Chris Evans and Taylor Welch – Traffic and Funnels – Client Kit

If you already have a skill, an agency or a consulting offer and you’re tired of chasing low-ticket clients, “Chris Evans and Taylor Welch – Traffic and Funnels – Client Kit” is one of the most talked‑about high‑ticket client acquisition systems on the market. But it’s also one of the most controversial – especially because of its high price and aggressive sales process.

In this in‑depth review, you’ll see exactly what’s inside Client Kit, who Chris Evans and Taylor Welch really are, what real students say about the program, and how you can access the same training through TSCourses for a fraction of the usual cost.

Who are Chris Evans and Taylor Welch?

Client Kit is built around the experience of two direct‑response marketers:

Chris Evans
Chris comes from a performance marketing background. Before Traffic & Funnels, he worked in marketing leadership roles, including with major online brands, then left to build his own client acquisition systems and consulting business. Inside Client Kit, he is known for his analytical approach to funnels, traffic campaigns and optimization – he’s the “numbers and systems” brain behind the brand.

Taylor Welch
Taylor is a copywriter-turned-consultant who built his reputation writing ads and funnels that brought in millions in high-ticket sales. He co‑founded Traffic & Funnels with Chris and later expanded into multiple training and investment ventures. In the program, he’s the strategist and teacher focused on messaging, offer positioning and sales psychology.

Together, they built Traffic & Funnels into a multi‑million‑dollar education business helping coaches, consultants, agencies and experts sell high‑ticket offers using online funnels, organic content and paid traffic.

What is Traffic and Funnels – Client Kit?

Client Kit (often called Client Kit 2.0) is a 10‑week, implementation‑focused training and coaching program that shows you how to:

• Package a premium offer (typically $3,000–$15,000+)
• Build a simple but powerful client acquisition funnel
• Drive leads with organic content and prepaid traffic (mainly Facebook ads)
• Convert calls into high‑ticket clients using proven sales frameworks
• Systemize and eventually scale your service business

Unlike short courses, Client Kit is designed as a complete “client-getting ecosystem,” combining training modules, templates, weekly calls and a support community.

What’s inside the Client Kit curriculum?

Different reviewers describe slightly different versions of the program depending on when they joined, but the core structure stays very similar. Here’s what you can expect inside.

1. Zero In On One Result
The first module is all about focus. Instead of offering five different services at five different price points, Taylor and Chris push you to choose one high‑value result you can deliver consistently.

You’ll learn how to:

• Identify the specific outcome your market desperately wants
• Trim away “extra” services so your offer is easier to sell and fulfill
• Craft a high‑ticket offer in the $3k–$5k+ range that feels like a no‑brainer for the right client

This is a mindset and strategy reset: fewer services, deeper expertise, higher price and clearer messaging.

2. Nail Your Market and Message
Next, the course goes deep into market research, positioning and messaging. This is where Taylor’s copywriting background becomes very obvious.

You’ll see how to:

• Define a specific niche and ideal client avatar
• Map out their pains, desires, objections and decision triggers
• Turn that research into core messaging, hooks and angles you can use across ads, emails, funnels and sales calls

This is about transforming a generic “I do marketing” offer into something precise like “I help SaaS companies add $100k MRR in 90 days without hiring a sales team.”

3. Build the Client Acquisition Funnel
Once your offer and messaging are clear, you’ll build the actual funnel that brings strangers into booked calls. Different versions have tweaks, but the typical structure is:

• Simple lead magnet or authority content (guide, video, training)
• Application funnel or “Book a Call” funnel
• Email follow‑up sequences and nurture content
• Calendar and call booking system

Chris focuses heavily on simplicity here. Many students come in with overcomplicated funnels. Client Kit strips that down to the fewest moving parts needed to consistently generate qualified sales calls.

4. Paid Traffic and Prepaid Campaigns
While organic content is part of the system, one of the big promises of Client Kit is learning how to run prepaid traffic campaigns (usually Facebook and Instagram ads) to fill your funnel with high‑value leads.

You get:

• Ad templates and examples that have been used to drive high‑ticket calls
• Training on targeting, budgeting and optimization
• A step‑by‑step process for testing, scaling and pruning campaigns

The goal is to move from unpredictable referrals to a controllable, math‑driven acquisition model where you know your cost per booked call and cost per client.

5. Sales Frameworks and High-Ticket Closing
Driving traffic is only half the equation. Client Kit includes detailed guidance on how to run consultative, high‑ticket sales calls without feeling like a pushy closer.

Inside you’ll find:

• Call frameworks and scripts for discovery, diagnosis and closing
• How to handle common objections around price, time, and “need to think about it”
• How to frame your program as an investment, not an expense

Many students credit this part of the program for their first $10k–$30k months, because tightening up the sales process dramatically raises the close rate on existing leads.

6. Automate, Systemize and Scale
Once you’re booking and closing high‑ticket clients, the bottleneck becomes capacity. Later modules focus on:

• Documenting your delivery process
• Delegating or hiring for fulfillment and support
• Systemizing your lead gen so you’re not constantly “on”

The emphasis is on working smarter, protecting your time and gradually turning your offer into a business, not a personal hustle.

7. Coaching, Community and Templates
In addition to the core modules, Client Kit typically includes:

• Weekly group coaching calls for feedback on your funnel, ads and offers
• A private community (often a Facebook group) where members share wins, ask questions and get peer support
• Swipe files, templates, scripts and plug‑and‑play assets for messaging, emails, ads and more

Real student feedback: what people love and what they hate

Positive feedback

Many entrepreneurs, especially consultants, coaches and agency owners with existing skills, report strong results when they fully implement the frameworks:

• Clear, focused offer: Students praise the way Taylor and Chris force you to pick one result, which instantly makes marketing more effective and delivery easier.
• Real-world examples: The lessons are built on their own campaigns and client work, not theory. Students like seeing actual funnels and scripts that have been used to close high‑ticket deals.
• Solid structure: Reviews often highlight that the program is well‑designed, step‑by‑step, and highly actionable rather than just motivational content.
• Community support: Many find the private group and coaching calls invaluable. You’re not walking through it alone; you can get direct feedback on copy, funnels, and ad ideas.
• High‑ticket mindset: A common theme is that Client Kit helps people move from low‑ticket, “busy freelancer” thinking to high‑ticket, “specialist consultant” thinking – and that shift alone can double or triple revenue.

Critical feedback and concerns

However, Client Kit is not universally praised, and there are several recurring complaints you should know about:

• Very high retail pricing: Traditional access to Client Kit and related coaching has been reported in the $9,800+ range and can climb significantly depending on the level of mentorship. For many small business owners, this is a serious stretch.
• Upsells and add‑ons: Multiple reviewers mention ongoing upsells into higher tiers, masterminds and additional services. While some upsells add value, others feel like you have to keep buying to get “the full system.”
• Not beginner‑friendly: The program assumes you already have a real skill or service you can sell. If you have no idea what you want to offer, or you’ve never worked with clients, you may feel overwhelmed.
• Aggressive sales and expectations: Some students describe feeling pressured during the enrollment process, being encouraged to use credit or loans, and facing strict refund conditions that require heavy participation.
• Mixed satisfaction: There are glowing success stories, but also negative reviews from people who invested heavily and did not see the promised level of results, often because they underestimated the work required to implement everything.

Who is Client Kit really for?

Based on the curriculum and the feedback, Client Kit is best suited for:

• Existing coaches, consultants and agency owners
• Service providers (marketing, ads, design, operations, sales, etc.)
• Experts, specialists and trainers who can deliver a clear result

And much less suited for:

• Total beginners with no marketable skill
• People hoping for “passive income” with minimal work
• Those who can’t afford high-ticket investments or paid ads right now

If you already have proof that clients will pay you for a result – but your client acquisition is inconsistent, referral‑based or completely manual – Client Kit’s systems, if implemented, can make a decisive difference.

How TSCourses changes the equation

Here’s where TSCourses comes in as a game‑changer.

One of the biggest obstacles with Client Kit has always been the price. Many honest reviewers admit the material is good, but the ticket is simply too high fo