Dan Wardrope – The Pay Per Lead Agency Blueprint

Curriculum (Google Drive Proof)

“Dan Wardrope – The Pay Per Lead Agency Blueprint” is a B2B training program that teaches you how to build and scale a pay‑per‑lead (PPL) agency, where clients pay you for each lead you deliver instead of a flat monthly retainer. Positioned on TSCourses – The Best Place to Learn Online Courses – it is especially appealing for agency owners, media buyers, and ambitious beginners who want a higher‑profit, performance‑based model rather than the traditional service‑fee agency.​

What the Blueprint teaches
The Pay Per Lead Agency Blueprint shows you how to design, launch, and optimize PPL funnels that generate high‑quality leads using paid traffic, particularly Facebook ads. You learn how to turn ads into “micro‑advertorials” that pre‑sell prospects, capture their details at low cost, and deliver those leads to clients at a healthy markup.​​

The curriculum covers niche selection, prospecting and signing clients without heavy cold calling, building and testing funnels, media buying strategy, and risk control so you can protect your margins even when you fund ad spend yourself. The aim is to give you a complete A–Z system so you do not have to invent your own model from scratch.​​

Who this course is for
This program is ideal for:

Beginners who want to start a digital marketing agency using a PPL model rather than standard retainers.​

Existing agency owners who want to switch to or add a more profitable, performance‑driven offer.​

Small business owners who want to build in‑house lead‑gen skills using a proven framework.​

Because the model can generate substantial revenue from just a handful of clients, it is attractive for people who prefer depth over managing 15–20 low‑paying retainers. However, it does involve more risk and therefore suits action‑takers willing to test, track numbers closely, and continuously optimize campaigns.​​

Practical outcomes and value
Students who implement The Pay Per Lead Agency Blueprint can expect to learn how to generate leads at predictable costs, sell those leads to clients at strong margins, and systematize delivery using proven funnels rather than guesswork. Testimonials highlight lower lead costs, improved lead quality, and the ability to reach high monthly income with a very small client roster.​​

On TSCourses, this course pairs well with trainings on copywriting, funnel building, and sales, giving learners the complete stack needed to run a lean, high‑margin PPL agency: from crafting ads and landing pages to closing clients and scaling delivery safely