Curt Maly – The BELT Method 2020

If you are serious about mastering paid traffic and turning Facebook and Instagram into consistent profit machines, Curt Maly’s “The BELT Method 2020” is one of the most talked‑about systems in the media buying world. And through TSCourses, you can access it for a fraction of the original cost, with instant delivery and peace of mind.

Let’s break down what makes this course different, what you actually get inside, and whether it’s the right move for you right now.

Who is Curt Maly – and why should you listen to him?

Curt Maly is not a theorist. He is a veteran media buyer and co‑founder of Black Box Social Media who has managed millions in ad spend across Facebook and the broader Meta ecosystem. He’s known for two things in particular:

• Building powerful, scalable Facebook ad systems for info‑products, ecommerce, and local businesses
• Teaching a concept he calls “ethical propaganda” – using persuasive messaging and systematic ad structures to win attention and trust at scale, without sleazy tricks

Curt has spoken for respected marketing brands and his BELT framework has become a go‑to reference for advanced Facebook advertisers who are tired of random testing and want a repeatable, strategic approach.

In other words, this is not a basic “here’s how to set up a campaign” walkthrough. This is high‑level, battle‑tested methodology for entrepreneurs, marketers and paid‑traffic specialists who want predictable, scalable results from their ad spend.

What exactly is The BELT Method?

The BELT Method is built around a simple but powerful four‑stage framework:

B – Believe
E – Engage
L – Lead
T – Transact

Instead of throwing ads at cold audiences and hoping for the best, Curt teaches you to map the entire customer journey and align your campaigns, creative and objectives with how people actually think and behave at each stage.

In practice, it looks like this:

• Believe: Ads and content that shape beliefs, build authority and introduce your “positive propaganda.” You’re not selling hard here – you’re setting the mental stage.
• Engage: Content that drives interaction, video views, comments, saves and shares. You’re training the algorithm to find your ideal people while deepening the relationship.
• Lead: Now you move people into lead magnets, webinars, challenges, trials – whatever moves them closer to buying while capturing their data.
• Transact: Bottom‑of‑funnel offers, retargeting, sales page visits, cart abandoners, HOT audiences who are ready to buy. This is where the cash register rings.

Instead of one or two campaigns doing everything badly, you build a structured “belt” of campaigns and audiences that guide strangers from never hearing of you to becoming enthusiastic buyers.

Inside the BELT Method 2020 curriculum

The 2020 version of the BELT Method is an intensive, workshop‑style program originally delivered over about 10 weeks. It’s designed primarily for intermediate to advanced Facebook advertisers, agency owners, and serious entrepreneurs, but ambitious beginners can benefit if they’re ready to roll up their sleeves.

Core components you can expect:

1. Strategic foundations and tracking

You start with the big picture:

• Understanding the new customer journey and what really changed in digital advertising
• Setting up your tracking, pixels, custom conversions, and data so you’re not flying blind
• Defining clear objectives at each BELT stage, instead of measuring everything by “cheap leads”

This is where most advertisers fail – they try to scale broken foundations. Curt forces you to get this right first.

2. Campaign structure and the BELT funnel

Then you move into building your actual BELT funnel:

• How to structure campaigns for Believe, Engage, Lead, and Transact
• How to build segmented audiences: cold, warm, HOT45 (people who recently engaged with you), and bottom‑of‑funnel buyers
• How to use interest, behavior, and lookalike targeting to create precise audience “notches” in your BELT, so you can control spend at a granular level and spot winners fast
• How to design retargeting that doesn’t annoy people but moves them confidently toward a purchase

You come away with a clear map of which campaigns to run, who they target, what they say, and how they work together.

3. Ad content, copywriting and creative

One of the standout parts of the BELT Method is the depth on messaging:

• Over‑the‑shoulder breakdowns of winning ads
• Curt’s “golden ad” concept and $1/day strategies to test creatives without blowing your budget
• In‑depth copywriting training (including guest experts) that shows you how to write compelling, not just “good enough,” ad copy
• How to connect beliefs and objections to specific ad angles at each stage of BELT

If writing ads has ever felt like guesswork, this section alone can change how you see creative forever.

4. Testing, optimization and scaling

A lot of courses teach you how to launch ads. Very few teach you how to think like a real media buyer. The BELT Method goes deep on:

• Systematic testing of audiences and creatives
• Reading the data (beyond surface‑level CPCs) to make decisions
• When to kill, when to scale, when to duplicate, and when to simply be patient
• How to scale across the Facebook family of apps, including using Campaign Budget Optimization (CBO) intelligently
• Protecting and growing accounts long‑term instead of “burning” them with aggressive tactics

The goal is to give you a system you can apply for years, not just a quick hack that breaks with the next algorithm update.

5. Implementation, assignments and support (in the original live cohort)

The original program was highly interactive, with weekly Zoom calls, detailed assignments with points, and a tight‑knit community Curt calls the “Framily” – marketers who help each other implement. While you won’t join those live calls now, you still benefit from:

• Recorded Q&A and hotseat sessions
• Over‑the‑shoulder walkthroughs inside real ad accounts
• Worksheets, templates, and downloads that guide your implementation step by step

This is what separates BELT from “video library” courses. It’s built as a workshop, so you’re constantly pushed to take action.

Real student feedback – does the BELT Method actually work?

Across reviews, blogs and community discussions, a few themes show up consistently from real BELT students:

1. It changes how you think about ads

Students often say the BELT Method completely rewired how they view Facebook advertising. Instead of random campaigns and endless split tests, they now see a clear, staged system that connects branding, engagement, leads and sales. Many point out that it improved not just their ads, but their entire marketing strategy and positioning.

2. It’s intense, but worth it

People describe the training as immersive and “pretty freaking amazing,” but also emphasize that it’s not a light, casual course. There are detailed assignments, implementation tasks and a learning curve, especially if you are new to ads. Those who commit to doing the work report long‑term skills they can use across clients and offers.

3. It goes beyond just Facebook

While it’s rooted in Facebook/Instagram ads, many students highlight that the strategic thinking, funnel design and messaging principles transfer to other platforms and even entire business models. You’re learning how to think like a strategist, not just push buttons in Ads Manager.

4. It’s especially powerful for agencies and serious entrepreneurs

Agency owners and in‑house marketers rave about how BELT gave them a structure to manage larger budgets and multiple client accounts without chaos. Instead of guessing what to do next, they follow the BELT stages – and clients see more consistent results.

Of course, like any advanced training, the people who get the best results are those who take action. BELT is not a magic button; it’s a high‑level toolkit. Implemented properly, it “just plain works,” but you must be willing to test, refine and scale.

Is Curt Maly’s BELT Method 2020 right for you?

You will get the most value from this course if:

• You’re an entrepreneur, marketer or media buyer who is already running (or about to run) Facebook/Instagram ads and wants a clear, scalable system.
• You’re tired of hacks and want a long‑term framework that works even when the algorithm changes.
• You can commit time to watch, implement, and test — not just binge content passively.
• You value strategy and messaging as much as you value tactics.

It may not be ideal if:

• You’re looking for a quick “FB ads for dummies” crash course with only basic setup tutorials.
• You don’t have an offer or business model in place yet.
• You have zero budget to test ads – even the best strategy needs real traffic to validate.

Why get The BELT Method 2020 from TSCourses?

The original BELT Method has been sold for around the high three to low four figures. For many solo entrepreneurs and students, that price is a big barrier, even if the ROI can be massive.

That is exactly where TSCourses steps in.

Here is what makes our offer different:

Cheapest price on the market

At TSCourses, we commit to the lowest price you will find for “Curt Maly – The BELT Method 2020.” You get access to premium, high‑level training that others paid thousands for, at a fraction of the cost. This is ideal if you’re bootstrapping, testing a new offer, or want to upskil