Ezra Firestone – Smart Email Marketing 2.0

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If you run an ecommerce brand and you know your email list is underperforming, Ezra Firestone’s Smart Email Marketing 2.0 is one of those rare courses that can genuinely transform your revenue – not in theory, but in practical, plug-and-play systems you can implement in a few weeks.

And with TSCourses, you don’t have to pay premium “guru” prices to get access.

Who is Ezra Firestone – and why should you listen to him?

Ezra Firestone isn’t just a marketing teacher; he’s an operator first.

He’s the founder of Smart Marketer and the co-founder of BOOM! by Cindy Joseph, an ecommerce brand that has generated well over $100 million in sales using the exact email systems he teaches. He’s been in ecommerce for more than 15 years, running multiple 7–8 figure stores, speaking at top marketing conferences, and consulting for brands across the world.

His teaching style is clear, step-by-step, and grounded in what he’s actually doing in his own businesses. He doesn’t just tell you to “send more emails” – he shows you the exact flows, subject lines, angles, and sequences that consistently turn cold leads into repeat buyers.

That’s why Smart Email Marketing 2.0 has become a go-to recommendation in the ecommerce world for founders and email marketers who are serious about retention and customer lifetime value.

What is Smart Email Marketing 2.0?

Smart Email Marketing 2.0 is a 6-week implementation-focused email marketing course created by Ezra and the Smart Marketer team, designed specifically for ecommerce brands.

The promise is simple: turn email into a true profit center that can drive 20–40% of your store’s revenue by building an intelligent system of automated flows and campaigns.

This is not a fluffy, “here’s what email is” beginner course. It’s aimed at serious entrepreneurs, marketers, and freelancers who want to:

• Build or fix their ecommerce email system
• Increase revenue from existing traffic
• Reduce reliance on paid ads
• Turn one-time buyers into loyal customers who buy again and again

Inside the curriculum: what you’ll actually learn

Different pages and resellers summarize the course slightly differently, but they all point to the same core structure: a 6-module / 6-week system where you literally build out your email engine as you go.

Here’s the kind of curriculum you can expect inside Smart Email Marketing 2.0:

1. Foundations and strategy for ecommerce email

You start by understanding how Ezra approaches email as one of the “big two” communication channels for any ecommerce business (the other being paid ads).

He walks you through:

• The role of email in the overall funnel: awareness, retargeting, loyalty
• How to think about customer journey: before purchase, during purchase, after purchase
• The difference between “blast campaigns” and automated flows – and why automations are where the big money is
• The key metrics that matter (open rates, click rates, revenue per subscriber, revenue per send)

This module sets the strategy so you’re not just sending random emails – you’re building a coherent, money-generating system.

2. High-converting core flows: welcome, abandoned cart, and browse

This is where the course earns its keep.

Ezra shows you how to set up and optimize the essential revenue-driving flows every ecommerce brand should have, including:

• Welcome series: turning new subscribers into first-time buyers using storytelling, brand building, and irresistible offers
• Abandoned cart sequences: the right timing, number of emails, and messaging angles (urgency, risk reversal, social proof) to recover lost sales
• Browse abandonment: how to follow up with window shoppers without being pushy or spammy

Expect specific:

• Email sequences with recommended number of emails
• Subject line formulas and angles
• Examples and templates you can plug into tools like Klaviyo, Omnisend, etc.

3. Post-purchase, retention, and win-back systems

Most brands obsess over getting the first sale. Ezra obsesses over everything that happens after.

In this part of the course, you’ll build:

• Post-purchase sequences: what to send right after someone buys to increase satisfaction, reduce refunds, and set up the next sale
• Product education and usage emails: help your customers get value from what they bought so they become fans, not just buyers
• Review and UGC requests: turning happy customers into social proof machines
• Cross-sell and upsell flows: how to ethically and effectively introduce complementary products without feeling salesy
• Win-back campaigns: reactivating cold customers and getting them to buy again

If your store is currently “one and done” with buyers, this module alone can unlock massive hidden profit.

4. Campaigns, promotions, and content calendar

Automations are the backbone, but your campaigns are the heartbeat of your list.

Ezra teaches you:

• How to structure monthly and quarterly promotion calendars
• The right ratio of value-based content vs promotional emails
• How to run product launches, flash sales, and seasonal campaigns without burning out your list
• Story-based email content: using brand story, behind-the-scenes content, and helpful tips to build relationship and trust

You’ll walk away with a framework to plan your email marketing not just for the next week, but for the next 12 months.

5. Copywriting, storytelling, and brand building via email

One of Ezra’s superpowers is combining direct-response copy with sincere, human storytelling.

In this module, he covers:

• The 5 elements of magnetic storytelling that keep people reading
• How to write hooks and subject lines that get opened without being clickbait
• Simple frameworks for writing emails quickly, even if you’re “not a writer”
• How to inject brand personality and authenticity so your emails feel like a friend, not a faceless company

If you’ve ever stared at a blank screen wondering what to say in your emails, this part of the course is a game changer.

6. Deliverability, segmentation, and scaling

Finally, Smart Email Marketing 2.0 goes under the hood of the technical and strategic side of scaling:

• How to segment your list based on behaviors (openers, clickers, buyers, VIPs, inactive)
• How often to email different segments
• Keeping your deliverability healthy so you stay out of spam folders
• Interpreting data: when to tweak subject lines, offers, or flows
• How to scale your email revenue as your list and store grow

The result is an email system that doesn’t just work today, but continues to perform as your business evolves.

Real student feedback and reputation in the market

Across ecommerce forums, YouTube reviews, and marketing communities, Ezra’s email training is consistently recommended for one key reason: it’s actionable.

Common themes from student feedback include:

• “I finally have a complete email system, not random broadcasts.”
• “Our email revenue went from almost nothing to 25–35% of total store revenue.”
• “Ezra explains things in a way that makes it easy to implement, even if you’re not technical.”
• “The flows and templates alone are worth the cost.”

Many freelancers and email consultants also mention using these systems to deliver better results for their clients and justify higher retainers.

Is the course perfect? No course is. Some students note that:

• It’s geared very strongly toward ecommerce stores, not info products or SaaS.
• If you’re an absolute beginner with zero store or traffic, you may find some of it advanced until you have more data to work with.

But if you already have products and some traffic – and especially if you’re on Shopify or a similar ecommerce platform – Smart Email Marketing 2.0 is widely seen as one of the most practical, ROI-focused email courses on the market.

Who is Smart Email Marketing 2.0 best for?

This course is ideal for:

• Ecommerce founders who want to stop relying solely on Facebook / TikTok ads
• Marketers inside brands who are responsible for email and retention
• Freelancers and agencies offering email marketing as a service
• Store owners who have an email list but know they’re leaving money on the table

It’s less ideal for:

• People without a product or store yet
• Businesses whose main model is not ecommerce (pure local services, for example)

If you already have:

• A functioning store
• Traffic (organic or paid)
• Even a modest email list

Then this course can very realistically add 20–40% to your revenue over the next few months by dialing in your flows and campaigns.

Why get it through TSCourses?

Here’s where your advantage comes in.

TSCourses is positioned as The Best Place to Learn Online Courses for a reason – especially if you care about getting maximum value for your money.

When you grab Ezra Firestone – Smart Email Marketing 2.0 through TSCourses, you get:

Cheapest price in the market

This is a premium-level course that usually costs a serious chunk of change. TSCourses is committed to offering the lowest price you’ll find, so you can invest in your business without draining your cash flow.

You get the same strategies, the same content, and the same systems – without paying the original “agency-level” pricing.

Instant delivery via Google Drive

No waiting around.

Right after payment, you receive an instant Google Drive link with the full course content ready to watch and download. That means you can:

• Start implementing today
• Revisit modules anytime
• Watch on desktop, tablet, or phone at your convenience

High-speed, hassle-free access

Worried about account blocking or access disappearing?

With TSCourses, your course is delivered via Google Drive, which means:

• No platform logins that can be randomly suspended
• No “access expired” issues
• Smooth, high-speed downloads and streaming

You’re in control of your learning experience from day one.

15-day satisfaction guarantee

TSCourses backs your purchase with a 15-day satisfaction guarantee.

That gives you time to:

• Go through the modules
• Start implementing flows
• See if Ezra’s style and systems fit your business

If for any reason you’re not satisfied within that window, you’re protected. It’s a low-risk way to access a high-impact email system.

A compelling angle: email is the highest-ROI channel you’re probably underusing

Here’s the truth that most ecommerce founders quietly realize after burning thousands on ads:

If your email system isn’t solid, you’re paying too much to acquire customers – and not earning nearly enough from them over time.

Smart Email Marketing 2.0 is not just “another course.” It’s a revenue infrastructure:

• Every new lead gets welcomed properly
• Every cart that’s abandoned gets a second (and third) chance
• Every new customer is nurtured into a repeat buyer
• Every campaign ties into a broader calendar and story

When you combine Ezra’s proven system with TSCourses’ low pricing and instant delivery, you get access to a world-class email strategy at a fraction of what agencies and consultants charge.

If you’re an entrepreneur, marketer, or freelancer serious about growth, this is the type of investment that can pay for itself many times over – sometimes from a single well-executed sequence.

Ready to turn your email list into a real profit engine?

Here’s your next move:

Get Ezra Firestone – Smart Email Marketing 2.0 through TSCourses today, secure the best price in the market, and start building the email system your store deserves.

Within the next few weeks, you can go from “sending a newsletter when I remember” to running a sophisticated, automated, revenue-generating machine – all guided by one of the most respected voices in ecommerce marketing, backed by TSCourses’ instant delivery and 15-day satisfaction guarantee.

Your traffic is too valuable to waste. Put Ezra’s system to work and let your email list finally perform at the level it should.