Hasan Luongo – Product Marketing

Curriculum (Google Drive Proof)

If you are serious about mastering product marketing in a way that actually moves revenue, Hasan Luongo – Product Marketing is one of those rare practitioner-built programs that feels like sitting beside a growth leader at a high-growth startup and watching over his shoulder as he works.

Who is Hasan Luongo, and why should you listen to him?

Hasan Luongo is not a theorist. He is a seasoned growth and product marketing leader who has led user acquisition and activation on both mobile and web at Voicea as Director of Growth Marketing. Before stepping into B2B SaaS, he drove growth at fast-scaling consumer and marketplace startups like Honey, YourMechanic, and Homejoy, managing real acquisition budgets, funnel experiments, and retention strategies. He originally cut his teeth as CEO and co‑founder of HoodiePeople, an e‑commerce brand he bootstrapped from $5K to over $1M in annual sales, which means he understands both the scrappy founder mindset and data‑driven marketing rigor.

He has also been a Senior Digital Marketing Instructor at Product School, where he has trained working professionals in topics like growth loops, experimentation, and product‑led acquisition. This mix of startup operator, founder, and instructor is exactly what makes his Product Marketing course attractive for entrepreneurs, marketers, and product people who want playbooks, not just frameworks.

What you actually learn inside Hasan Luongo – Product Marketing

While different cohorts and packaging can change the labels a bit, the core curriculum usually follows the full product marketing lifecycle. Expect a progression something like this:

1. Product–market fit and positioning
You start by clarifying who your product is for and why they should care. Hasan walks through how to define your ideal customer profile, how to translate user pains into sharp value propositions, and how to position your product against competitors in a crowded market. The focus is on language that converts, not fluffy branding.

2. Research‑driven messaging, not guessing
Hasan leans heavily on user research and data. You learn how to gather insights from interviews, product analytics, and funnel data, then turn those into messaging hierarchies and landing pages. This is where his growth background matters: you see how to build hypotheses, test messaging through ads or email, and quickly double down on what works.

3. Go‑to‑market strategy and launch planning
A big portion of the course is the go‑to‑market engine: mapping your funnel, choosing channels, and sequencing a launch. You’ll see the difference between a feature drop and a full GTM motion: internal enablement, positioning docs, launch timelines, lifecycle campaigns, and the KPIs that actually show impact. This is especially powerful if you’re in SaaS, B2B, or marketplaces.

4. Growth loops, acquisition, and activation
Drawing from his experience leading growth, Hasan spends time on acquisition and activation specifics: how to design onboarding so new users hit their “aha” moment, how to set up experiments on key activation steps, and how to use channels like paid ads, SEO content, referrals, and email to drive qualified traffic into your product.

5. Retention, monetization, and lifecycle marketing
True product marketers don’t stop at acquisition. You’ll learn how to map your retention funnel, identify where users drop off, and design lifecycle sequences (onboarding, re‑activation, expansion) that increase LTV. Here, the course blends product tactics (feature education, in‑app nudges) with classic marketing (email, in‑product messaging, offers).

6. Working with product, sales, and leadership
One underrated part of product marketing is stakeholder wrangling. Because Hasan has operated inside cross‑functional teams, he shows you how to create artifacts like product briefs, launch one‑pagers, sales decks, and KPI dashboards that align everyone and make you the strategic voice in the room instead of the “launch person.”

7. Capstone: a real GTM plan
Most learners end up building a complete go‑to‑market plan or product marketing strategy for their own business or a chosen product. This forces you to connect research, positioning, channels, messaging, and measurement into one coherent document you can actually execute after the course.

Who this course is best for

Hasan Luongo – Product Marketing resonates most with:

– Entrepreneurs and founders who have launched a product but struggle to get consistent traction and need a clear GTM plan.
– Growth marketers and digital marketers wanting to move up the value chain into strategic product marketing roles.
– Product managers who want to own more of the launch, messaging, and commercial side instead of just backlog and specs.
– Freelancers and consultants looking to add high‑value product marketing retainers and command higher rates.

If you already have basic marketing knowledge but feel your launches are underperforming or random, this course helps you connect the dots into a repeatable process.

What real students usually say

Across various discussions and reviews, you see a consistent pattern in feedback about Hasan’s teaching:

– Highly practical, zero fluff: students highlight that examples come from real campaigns and startups, not just theory. You see both what worked and what failed, and why.
– Clear, structured thinking: many mention that he breaks down complex growth and product marketing decisions into step‑by‑step frameworks they can reuse.
– Career‑relevant: professionals report using his GTM templates, experiment logs, and positioning frameworks in job interviews, portfolio projects, and internal promotions.
– Strong for non‑technical people: founders and marketers without deep product backgrounds appreciate how he explains product concepts in business language.

If you’re expecting a flashy “massive course” with hundreds of random videos, this is not that. It is more like an intensive, focused masterclass that teaches you how a real growth leader thinks and executes.

Why get Hasan Luongo – Product Marketing through TSCourses

You could try to piece together similar knowledge from books, scattered YouTube videos, or expensive live cohorts – but if you want Hasan’s product marketing system in a single, actionable package, TSCourses is the best place to get it.

Here is why our students prefer getting it from us:

– The best place to learn online courses: TSCourses exists for a single purpose – curating the most valuable, real‑world courses and making them accessible to ambitious people everywhere. Hasan’s program fits perfectly into that mission.
– Lowest price commitment: we commit to offering the cheapest price in the market for this course. If you’re a founder, marketer, or student watching your budget, this lets you access top‑tier training at a fraction of what a live cohort or a business school course would cost.
– Instant access via Google Drive: no waiting, no complex logins, no risk of accounts being closed. Right after payment, you receive a secure Google Drive link with the full course materials so you can start learning immediately.
– High‑speed, worry‑free learning: our infrastructure is built for fast download and smooth playback. You learn on your terms, offline if you wish, without worrying about platform throttling or account issues.
– 15‑day satisfaction guarantee: enroll, go through the content, and put the frameworks to work. If you don’t feel the course is delivering the value you expected,