playbook
If you can’t track from view to click to lead to sale, you don’t have a marketing system – you have a slot machine. This module shows you how to correctly set up your Google Ads account, conversion actions, and tracking so you know exactly which ads and audiences print money, and which ones quietly drain your budget.

You’ll learn how to:
– Configure conversion tracking for leads, booked calls, and purchases.
– Avoid common setup mistakes that cause “ghost” conversions or under-reporting.
– Read your numbers so you can scale winners with confidence.

How To Target Your Audience Playbook
Here’s where YouTube becomes unfairly powerful compared to other platforms. Jake walks you through hypertargeting: how to reach your ideal prospects at the exact moment they are problem-aware and searching for solutions. You’ll learn which audiences to start with, how to build both cold and warm audiences, and how to structure campaigns so you’re not wasting money on people who’ll never buy.

Perfect if:
– You sell high-ticket services, coaching, SaaS, or info products and need qualified leads, not random clicks.
– You’re moving from Facebook/Instagram ads and want a clear roadmap for YouTube targeting.

How to Test, Optimize and Scale Your Campaigns Playbook
This is where agencies and serious marketers will feel right at home. Jake gives you a 90-day optimization plan to go from “testing” to “scaling” in a structured, data-driven way. You learn which levers to pull when performance dips, how to compare hooks and creatives, and how to scale budgets without killing your ROAS.

Expect to see:
– A clear framework for testing multiple hooks and creatives.
– How to identify and pause “loser” ads while pumping budget into the winners.
– Practical scaling tactics that keep your cost per lead and cost per sale under control.

Real student feedback – what are people saying?

The strongest signal of a course’s quality is what real users say when the camera is off and the invoice is paid.

Agency owners, media buyers, and entrepreneurs consistently highlight these things about Jake and his playbook:

– Clarity and depth: One agency owner mentioned that a single hour with Jake delivered more value than several expensive YouTube ads courses they’d previously bought. They described him as a “true master of his craft” and called the consulting session “one of the best, if not the best” they’d ever had. That level of clarity filters directly into the Playbook’s curriculum.

– Practical, not theoretical: Dozens of workshop attendees report that by the end of Jake’s training, they had actual campaigns built, tracking set up, audiences defined, and ads ready to launch. This is not about watching 40 hours of content and doing nothing. It is about implementation.

– Measurable performance gains: From slashing webinar registration costs (e.g., dropping from $100 to around $10–$12 per registration) to tripling ROAS, students repeatedly share specific numbers, not just “I learned a lot.”

If you’re a serious entrepreneur, marketer, agency owner, or course creator, this type of feedback matters: it shows the playbook is built by someone who operates in the trenches with real budgets, not just selling “how to” content.

Who is this course really for?

You’ll get the most out of the YouTube Ads Playbook if:

– You already have an offer and a basic funnel (landing page, opt-in, sales call, or checkout).
– You want to turn YouTube from a “brand awareness channel” into a predictable acquisition engine.
– You’re an entrepreneur, marketer, agency owner, or info-product seller looking to scale with cold traffic.
– You’re tired of algorithm whiplash on other platforms and want a more stable, intent-driven traffic source.

It may not be ideal if:
– You have no offer or funnel at all – you need at least a basic landing page and offer before applying these strategies.
– You’re looking for generic “how to grow a YouTube channel organically” – this is specifically about paid ads.

Why get Jake Larsen’s YouTube Ads Playbook through TSCourses?

The course alone is powerful. But how you get it matters for your wallet, speed, and peace of mind. Here’s where TSCourses changes the equation for smart buyers:

Lowest price commitment
TSCourses is committed to offering the cheapest price in the market for Jake Larsen – YouTube Ads Playbook. That means you can access battle-tested strategies from a $96M media buyer without paying agency-level retainers or inflated course markups. If you’re cost-conscious but growth-focused, this is the sweet spot.

Instant delivery, zero friction
The moment you complete your payment, you receive an instant Google Drive link. No waiting for approval, no confusing logins, no delays. You can literally start binge-watching, taking notes, and implementing winning ad structures within minutes.

High-speed download, no account blocking
Because you access the course directly via Google Drive, you avoid the usual headaches of locked accounts, device limits,