Colin Theriot – Quickie Group Launches

Curriculum (Google Drive Proof)

If you’ve ever wished you could run fast, profitable launches without a massive email list, big ad budget or a 40‑page sales letter, Colin Theriot’s “Quickie Group Launches” is built exactly for you.

This is not another theory-based “product launch formula.” It’s a practical, battle-tested system from one of the most respected copywriters and launch strategists in the online marketing world – the founder of the famous Cult of Copy.

Who is Colin Theriot – and why should you listen to him?

Colin Theriot is a veteran direct response copywriter who went from “accidental copywriter” to helping drive launches worth tens of millions of dollars in sales. He first cut his teeth writing for a team that built multi‑million‑dollar education and ecommerce businesses, including a launch tied to $24 million in revenue. Over time, he realized something powerful: experts were making more teaching their expertise than actually doing the work – and smart, leveraged launches were the engine behind that.

He then founded The Cult of Copy, a Facebook community with tens of thousands of marketers, copywriters and entrepreneurs who treat his work like a private mastermind. Inside that group he has sold countless trainings on copy, funnels, video sales letters and, of course, group launches.

Colin is known for three things:

• Simple, no‑BS frameworks that get you to “publish and profit” quickly, instead of getting stuck in perfectionism.

• Deep psychological understanding of what makes people buy – drawn from years of direct response work and live market testing.

• A proven track record: his trainings and templates have helped students generate millions collectively, with many moving from stuck and invisible to consistently launching and selling.

What is “Quickie Group Launches” really about?

Quickie Group Launches is Colin’s streamlined method for running fast, focused, highly profitable launches using small groups – often built right inside Facebook groups, email segments or private communities.

Instead of spending months building giant launches with endless assets, he shows you how to:

• Rapidly assemble a small but highly engaged group of buyers or near‑buyers

• Use simple, conversational content and offers to build anticipation

• Run a tight, time‑boxed “quickie” launch that generates cash fast and creates case studies and testimonials you can leverage again and again

In other words, it’s about turning your existing audience – even if it’s tiny – into a concentrated crowd of buyers, on demand.

What you’ll typically find inside the Quickie Group Launches curriculum

Exact module titles can vary depending on the version, but based on Colin’s other paid trainings and the way he structures his teaching, you can expect a curriculum along these lines:

1. Strategic Overview: Why group launches beat “big public” launches
Colin breaks down why smaller, controlled group launches often convert better than massive public launches, especially for coaches, course creators and consultants. You learn when to use group launches, what kind of offers are ideal, and how to stack them into a long‑term business model instead of one‑off cash grabs.

2. Finding and forming your launch group
This part focuses on audience selection and assembly. You discover how to:

• Pull warm leads from your email list, social following or existing groups
• Frame the group as a special “pop‑up” or private experience to boost perceived value
• Set simple rules and expectations so members stay engaged rather than passive

3. Seeding desire before the launch “officially” starts
Colin is a master of pre‑selling. Here he shows you how to seed the problem, amplify desire and position your offer before you ever drop a link. Expect scripts and examples for:

• “Conversation starter” posts or emails that get people talking
• Simple micro‑lessons that deliver value but also agitate the core pain
• Stories and open loops that make your group eager for the solution

4. The Quickie Group Launch content schedule
This is the heart of the system: a day‑by‑day or step‑by‑step structure for what to post or email, when to go live, and how to escalate urgency without being sleazy. You typically get:

• Daily content themes (problem, possibility, proof, pitch, push)
• Templates for posts, lives, and Q&A sessions
• Instructions for handling objections in public so they become selling assets

5. Crafting the offer and pitch for group dynamics
Selling to a group – especially in a chatty, interactive environment – is different than a static sales page. Colin explains how to:

• Frame your offer as the “obvious next step” after the group experience
• Use social proof from within the group in real time
• Present price, bonuses and deadlines in a way that feels collaborative, not pushy

6. Closing, follow‑up, and turning one quickie into a system
Finally, Colin shows you how to close out the launch, follow up with fence‑sitters, and turn your quickie group launch into:

• Evergreen assets (scripts, stories, testimonials)
• A repeatable calendar you can run multiple times per year
• A ladder of offers, where each quickie launch feeds the next one

Because Colin is a copywriter at heart, you can also expect plenty of language examples: hooks, email angles, post prompts, story structures and calls-to-action that you can model.

Real student feedback – what people say about Colin’s trainings

Since many of Colin’s products are sold directly inside his Cult of Copy ecosystem, a lot of the feedback is found in that community and in private circles rather than on public marketplaces. But across his trainings – from video script products to funnel trainings and launch systems – recurring themes show up again and again:

• “This finally made selling feel natural.”
Students often say his frameworks remove the stiff, hypey feel from their marketing and let them sell in a conversational, authentic style that suits modern audiences.

• “I launched faster than I ever thought possible.”
Because his approach is anti‑perfectionist (“record your practice, publish the first decent take”), students stop procrastinating and get their first offers out the door in days, not months.

• “The templates and examples are worth the price alone.”
Colin doesn’t just teach concepts; he shows real examples, annotated scripts and plug‑and‑play structures that marketers can adapt to their own niches.

• “More profitable from a tiny list.”
This is especially relevant to Quickie Group Launches: marketers with small audiences report finally getting meaningful revenue by focusing intensely on a small group, instead of chasing mass reach.

Who is this course best for?

Quickie Group Launches is ideal if you are:

• A coach, consultant or expert with even a small audience, looking to monetize consistently
• A course creator who’s tired of exhausting “big launch” cycles and wants a lighter, more repeatable model
• A freelancer or agency owner wanting to create your own leverageable offers instead of only selling services
• A marketer managing communities or email lists who needs a reliable way to turn engagement into revenue

If you crave step‑by‑step templates, want to be shown exactly what to say in posts, lives and emails, and value practical over theoretical training, you’re Colin’