Dennis Moons – Google Shopping Success

If you sell physical products online and you’re still guessing your way through Google Shopping and Performance Max, Dennis Moons’ “Google Shopping Success” is one of the few courses that doesn’t just show you which buttons to click – it shows you how to turn clicks into profit.

In this in‑depth review, we’ll look at who Dennis is, what the course really covers, how past students describe their results, and why getting it through TSCourses can be the smartest (and cheapest) way to add a proven growth channel to your ecommerce business.

Who is Dennis Moons – and why should you listen to him?

Before you trust anyone with your ad budget, you need to know if they’ve done more than just run a few test campaigns.

Dennis Moons is the founder of Store Growers, a boutique Google Ads and ecommerce training company. Over the last 14+ years, he has specialized almost exclusively in Google Ads for ecommerce, managing millions in spend for both small Shopify stores and global brands. He has also trained over 2,000 students in his Google Ads and Google Shopping programs.

His work and insights have been featured on well-known ecommerce and marketing platforms like Shopify, Yotpo, Prisync, and GoDataFeed. That matters because those brands do not casually attach their name to just any “guru”; they look for practitioners with a track record.

What really sets Dennis apart, though, is his obsession with product feeds and Shopping structure. In interviews and training, he repeatedly emphasizes that most advertisers lose money not because they “don’t know Google Ads,” but because their feeds, campaign structure, and product-level strategy are fundamentally broken. His courses are built around fixing those issues first – and that’s exactly what Google Shopping Success promises.

What is “Google Shopping Success” exactly?

Google Shopping Success is a self-paced online video course dedicated 100% to using Google Shopping and related campaign types to generate profitable ecommerce sales.

It’s not a generic “Google Ads for everyone” program. It is built specifically for:

• Ecommerce store owners (Shopify, WooCommerce, BigCommerce, etc.)
• Marketers and freelancers managing Shopping Ads for clients
• Agencies that want a battle-tested framework for ecommerce Google Ads

The structure is simple and practical: around 43 in-depth video lessons, each focused on one specific step or tactic. You can binge-watch it in a weekend, or go lesson by lesson while you actively build and optimize your campaigns.

Core promise: by the end of the course, you should have Shopping campaigns (Standard and/or Performance Max) that are structured, tracked, and optimized in a way that can scale profitably – not just get you “more traffic.”

Inside the curriculum: what you actually learn

While module names vary slightly over time as Dennis keeps things updated to match the latest Google Ads interface, the core curriculum follows a logical, profit-first progression.

1. Foundations: your ecommerce and tracking setup

Dennis starts by fixing what most advertisers ignore:

• Correct account structure between Google Ads, Merchant Center, and your ecommerce platform
• Clean conversion tracking setup, including revenue and ROAS tracking
• Getting your product catalog organized properly before sending to Google

This is the crucial “plumbing” that determines whether every optimization you do later is based on real data instead of guesswork.

2. Product feed mastery

This is where Dennis is best known.

You learn how to:

• Build and connect your product feed (via Shopify, feed tools, or manual feeds)
• Optimize titles, descriptions, categories, GTINs, and attributes so your products show on the right queries
• Use feed rules and custom labels to segment products by price, margin, performance, seasonality, or inventory
• Fix disapprovals, errors, and low-quality feed issues that silently kill impressions and sales

Many students mention that simply implementing the feed optimization lessons resulted in lower CPCs and higher clickthrough rates, even before deeper campaign tweaks.

3. Standard Shopping campaigns – the control and visibility engine

Performance Max may be trendy, but Dennis is very clear: if you want control and insight, you must understand Standard Shopping.

He walks you through:

• Setting up your first Standard Shopping campaign correctly
• Choosing budgets and bidding strategies that actually align with your margins
• Segmenting campaigns and ad groups by product types, brands, price tiers, or bestsellers
• Using negative keyword strategies to cut waste and improve search term relevance
• Reading the data to know when to scale, pause, or restructure

This module is basically a playbook for making Standard Shopping your “testing and control” environment before you push harder into automated formats.

4. Performance Max – using automation without losing control

Rather than treating Performance Max as a magic switch, Dennis teaches how to:

• Structure PMax campaigns around product groups, not random “all products in one campaign” setups
• Feed Google better data via assets, audiences, and clean conversion tracking
• Combine Performance Max with Standard Shopping in a complementary way
• Monitor what’s really happening by reading the indirect signals Google still gives you

Students often note that after following his structure, their PMax campaigns stopped “spraying budget everywhere” and began to produce more consistent, predictable results.

5. Advanced optimization and scaling

Once your fundamentals are in place, the course digs into higher-leverage moves:

• ROAS breakpoints: how to decide what to scale, what to trim, and where to accept lower ROAS for higher profit
• Bid strategy evolution: when to move from manual or enhanced CPC to Target ROAS or other automated options
• Query mining and feed reshaping: using what people actually search for to further refine your titles, labels, and segmentation
• Seasonal strategies and promotional tactics for events like Black Friday, holidays, or product launches

This is where the course really pays off for established stores already spending a few thousand per month: you stop making random changes and start following a deliberate framework.

6. Troubleshooting and real campaign teardowns

One of the strengths of Dennis’ teaching style is his use of real store examples: he walks through actual accounts and shows:

• How he diagnoses underperforming campaigns
• The few changes that produce the biggest turnaround
• What he ignores (so you don’t waste time chasing every metric)

If you’ve ever stared at the Google Ads interface and thought, “I don’t even know what to fix first,” this part alone can justify the course.

Real student feedback and reputation

While Dennis doesn’t rely on flashy testimonials, several consistent themes appear when you look at student feedback and independent reviews around his Google Shopping training:

• Clear, step-by-step explanations – Students appreciate how each lesson focuses on one problem and one solution, making it easy to follow even if you’re not a technical marketer.
• Actionable, not theoretical – Many reviewers point out that they could implement what they learned the same day and see measurable changes in ROAS and sales within weeks.
• Especially strong on feeds and structure – Even experienced media buyers mention that his feed optimization and campaign structuring strategies gave them “aha” moments that changed how they build accounts.
• Honest about limitations – Dennis is upfront that his frameworks are designed for ecommerce and that lead-gen advertisers will find parts of the content less relevant. That kind of clarity builds trust.

Third-party sites that compare Google Shopping courses frequently list Google Shopping Success among the top programs for ecommerce stores, often highlighting it as a go-to for those who want a deep, practical approach rather than a surface-level overview.

Who is this course best for?

You’ll get the most out of Google Shopping Success if:

• You run or manage an ecommerce store with at least a few products and real margins
• You’re frustrated with “random” Google Ads results and want a clear structure to follow
• You’re spending, or planning to spend, at least a few hundred dollars per month on ads and want to ensure that money isn’t wasted
• You’re an agency owner or freelancer managing ecommerce clients and need a reliable system to get better results consistently

If you’re doing pure lead generation, local services, or info products with no physical catalog, this course is not the best match. You would still learn how Google Ads thinks, but a significant portion of the material is Shopping-specific.

The hidden value: a repeatable system, not just tutorials

The real power of Google Shopping Success is that it gives you a repeatable system. That matters because:

• Google’s interface, features, and campaign types change constantly, but the underlying principles around products, feeds, intent, and profitability stay the same.
• Once you understand Dennis’ approach, you can apply it to new stores, new markets, and new product lines without starting from scratch.
• This systemized thinking can easily save you thousands in wasted ad spend, especially if you’ve been relying on trial-and-error or blindly trusting Google’s recommendations.

Why get it through TSCourses?

At TSCourses, our mission is simple: be the best place to learn online courses – not by creating them, but by making the best training on the market more accessible, affordable, and convenient.

Here’s how we make Google Shopping Success even more attractive:

Cheapest price in the market
We are committed to offering Dennis Moons’ Google Shopping Success at the lowest price you’ll find. That means you get access to a premium ecommerce advertising framework without paying premium-list price.

Instant, hassle-free delivery
Once you complete your payment, you get an instant Google Drive link – no waiting, no complicated logins, no chasing missing access emails. You can start watching the course and optimizing your campaigns within minutes.

High-speed, secure download
We deliver via high-speed servers, so you can download the entire course quickly, back it up, and study at your own pace without worrying about platform timeouts or streaming issues.

No account blocking or platform limitations
Because your access is via direct files, you don’t risk losing everything if a hosted course platform changes its terms, locks your account, or geo-restricts your access. You stay in control of your learning.

15-day satisfaction guarantee
We stand behind the quality of the training we curate. With TSCourses, you have a 15-day satisfaction guarantee. If you feel the course is not what you expected, reach out and we’ll make it right. You get peace of mind to explore the material without pressure.

Why this course, why now?

The competitive landscape on Google Shopping and Performance Max is getting tougher every month. CPCs rise, more brands pile in, and Google keeps hiding more data behind automation.

That environment rewards the advertisers who:

• Understand how to feed Google the right product and conversion data
• Know how to structure campaigns to protect margin and control spend
• Can scale winning segments and cut losers quickly

Google Shopping Success gives you that edge. And through TSCourses, you get it at the lowest price, with instant access and a safety net.

If you’re serious about growing your ecommerce store or your client roster in the next 3–12 months, you have two options:

• Keep tweaking campaigns based on scattered blog posts, YouTube videos, and Google’s generic recommendations, hoping something sticks
• Plug into a complete, proven system from a specialist who lives and breathes ecommerce Google Ads – and implement it step by step

TSCourses was built for entrepreneurs, marketers, and students like you who choose the second option.

Ready to make Google Shopping a predictable growth engine instead of a guessing game?

Get Dennis Moons’ Google Shopping Success through TSCourses today, lock in the best price on the market, and start turning your product catalog into consistent, trackable profits – one optimized feed and one smart campaign at a time.