Ivan Pashov – The Solar Boss Lead Gen

Curriculum (Google Drive Proof)

If you’re looking at “Ivan Pashov – The Solar Boss Lead Gen,” you’re not just browsing another Facebook Ads tutorial. You’re looking at a specialized system built around one high-value problem: how to consistently generate qualified, high-intent solar leads that actually turn into deals for yourself or your clients.

In a market where most “lead gen” courses recycle generic agency advice, this training is designed specifically for solar – and that focus is exactly where the opportunity lies.

Who is Ivan Pashov – and why does he matter in solar lead gen?

Ivan Pashov is the founder of The Solar Boss brand and The Solar Boss Academy, a program he built after running performance marketing for solar companies and spending tens of millions of dollars on ads to crack one question: how do you get solar leads that are both affordable and genuinely interested in buying?

From his own videos and interviews, Ivan explains that:

– His team has managed $20M–$30M+ in solar ad spend over the past few years.
– He originally ran a lead generation agency and then created The Solar Boss to help clients sell remotely and build passive, remote solar businesses.
– He saw a gap: solar companies were recruiting reps, underpaying them, not providing real marketing systems, and leaving them to grind for scraps.
– He decided to package everything they’d learned – not just how to sell, but how to generate your own solar leads at scale – into a curriculum.

In other words, this is not a “theory-first” instructor. This is someone who built a business in solar marketing, proved the model with clients, and then turned that into a training product. For serious entrepreneurs, that background matters.

What exactly is “The Solar Boss Lead Gen” course?

The Solar Boss Lead Gen is a specialized training inside the broader Solar Boss ecosystem, focused only on the “front end” of the solar business: getting quality leads into your pipeline.

Ivan has said publicly that after countless questions about “how the hell do you get solar leads that are actually sellable,” they decided to create a separate lead generation course. That’s this program: a deep dive into his solar-specific lead system.

While every module name isn’t listed publicly, here’s what the curriculum typically includes based on Ivan’s content and Solar Boss Academy structure:

1. Solar lead gen fundamentals
You get an overview of the solar market, why timing matters right now, and how the economics of a lead translate into profit for you, whether you’re:

– Running a remote solar closing operation
– Selling deals for existing installers
– Or running a marketing agency for solar companies

The big shift Ivan pushes is: stop chasing cheap leads, start obsessing over high intent. Cheap leads clog your calendar. High-intent leads pay your bills.

2. The “high-intent” ad framework
Ivan is very clear on this: the lead’s intent is created in the ad, not just in the form.

So you can expect modules on:

– Crafting ad angles that call out the right homeowners (location, bill size, situation)
– Headlines and creative that clearly state you are selling solar (no gimmicks or fake giveaways)
– Structuring campaigns so the ad itself filters out the time-wasters before they click

This is where his real ad spend experience shows. He’s moved away from “tricks” and into messaging that brings in people already thinking about solar – even if it costs more per lead, the ROI is far better.

3. Landing pages, forms, and qualification
Most beginners think more form questions = higher intent. Ivan openly says that’s wrong.

He teaches you to:

– Ask only the critical questions: name, contact, address, utility bill, credit quality
– Use forms or simple funnels that reduce friction, not overwhelm the user
– Align your form questions with your offer and back-end sales process

The goal is to get just enough data to qualify the homeowner while preserving conversion rate – without confusing them with 15+ questions they don’t want to answer.

4. Campaign building and optimization
Expect a step-by-step system for:

– Setting up campaigns on the main paid channels (especially Facebook/Meta)
– Structuring ad sets, budgets, and targeting for solar
– Reading data, optimizing creatives, and killing bad ads quickly

Because Ivan’s spent millions testing, he can tell you what usually doesn’t work in solar (gimmicky “free solar” promises, bait-and-switch angles) versus what consistently performs.

5. Lead handling and monetization
This is where most “lead gen” courses stop – but solar doesn’t forgive sloppy follow-up.

So you should see training around:

– How quickly to contact leads and what scripts or angles to use
– How to work with local installers or closers if you’re not selling yourself
– How to structure deals so you get paid per sale, per demo, or per lead

For agencies, this is gold: you’re not just “delivering leads” – you’re positioning yourself as a revenue partner.

6. Scaling and automations
Once the basics are dialed in, the course shows how to:

– Gradually scale budgets without breaking lead quality
– Systematize your processes using CRM tools and automations
– Potentially transition from a regular agency into a “remote solar business” model

It’s here that Ivan connects the dots between simple lead gen and a serious, scalable business.

What are real students and the market saying?

While this specific “Lead Gen” training doesn’t have a flood of standalone reviews yet, there is meaningful feedback on The Solar Boss Academy and Solar Boss ecosystem as a whole.

Across social channels and third-party review-style content, people highlight:

– Very actionable strategies built on real data from actual solar campaigns
– A unique blend of sales, operations, and marketing – not just “how to run ads”
– The fact that Ivan and his team are active in the solar space, not retired gurus

Students who come from generic SMMA courses consistently mention that the solar-specific targeting, messaging, and economics are the game-changer. Instead of trying to figure everything out from scratch, they’re handed a proven playbook for a narrow, lucrative niche.

Is this course right for you?

The Solar Boss Lead Gen is an especially strong fit if you are:

– An entrepreneur or marketer who wants to build a solar lead agency instead of a generic “we do marketing for everyone” agency.
– A solar sales rep or closer who wants independence from underpaying companies by controlling your own lead flow.
– An investor or operator who wants to build a remote, systems-driven solar business and needs the marketing engine to support it.

It’s probably not for you if:

– You want a beginner Facebook Ads course with broad “ads 101” content.
– You’re not prepared to spend on ads or partner with someone who will.
– You want a “push-button, no work required” scheme. Solar is real business, not magic.

Why get “Ivan Pashov – The Solar Boss Lead Gen” through TSCourses?

Here’s where TSCourses gives you a serious edge as a buyer:

– Brand: TSCourses – The Best Place to Learn Online Courses
Our focus is simple: make high-level courses accessible to ambitious learners around the world.

– Market-beating price
We commit to the cheapest price on this course in the market. If you’ve been hesitating because of cost, this is where the numbers finally make sense.

– Instant access via Google Drive
No waiting for logins, no slow portals. Right after payment you receive an instant Google Drive link with the full course materials ready to stream or download.

– High-speed download, no account blocking
You keep your access. No surprise bans, no geo-restrictions, no headaches. Just the content you paid for, available when you need it.

– 15-day satisfaction guarantee
You can explore the training, evaluate the value, and if you feel it’s not aligned with your needs, you’re protected by our 15-day satisfaction guarantee. That makes your decision essentially risk-managed.

A compelling angle: build a real business in a booming industry

Here’s the real angle to consider.

Most digital marketing courses teach oversaturated models: drop shipping, generic SMMA, low-ticket ecom. Meanwhile, governments are pushing renewable energy, utility bills are rising, and homeowners are actively looking for solar options.

Solar isn’t a fad. It’s infrastructure.

If you can master lead generation in this space – a space where every closed deal is worth thousands in commissions or fees – you’re not just learning “ads.” You’re positioning yourself in a high-ticket, high-value, high-demand market.

That’s exactly what Ivan Pashov’s “The Solar Boss Lead Gen” offers: a shortcut into the solar lead game, built on real-world experience, battle-tested campaigns, and a clear, repeatable system.

TSCourses puts that system within reach: best price, instant delivery, and a safety net if it’s not for you.

If you’re serious about building a remote, scalable income stream around a growing industry, this is the type of course you don’t just watch – you implement.

Claim your access to “Ivan Pashov – The Solar Boss Lead Gen” through TSCourses today, plug into a proven solar lead system, and start building the kind of pipeline that can transform your income over the coming months, not years.