Harmon Brothers – Write Ads That Sell

Curriculum (Google Drive Proof)

If you could sit down with the creative brains behind the Squatty Potty, Purple Mattress, and Poo-Pourri ads and have them show you—step-by-step—how to write ads that actually sell, would you take that chance?

That, in a nutshell, is what “Harmon Brothers – Write Ads That Sell” is offering you. And if you’re an entrepreneur, marketer, copywriter, media buyer, or even a scrappy student wanting to break into performance marketing, this course can be a turning point in how you approach advertising.

Who are the Harmon Brothers and Daniel Harmon?

Before you trust anyone with your ad education, you want to know their track record. The Harmon Brothers are the agency behind some of the most iconic, high-ROI video campaigns of the last decade: Squatty Potty, Poo-Pourri, Purple, ChatBooks, FiberFix, and more. Their ads are funny, shareable, and, most importantly, they drive serious sales.

Daniel Harmon, one of the founding creative directors, is the main instructor in Write Ads That Sell. He’s not a “theory-only” guru. He’s the guy companies call when they need a video campaign that can change a business. In interviews and podcasts, Daniel often shares how their approach is simple but ruthless: start with what would genuinely sell you as a real customer, then layer in story and humor without ever weakening the sales message. That same thinking is baked deeply into this course.

Inside the Curriculum: What You Actually Learn

Write Ads That Sell is not just a random collection of tips. It’s a structured system that walks you from idea to finished, production-ready script. Here’s how it’s built:

Research that uncovers “why people really buy”
You start by learning how to research your customers, your competitors, and your own product the way the Harmon Brothers team does. This isn’t basic “avatar” fluff. You’re guided to dig for the emotional triggers, objections, and unique angles that make an ad feel frighteningly on point to your viewer.

Finding the big idea and nailing the concept
Next, Daniel shows you how to capture the right concept for an ad that will both brand and sell. You learn how to test if your “big idea” is strong enough, how to integrate humor (if you choose to use it), and how to avoid the most common traps: being clever but unclear, entertaining but forgettable, funny but not persuasive.

The sales structure behind high-performing long-form ads
This course goes in-depth on the sales architecture Harmon Brothers relies on. You discover how to open with a hook that stops the scroll, when to introduce the problem, the right moment to reveal the solution, and how to stack proof, benefits, and risk-reversal in a way that feels like a story, not a pitch.

Scriptwriting process, step-by-step
You’re not left staring at a blank page. You get:

– A proven writing formula
– A script template
– Actual script examples from Harmon Brothers campaigns

Daniel walks you through how to take your raw research and turn it into a compelling script that keeps attention and drives the click or sale. He even covers seemingly “small” details like transitions, pacing, and weaving in calls to action without sounding desperate.

The writing retreat: focus that changes your output
One of the more surprising elements is their emphasis on a focused “writing retreat” approach. You learn why they literally pull writers away from distractions to focus intensely on solving one ad problem at a time—and how to replicate that level of focus even if you’re solo or working from home.

Polishing your script for production
Once your draft is done, the course walks you through how to refine it so it’s ready to hand off to a team—or to shoot yourself. You learn how to tighten scenes, sharpen jokes, clarify benefits, and remove anything that slows the sale.

Bonuses and tools that matter

To make this work in the real world, Write Ads That Sell includes practical assets such as:

– Multiple workbooks to guide your research and writing
– Email templates
– A talent release form
– A structured research document
– A private Facebook group for support and feedback
– Access to live 1-on-1 coaching and script feedback (on the official platform)

In other words, this is not just theory videos; it’s a working system with documents you can plug directly into your own workflow.

Real student feedback: does this actually work?

What really sets this course apart is the feedback from real students and businesses using the Harmon Brothers methodology across their course ecosystem.

Entrepreneurs and CMOs report:

– New products selling at twice their projected volume after applying what they learned in Harmon Brothers University.
– Campaigns launched from these methods delivering a 500% increase in website visitors and a 60% reduction in cost per sale within 48 hours of running the first ad.
– Students calling the 14-day script challenge and related material “more enjoyable, insightful, and actionable than the majority of college business courses,” even compared to MBA-level marketing classes.

Many students emphasize how the training goes beyond “how to write a script” and becomes a crash course in practical entrepreneurship and market understanding. They consistently highlight the clarity of the framework, the depth of the explanations, and the fact that it forces you to finally do the strategic work you’ve been avoiding.

Is this course right for you?

Write Ads That Sell is a strong fit if:

– You run or manage a brand and your ads feel generic, boring, or too “safe.”
– You’re a performance marketer, media buyer, or funnel builder who needs creatives that can actually scale.
– You’re a copywriter ready to go beyond static landing pages into full-funnel video and UGC scripting.
– You’re a startup founder or solopreneur who wants one great video drive sales for months or years.

If you’re looking for pure “comedy training” without a focus on sales, this isn’t that. Humor is welcome, but always in service of conversion. The core promise is simple: by the end, you have a well-tuned script ready for production and the skills to repeat the process again and again.

Why get it through TSCourses?

The original course from Harmon Brothers is a serious investment—and for many entrepreneurs and students, that price can be a barrier. This is where TSCourses becomes your unfair advantage.

Here’s what makes our offer stand out:

Brand: TSCourses – The Best Place to Learn Online Courses
Our mission is simple: unlock premium knowledge for ambitious marketers, founders, and students at a price that doesn’t crush your cash flow.

Cheapest price commitment
We commit to offering Harmon Brothers – Write Ads That Sell at the lowest price on the market. That means you get world-class ad-writing education while keeping your budget free for ad spend and production.

Instant delivery via Google Drive
No waiting, no complicated account setups. Right after payment, you receive an instant Google Drive link so you can dive into the training immediately and start drafting your next winning script today.

High-speed download, no account blocking
You don’t risk losing access because a platform changed terms or your login failed. Your files are ready to download at high speed and store securely on your own devices